Slideshare's Send Tracker Provides Feedback Loop

Pete Prestipino — Wed, 20 Feb 2013 12:05:00 GMT

Content and presentation sharing site Slideshare, a LinkedIn owned company (covered extensively at Website Magazine), has released a custom analytics solution focused on helping sales and lead generation professionals understand more about the performance of their presentations.

Slideshare’s new Send Tracker offering is essentially a content analytics tool that lets users share their content (presentations, etc) to prospects via email. The solution then reports on engagement insights such as when prospects opened it (real-time alerts) and how they interacted with it (e.g. how long the viewer was on a certain slide). By knowing where prospects are spending their time in the presentation, a sales professional can customize their presentations accordingly, leading ideally to a greater number of conversions.

SlideShare's paid product starts at $19 per month, but the service is offering all application users the option to test Send Tracker free of charge on a single presentation.

Slideshare Gets Channels

Pete Prestipino — Wed, 03 Feb 2010 17:30:00 GMT

Online sharing community SlideShare launched a new service dubbed Channels which provides custom-branded microsites. Several companies including agencies Razorfish and Ogilvy have already secured their brands on the website – you might want to consider doing the same (hint, hint).

Slideshare, for years, has been a great source of visitor traffic and exposure for a lot of business professionals, and the new Channels (microsite) feature will further enable the services users’ (all 25 million monthly unique visitors) to let their brands engage more deeply with their audience. It also presents a good opportunity for businesses to sponsor (advertise on) topical channel content.

Channels are but the latest addition to SlideShare. The services other business products, including AdShare and LeadShare, compliment the custom-branded sites almost perfectly in my opinion. “Our vision is to build a new type of advertising that both community and advertisers will embrace," said Rashmi Sinha, CEO & co-founder of SlideShare. "With Channels, LeadShare and Adshare we provide integrated solutions for social media with direct business results."

'Net Features : slideshare

Slideshare's Send Tracker Provides Feedback Loop

Slideshare Gets Channels