'Net Features : shoutlet

Social Ads, Analytics Come to Shoutlet 6.0

Allison Howen — Sat, 08 Dec 2012 17:37:00 GMT

Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns.

Shoutlet 6.0 includes tools for social ads, analytics, contests and social listening. Additionally, the cloud-based social marketing platform has partnered with Kenshoo Social in order to provide marketers with better visibility into how their paid, owned and earned media drive conversions and social Web traffic.

Learn about how the new partnership and features help marketers design, execute and manage comprehensive social marketing campaigns below:

Social Ads – Social marketers can leverage this feature to create, publish and promote Facebook page posts. Additionally, the platform’s integration with Kenshoo Social provides access to analytics that can help users more accurately forecast and measure social campaigns.

Social Listening – This feature gives marketers the ability to visualize and track conversations that are happening across social sites, blogs and online news sites. Moreover, marketers can dive deeper into conversations by accessing Klout scores for influencer metrics.

Social Contests – Clients can schedule, launch and publish an unlimited number of contests and sweepstakes on the Web with this feature. Furthermore, Social Canvas allows marketers to customize every aspect of the contest's design. Marketers can also monitor views, votes, and entries to help them build a more valuable data set for customer social profiles.

Social Analytics – Shoutlet's Social Analytics easily integrate with leading Web analytics tools such as Google Analytics, IBM Digital Analytics, Omniture, and Webtrends.

"Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue," said Jason Weaver, CEO of Shoutlet. "With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet's DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."

Shout-Worthy Social On the Scene

Amberly Dressler — Wed, 05 Dec 2012 16:30:00 GMT

Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue.

With those needs in mind, Shoutlet, a cloud-based social marketing platform, announced a major update to its platform, Shoutlet 6.0.

"With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns,” said Jason Weaver, CEO of Shoutlet. “Shoutlet's do-it-yourself approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."

Additionally, Shoutlet has also partnered with Kenshoo Social, a digital marketing technology company, to provide marketers with greater visibility into how paid, owned and earned media attribute to sales conversions and social Web traffic.

“The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer’s path to action following each interaction with the brand,” said Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns.”

For Kenshoo Social clients, who run multi-channel campaigns, this means they can now examine a more complete picture of their brands’ interaction with consumers and assess the value driven by owned and paid social media.

“Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors,” said Sivan Metzger, General Manager of Kenshoo Social.

Along with the new partnership, Kenshoo Social also released a beta of Kenshoo Social 2.0.

Social Platform Shoutlet Brings Control to SMO

Administrator — Tue, 14 Feb 2012 16:31:00 GMT

Social marketing software Shoutlet has released what looks to be a promising new version that features trigger-based campaign publishing, giving marketers the ability to apply synchronized actions to campaigns across social networks.

New features in Shoutlet 5.0 include Social Switchboard, a campaign planning and execution functionality for social marketing which uses pre-scheduled marketers and milestones to trigger automatic changes to content across multiple social networks. The platform also features Social Canvas, which provides users with tools for Facebook page design and custom Web app creation.

Shoutlet has also made some improvements to its social CRM solution. The Social Profiles feature gathers information on user preferences, interests, engagement frequency as well as general receptiveness for remarketing that could give brands a leg up on knowing who would be interested in products and promotions in the future.

"Our vision from day one has been to arm our customers with the tools they need to build and manage powerful social campaigns, allowing for easy and intuitive content creation and giving them real-time and accurate user analytics to better plan fan interaction," says Jason Weaver, CEO of Shoutlet. "With Shoutlet 5.0, we are doing just that with relevancy marketing at the core, providing customers with a wealth of information generated by features like Social Canvas, Social Profiles, and Social Switchboard. These tools combined are optimizing the way brands are communicating with fans and significantly enriching those relationships."