'Net Features : smartphone

iPad Traffic Falls After Holidays

Allison Howen — Wed, 09 Jan 2013 16:35:00 GMT

There has been a bit of a shake-up in the tablet world, thanks to the Kindle Fire’s popularity over the holiday season.

In fact, insights from online advertising network Chitika reveal that the iPad’s tablet Web shares fell by 7.1 percent following the Christmas holiday, while the Kindle Fire’s Web tablet Web shares rose by 3.03 percent. That being said, the iPad still maintains the overall largest share of tablet traffic at 78.86 percent. It is also important to note that Chitika expects the iPad’s share of tablet traffic to return to the 80 percent range as consumers return back to work and decrease their browsing habits on their new devices.

Chitika’s insights analyzed hundreds of millions of smartphone and tablet impressions from the Chitika ad network in the U.S. and Canada from December 1st through December 27th. The results also found that the iPhone 5 gained 1.1 percent of the smartphone usage share after the holidays, while the Galaxy S III gained 1 percent. Moreover, just as Apple’s iPad rules the tablet market, the iPhone also currently maintains the largest share of smartphone traffic at 8.27 percent.

The Most Popular Smartphone Is...

Allison Howen — Mon, 16 Jul 2012 18:30:00 GMT

Here is the proof that 2012 is the year of mobile…

A recent study by Nielsen reveals that two thirds of new mobile buyers in the U.S. are now opting for smartphones, which has led to more than half (54.9 percent to be exact), of U.S. mobile subscribers now owning a smartphone.

And although this is good news for the mobile market, as well as for Web workers who are already monetizing off of this new channel (retailers, marketers, affiliates, etc.), it is not good news for some companies who have put many dollars into mobile, yet are still being left in the dust – we are talking about you, Microsoft.

The Q2 smartphone study shows that the Windows 7 phone is only used by 1.3 percent of the U.S. smartphone market, while other Windows phones only make up 3 percent of the market. This means that less people have a Windows phone than still have a Blackberry, since RIM devices make up 9 percent of the U.S. smartphone market.

The study also reveals that Android leads the smartphone market in the U.S., with 51.8 percent of smartphone users owning an Android device. And Apple is currently in second place, with more than a third of smartphone owners (34.3%) using the company’s iPhone. However, it is also important to note that Apple has the highest manufacturer share of smarphone handsets. Additionally, among smartphone owners who bought their device during June 2012, 54 percent said they chose an Android phone, while 36 percent bought an iPhone.

Jumptap Predicts Promising Future for Tablets

Michael Garrity — Thu, 06 Oct 2011 22:30:00 GMT

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state for tablet usage during the month.

Wyoming, Hawaii, North Dakota, Arkansas, Connecticut, Virginia, New Hampshire, Minnesota and New Jersey rounded out the top ten states in August that had the highest tablet traffic relative to overall mobile traffic.

The spike in tablet prevalence in the country's most northeastern state was "clearly driven by affluent vacationers," but really it speaks to larger trends in the mobile device market. Analysis firm Gartner estimates that tablet sales will reach 326.3 million units (almost the entire population of the United States) by the year 2015. Though previously considered more of a niche or novelty product, tablets could see a big upswing with many models getting lower pricepoints, like the less-than-$200 Amazon Fire.

Jumptap says that, based on the usage patterns it has seen, "the Gartner number may prove to be low."

According to the MobileSTAT Report, 56 percent of tablet traffic on the Jumptap network was actually produced outside of the U.S., whereas only 28 percent of overall mobile traffic on the network is not from the United States. This figure signals "deeper tablet penetration overseas."

A total of 91 percent of tablet traffic around the world was via Wi-Fi, which isn't a "truly mobile" method of accessing the Internet.

As for tablet operating systems, 75 percent of the traffic was from iOS. Android followed with 20 percent and WebOS clocked in at 4 percent.

The study didn't just focus on tablet use, however; it also compared network click-through rates (CTRs), App vs. Mobile Web market share, mobile marketing and demographic trends and the top mobile advertising verticals.

When it comes to smartphone statistics, the MobileSTAT Report shows that Android, iOS and Blackberry platforms (continue to) dominate the top three spots and own over 90 percent of the market share, with Android being the clear leader by hosting 47 percent of the network.

Still, iOS by Apple provides "the best direct response advertising performance" with an impressive CTR of 0.71 percent. The demographic groups who exhibited the highest mobile CTRs were users between the ages of 45 and 74, users with incomes of over $50,000 and male users. According to the Report, "a clear new challenge for advertisers is getting beyond CTR to connect with younger, less-affluent audiences whose presence on the Jumptap network is large, but whose propensity to click on ads is low."

As far as mobile verticals go, retail, automotive and entertainment were the largest in spending during August, while telecom, entertainment and insurance had the best CTRs.

Jumptap's MobileSTAT gives the industry a monthly look into targeting and audience trends in the mobile market buy using the company's unique, data-driven approach to mobile advertising. The results come from large quantities of network data that are run through a proprietary algorithm to analyze and normalize it.

Website Magazine Radio: Google and Yahoo Battle, The Mobile Web

Mike Phillips — Fri, 09 Jul 2010 21:03:00 GMT

It's time for another edition of Website Magazine Radio. This week we discuss new battle lines being drawn between Google and Yahoo! Also, we look at new data about smartphone usage and the mobile Web - and what it means for your online business.

'Net Features : smartphone

iPad Traffic Falls After Holidays

The Most Popular Smartphone Is...

Jumptap Predicts Promising Future for Tablets

Website Magazine Radio: Google and Yahoo Battle, The Mobile Web

LISTEN NOW!