Shopzilla CPC Feeds Head to Google

Pete Prestipino — Thu, 10 Jan 2013 18:00:00 GMT

Comparison shopping engine Shopzilla has announced a partnership with Google that will begin on January 22nd and bring its merchant's listings to Google shopping.

Shopzilla is essentially compiling all of their direct merchant data feeds into one aggregated data feed that they will in turn distribute through Google Shopping.

Merchants might be concerned that the partnership could negatively impact their existing Google Shopping (PLA) campaigns, but Google will first present Google Shopping listings if that listing and the same Shopzilla product listing come into contention. Less-experienced retailers, those just starting on Shopzilla will likely benefit the most from the partnership as their listings will now be available on one of the most high profile comparison shopping engine available.

Shopzilla is not the only comparison shopping engine to partner with Google. Shopping.com also partnered with Google back in mid-November 2012.

Shopzilla Slashing Prices

Pete Prestipino — Tue, 28 Apr 2009 14:27:00 GMT

Leading comparison shopping engine Shopzilla notified its affiliates last week that they are decreasing minimum rates on Electronics, Computers and Office Supplies categories. This change is effective starting today (April 28th, 2009).

Clearly, merchants in these niches are feeling the recession full force and may be pulling back part of their advertising spend as a result. This change to rates may however help Shopzilla Internet retailers increase product sales by furthering campaign reach and thus deepening participation in the merchant listings program. The full and updated rate card is available here, but Shopzilla did not note how much rates would be discounted.

To take advantage of these changes, advertisers must log in to the bidding tool via the Shopzilla Business Services site. Shopzilla was careful to note that it (unlike Yahoo!) will not automatically place or change bids on advertisers behalf.

Traffic and User Reports For Ten Shopping Engines

Pete Prestipino — Mon, 22 Dec 2008 16:33:00 GMT

Google is facing a crisis. Its users keep leaving and patronizing other sites, not in the sense of where search users begin their initial search, but where those search users go after they conduct a query at Google. So where are they going? Increasingly, shoppers are going to vertical sites and in the case of e-commerce they are going to shopping engines. Let's look at traffic and user reports for ten of the more popular shopping engines. While it might be a little late to reap the rewards these vertical shopping engines provide this holiday season, it might be time to start planning your e-commerce marketing strategy for '09.

BizRate.com: Compete.com ranks bizrate.com #38 with over 20.8 million people visiting in November. (Alexa ranking for Shopzilla is 560.) Similar traffic numbers are reported by Quantcast (21.4 million) which also reveals that the site's demographics skew older (63% are over 35 years of age), 70% have no children, and are more affluent with 57% earning over $60K (household income). Quantcast also indicates that "passers-by" comprise nearly 80% of the site's audience. According to Alexa, 77% of BizRate traffic comes from the United States.

Shopzilla.com: Compete.com ranks Shopzilla.com #67 with nearly 13 million people visiting in November. (Alexa ranking for Shopzilla is 1152.) Similar traffic numbers are reported by Quantcast (14 million), which also reveals that the site's demographics skew older (62% are over 35 years of age), 70% have no children, and are more affluent, with 57% earning over $60K (household income). Quantcast reported that "passers-by" comprised 84% of the site's audience. The similarities between BizRate and Shopzilla may be due to Shopzilla owning and operating BizRate. Alexa reports that just over 83% of Shopzilla traffic comes from the United States.

PriceGrabber.com: Compete ranks PriceGrabber.com #192 with nearly 5.75 million visitors in November. (PriceGrabber's Alexa ranking is 1,194.) Quantcast reports an estimated 4.7 million people in the U.S. and that nearly 30% of users were in the coveted 18-34 age group. A majority of the site's traffic comes from the US (74.5%), and users gravitated towards electronics, computers and cameras. Interesting to note that the site attracts a predominantly more educated group and is male biased (55%). Traffic for the year is down according to Quantcast, but November saw a nearly 42% increase in traffic over October.

DealTime.com: Traffic was down nearly 60% for DealTime.com this year with only 2.8 million people visiting in November according to Compete.com (down from nearly 10 million in May and June of '08). Compete and Alexa ranked DealTime 488 and 2,133 respectively. Just over half of DealTime's traffic comes from the U.S. with other users coming from the U.K. (9.4%), France (8.8%) and Germany (5.7%). Well-over 90% of DealTime's visitors are "passers-by".

Smarter.com: While traffic is down 15% from its January '08 high of nearly fourteen million visitors, Smarter.com still pulls in 10.4 million visitors monthly according to Compete. Alexa and Compete ranked Smarter.com #1,786 and #93 respectively. A vast majority (81%) of Smarter.com's traffic comes from the US, and 86% of the site's traffic are designated as "passers-by". The site appeals to a less affluent, slightly older, and more female audience.

MySimon.com: Compete.com ranks MySimon.com #1,216 with just 1.3 million people visiting in November. Traffic was up substantially for the month (30%). Alexa ranks the comparison shopping site MySimon.com at #8,098. The site serves a slightly more affluent, middle aged, Caucasian male with no children.

PriceRunner.com: While Compete.com lists PriceRunner's November traffic with an increase of 20%, its yearly increase of over 435% is what stands out for the shopping comparison engine. Down from its July high of nearly 3 million visitors (November numbers are just over 1.7 million), the site was trending up going into the holiday season. Alexa and Compete rank PriceRunner at #4,090 and #880 respectively. A Quantcast profile of PriceRunner reveals that the gender makeup is mixed, and visitors are older, but it features more visitors of other ethnicities than average. PriceRunner is very popular in Sweden and Denmark (in addition to the U.S.), with nearly 40% and just over 10% of its traffic coming from those countries respectively.

Pronto.com: A web service of IAC (which owns Ask.com), Pronto continues its steady rise in the e-commerce industry with over 11 million monthly visitors. Compete and Alexa ranked the site #80 and #1,1416 respectively. Nearly 80% of Pronto's traffic comes from the US with just over 7.5% coming from Canada, according to Alexa. According to Quantcast, the site attracts a less affluent audience with no college education (51%).

TheFind.com: Shopping search TheFind.com had a stellar year in traffic with an over 1000% increase in monthly visitors. (November numbers according to Compete were nearly 2.73 million.) Traffic rank for TheFind.com according to Compete and Alexa is #520 and #2,465 respectively. The site attracts a more affluent, slightly more female than male, more educated audience.

Nextag.com: Perhaps the mother of all comparison shopping sites, Nextag secured a whopping 38.3 million visitors in November (according to Compete.com), and you can expect its December numbers to at least meet or exceed that level. While its unique visitor trend chart looks much like a very scary roller-coaster, it is and has remained a very competitive force in e-commerce for many years. Alexa and Compete rank Nextag #475 and #17 respectively.

Where Consumers Comparison Shop

Pete Prestipino — Fri, 03 Oct 2008 15:01:00 GMT

With the economy sagging, consumers will likely slow down their spending. While it doesn't mean people will stop shopping altogether, it's a good bet that consumers will start looking for better deals on the products they want and need. Couple our current economic crisis with rising gas prices and brick-and-mortar stores might take a hit this holiday shopping season. That also means that online retailers could see an uptick in usage. If that's the case, you need to know where consumers will shop and look for deals online.

Read "Where Are Consumers Comparison Shopping"

'Net Features : shopzilla

Shopzilla CPC Feeds Head to Google

Shopzilla Slashing Prices

Traffic and User Reports For Ten Shopping Engines

Where Consumers Comparison Shop