'Net Features : sitecatalyst

SiteCatalyst 15.4 in Focus

Pete Prestipino — Mon, 30 Jul 2012 17:30:00 GMT

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s inside.

AppMeasurement Update: Perhaps the most noteworthy update in SiteCatalyst 15.4 is the update of AppMeasurement. Since Webkit-based browsers (e.g. Chrome & Safari) don’t send link click data consistently, this ver¬sion forces WebKit-based browsers to nav¬i¬gate after data is sent to Site¬Cat¬a¬lyst, or after a time¬out is reached (250 ms default). Exit Link track¬ing will auto¬mat¬i¬cally use the new func¬tion¬al¬ity, but cus¬tom link track¬ing requires a change to your onClick code.

Rollups: Adobe brought back the popular Rollup functionality, a report suite that aggregates data from other report suites into one place which is ideal for those with several websites or mobile apps.

Mobile Carriers: Adobe also added a brand-new report on the mobile provider that a visitor or customer used to access a website or application.

Connection Type: This report, which shows SiteCatalyst users how visitors are connecting with their apps and sites which is particularly useful when determining how users of an app connect – via Wifi or 3G/4G - for example.

Segment Visitors to Gain Actionable Insights

Michael Garrity — Thu, 05 Jul 2012 22:30:00 GMT

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic daily data transfers.

These changes will make it easier for users to navigate through their survey data and turn it into more actionable information that can be used to make their websites and marketing campaigns more productive.

Arguably the biggest improvement is the inclusion of automatic daily transfers of (up to 15) ForeSee survey dimensions into SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation or Look and Feel, in addition to custom questions. With these items, users can create new analytics segments in SiteCatalyst.

Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfied Visits.” As ForeSee’s Satisfaction measures from 0 to 100, this group only represents visits that scored below 50.

This data narrows down those visitors that SiteCatalyst users are most interested in studying, so that they can attempt to find out what may be the cause of the visitors’ dissatisfaction. By studying things like the most common paths taken by these users, which site sections they tended to visit, where they’re giving up and what the effect low satisfaction has on conversion rates, site owners can use this information to optimize their sites (and increase conversions).

Version 2.0 will also include automatic daily transfers to ForeSee of SiteCatalyst behavioral data for survey responders, allowing users to select from over 40 metrics and breakdowns. This can also include custom props and eVars. This will allow for new, more targeted filtering options for ForeSee measurements.

Delivra Partners with Adobe

Pete Prestipino — Wed, 12 Jan 2011 19:30:00 GMT

Adobe is quietly building up one of the most powerful online marketing platforms available.

Email services provider Delivra just today announced an integration with Adobe SiteCatalyst which will enable marketers to send email messages to specific list segments based on the online activity of customers (courtesy of Adobe's Omniture acquisition). There is clearly a lot of value in connecting email marketing and web analytics together as marketers are able to optimize conversion of online transactions and ultimately increase revenue. Again, this is pretty significant news in the world of email marketing.

“The integration of Delivra and Adobe automatically merges email and analytics data and is providing additional insight to help us understand how our email recipients utilize our website and how our email affects other sources of web traffic,” said Rob Schmalz, of Central Restaurant Products. “I am equally impressed with the ability to create custom segments within Adobe SiteCatalyst that trigger timely and relevant emails in Delivra to target specific behaviors.”

Delivra customers who subscribe to Adobe SiteCatalyst can personalize email campaigns based on activity, interests and visits to the website. Omniture enables marketers to identify members with specific click-through activity from email campaigns to landing pages, then pass that information back to Delivra for enhanced campaign reporting and remarketing efforts.

“Delivra’s Omniture integration provides marketers the gateway to take marketing to the next level,” said Neil Berman, president and CEO of Delivra. “Driving engagement is key to conversion, and the more a marketer knows about a customer, the more relevant email becomes.”

Analytics and Optimization Features Within Adobe CS5

Administrator — Thu, 20 May 2010 16:59:00 GMT

Adobe is wasting no time making the most of its acquisition of online business optimization software Omnniture, announcing that several key analytics and optimization technologies have been tegrated into Adobe Creative Suite 5.

Omniture's SiteCatalyst extensions (available for Adobe Flash Professional CS5 and Flash Builder 4) allow designers and developers tomeasure, analyze and optimize integrated data from online initiates and gain efficiences by incorporating content tagging into the content-creation process. Omniture's Test&Target extensions available within Adobe Flash Professional CS5 and Dreamweaver CS5 Employ testing and targeting strategies to identify which video, Web page, promotion or digital assets perform best and deliver relevant content. Finally, Omniture's new SiteCatylust NetAverages service will help developers and designs gain insights into Internet and mobile usage trends through anonymous, non-personal aggregate data such as browser tupe, operating system, mobile device profiles and screen resolutions.

“By making Omniture technology available from directly within Creative Suite 5, Adobe is empowering its customers to easily create, deliver, measure and optimize campaign effectiveness across virtually any digital platform or device,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s successful online strategies must be centered on increasing the engagement, personalization and relevance of the end-user experience. Businesses who recognize this will benefit from increased ROI from their digital marketing efforts, stronger customer relationships and improved quality of the services and experiences accessed by their customers.”

Analytics: Omniture Unveils Organic Search Segmentation

Pete Prestipino — Tue, 05 May 2009 14:30:00 GMT

Omniture now enables its users to segment reports by organic keyword rankings.

Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword reports in addition to paid search and other online analytics reports. This is a powerful feature and noteworthy improvement for Omniture users that is sure to provide some valuable marketing insights.

Omniture also announced that its channel partner prorgram now includes more than 500 certified agency and distribution partners, including WPP, IBM, Sapient, Soft Bank Technologies and others. Omniture also counts 46 of the Advertising Age top 50 interactive agencies as channel partners, and 16 of the top 18 e-commerce platform providers also are certified as Omniture partners.

Website Magazine will be ranking the Top 50 Analytics vendors in its upcoming July issue. If you represent an analytics company (or know someone who does), contact a member of our editorial team.

via Web Analytics World