PointRoll & Adgregate Fuse E-commerce and Rich Media Ads

Linc Wonham — Mon, 05 Apr 2010 16:00:00 GMT

Transactional advertising provider Adgregate Markets, the creators of the rather innovative ShopAds technology, has announced a partnership with Gannett-owned PointRoll that will enable PointRoll’s digital marketing clients to integrate e-commerce solutions into their rich media ad campaigns across desktop and mobile platforms. Through the multi-year alliance, Adgregate becomes PointRoll’s partner for in-banner ads that feature secure e-commerce transactions through any publisher or ad network.

Adgregate’s ShopAds allow for purchases directly within banner ads, shortening the path to conversion (see a demonstration here). The platform provides marketers with more insight into their target audience and increases consumer interaction time. According to PointRoll’s recent benchmarks report, rich media provides a 562-percent lift in response/return over standard ads and a 62-percent lift over flash banner ads. Depending on the campaign, including a direct-response element further increases response by 42 percent, with an additional 3-percent increase in brand time.

PointRoll joins a growing list of rich media providers that have selected Adgregate for in-banner e-commerce transactions, and the deal presents a significant partnership across the desktop and mobile environments.

Adgregate Markets and Linkstorm Distribute ShopAds

Pete Prestipino — Mon, 27 Jul 2009 23:00:00 GMT

Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If I had known about the following, I would have shouted at the top of my lungs – “Stop the Presses” – which I’ve always wanted to do.

Transactional-based advertising technology provider Adgregate Markets has announced an interesting partnership with Linkstorm wherein Adgregate’s ShopAds will become the only ecommerce solution integrated into Linkstorm's Banner Xpander™ - a banner ad with navigation meny overlays that displays on mouse roll-over.

ShopAds will enable Linkstorm to integrate e-commerce transactions into any Banner Xpander campaign, which allows consumers to browse, interact with, and purchase products directly within the ad unit. While the advertising technologists have teased us with this advancement for years, this is the first large scale integration I’ve come across.

"The combined Banner Xpander and ShopAds product offers marketers improved results from their display advertising by bridging the gap between in-banner product discovery and purchasing," said Ari Brandt, CEO, Linkstorm. "The industry is rapidly shifting towards performance-based advertising. Together with Adgregate, Linkstorm is equipped to lead that charge."

Whether this will revolutionize the stagnant state of online display advertising is anyone’s guess, but it’s not a stretch to see how traditional banner ads are being transformed.

"Linkstorm is changing the game for marketers looking to provide consumers with easy access to product information, which in turn results in better conversion rates as well as a wealth of valuable data," said Henry Wong, CEO, Adgregate Markets. "As Linkstorm's first and only ecommerce partner, we're empowering Linkstorm to take that value proposition even further with true ROI measurement for their clients."

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'Net Features : shopads

PointRoll & Adgregate Fuse E-commerce and Rich Media Ads

Adgregate Markets and Linkstorm Distribute ShopAds