'Net Features : seo software reviews

Big List of SEO Software

Pete Prestipino — Tue, 30 Nov 2010 19:45:00 GMT

If there is one area of interest for both expert and novice Internet marketers it is software which facilitates improved natural search rankings. Quickly understood about this software category however is that it is far from a "set it and forget it" offering.

What SEO software solutions provide are the means by which you can understand the environment and capitalize on the available opportunities. So what are the top SEO software solutions on the market today?

As you might imagine - there are hundreds of offerings. While some focus exclusively on link building, others on reporting and even others on on-page optimization, a rather sizable shift has occurred over the past several years - from stand-alone software to all out platforms to help marketers improve their search engine optimization efforts.

Conductor: A provider of SEO measurement and optimization technology for enterprise marketers to manage SEO efforts. Its Conductor Searchlight offering is a subscription-based, software as a service platform for gathering data, prioritize and improve decision making and measure the ROI of search engine optimization.

LotusJump: LotusJump is an online tool that allows marketers to manage SEO efforts - in short, it's a sophisticated toolkit for building inbound links. What makes LotusJump unique among SEO software however is that aids in the analysis of industry trends and competitor SEO efforts and creates tasks which are prioritized based on their anticipated benefit. LotusJumpt recently added social profile tasks and Q&A tasks to their platform.

SEOmoz: A popular provider of SEO software, SEOmoz differentiates itself through its suite of link building and competitive analysis tools including Open Site Explorer (which enables users to compare backlinks with competiors, identify top pages and analyze anchor text), keyword research and ranking tools like its Rank Tracker, and several very useful on-page optimization tools to determine how targeted a page is, a crawl test to diagnose problems and more.

BrightEdge: Another enterprise-focused SEO management platform, BrightEdge aims to help marketers extract the most possible value from organic searches. BrightEdge enables marketers to prioritize SEO projects based on their forecased ROI, identify opportunities to drive traffic and sales, and execute coordinated SEO strategies.

Ontolo: SEO is all about links and recent SEO software entrant Ontolo has its sights set exclusively on that approach. Using its proprietary analysis methods, Ontolo crawls and analyze 10-15,000 URLs each month and aggregates the link prospects into a searchable database. Users can find prospects by performing full text boolean searches on each link prospect and analyzing against relevance scores and value scores such as PageRank.

Web CEO: One of the long time vendors in the search engine optimization software industry, Web CEO remains at the top of its game. The once dominant vendor has evolved its desktop software into a very competitive online SEO offering. Web CEO offers many of the standard features including rank checking, link popularity and analytics reporting, quality assessments, and to do lists. One of the perennial leads in the space and most definitely worth a trial.

Are there other SEO software solutions? There most certainly are! In fact, there are hundreds. Below are a few others to add to your list of solutions to review. Did we miss one? Do you know of others? Don't be shy - share your preferred SEO software solution with other Website Magazine readers by commenting below.

Software to Get the SEO Party Started

Pete Prestipino — Tue, 05 May 2009 20:25:00 GMT

Search engine optimization today is more challenging than ever. Many Web professionals have opted to take advantage of SEO software to minimize the learning curve and help manage their overall Internet marketing campaigns. While some purists might argue that there is no substitute for manually optimizing your site, the truth is that minimizing the often dull and repetitive tasks (checking rankings, finding new link partners) often associated with SEO can be reduced dramatically, leaving more time strategic thinking that makes for a great business. Let's review some of the most popular SEO software solutions on the market now.

Link-Assistant is a serious competitor in the SEO software space offering four distinct solutions; Rank Tracker (keyword research and rank tracking), WebSite Auditor (site analysis and content optimization), SEO SpyGlass (competitive research and link building strategies and LinkAssistant (link building and link management). These services are sold seperately for $87 each or purchased as a complete set of SEO tools for $268. Free editions are available for Link-Assistant.

Editor's Choice: Traffic Travis is the most recent SEO software program we've tested at Website Magazine. The downloadable software offers a suite of 11 tools for finding keywords, analyzing pages for SEO factors, identifying inbound links, reporting on traffic and position, and provides a decent competitive research mechanism. Perhaps the most noteworthy feature of TrafficTravis is that it is not just for SEO but for paid search as well. The solution identifies which keywords competitors are bidding on and the performance of that ad over time.

SEO Administrator is an increasingly popular solution with quite the rich feature set. The Ranking Monitor tracks site position in all major search engines (even checking web positions in all 50+ Google data centers), a robust link popularity checker (which checks, compiles and even analyzes competitive websites), tools for site analysis and indexing, a log analyzer, and an HTML analyzer as well. A free trial is available for download. There are three editions of SEO Administrator; Standard ($129), Professional ($169), and Expert (($199).

Internet Business Promoter (IBP) offers a suite of professional website promotion tools. Also known as Axandra, IBP is a downloadable software capable of supporting multiple projects. Users have access to Arelis (a link popularity software program) and many SEO specific tools, including those for keyword research, directory and search engine submission, link building, and position checking. A free trial is available, but professional versions range between $250 for the standard edition and $450 for the business-class level.

WebPosition Gold is a long-time and respected provider of SEO software. The software program aids in the optimization of web pages through its keyword research tools, reports search rankings, submits to top search engines, and even tracks search engine rankings and website traffic, helping users to analyze conversions (through a Web Trends integration). A free trial is available. Versions range from $150 for the standard edition to $400 for the professional edition.

SEO Elite offers a impressive suite of tools. It reports search engine rankings, monitors reciprocal links on partner sites, conducts backlink search, displays pages indexed by major search engines, uncovers penalized sites you may be linking to, finds link exchange partners, and submits articles to article directories.

Web CEO is perhaps the current leader in SEO software, offering the most robust suite of search engine marketing tools in one software program. Users are able to find the best keywords, edit and optimize sites in a WYSIWYG editor, submit to search engines, find link partners, and even manage paid search campaigns. Web CEO also enables its users to check rankings, track and analyze visitors (over 120 live analytics reports) and know who links to a site. A free edition is available, and the SmallBiz and Professional Editions range from $199 to $389 respectively.

Late addition: RankSense is an SEO software featuring more than a domen tools. Users are able to discover rankings, analyze search engine coverage, identify problem pages, build sitemaps, select and appraise keywords, conduct link structure analysis and a whole lot more. RankSense offers a free 30 day trial and 60 day money-back guarantee and starts at just $29.95 per month.