'Net Features : social analytics

Stay On Trend & Secure With VI Updates

Allison Howen — Tue, 19 Mar 2013 15:05:00 GMT

Social media analytics provider Visible Technologies has launched new updates to its Visible Intelligence platform that aim to help marketers more quickly assess, analyze and take action on trends, data and security issues.

With the new Trend Identification tool, marketers can select a brand, event or topic to view a snapshot of community dynamics through period-over-period post, author and site volume changes, as well as sentiment trending, top sites and relevant word clouds.

“Social media is becoming the most accessible and robust source of consumer insights for marketers,” said Richard Pasewark, CEO of Visible. “The insights generated from the VI platform along with these new features, help tie social media more closely to marketing programs, audience analysis, and influencer identification. As a result, marketers are able to position more effectively, engage consumers more directly, and drive marketing and sales improvements more rapidly.”

Other new features within the Visible Intelligence platform include:

Enhanced Reporting – Users can obtain immediate report generation to analyze data. Moreover, users can share key metrics and create reports, as well as export entire dashboard and Impact Summary snapshots to PDFs.

New Security Options – The platform's new security options allow users to add and remove colleagues, manage permissions, use Single Sign-On (SSO) to facilitate user access and set access to full workspace, dashboard only or engagement roles. Additionally, users can create private searches and dashboards that are only viewable to select team members.

Personalized Engagement – Users can manage priorities across the team by creating custom icons, queuing ownership assignments, leveraging enhanced metrics and new organizational capabilities.

Russian Sentiment – Social media analysis can be expanded to Russia with native-language sentiment processing. This adds to the list of other languages already supported, including German, Italian, Portuguese, Chinese and Korean.

Visible Technologies has also become a member of the Twitter Certified Products Program, which showcases solutions that can help businesses thrive on the popular social network.

New Version of coComment (3.0)

Pete Prestipino — Fri, 12 Sep 2008 13:54:00 GMT

Conversation tracker coComment has announced a new version of its popular free tool and a partnership with retaggr.com to "extend and enhance" user profiles.

Some interesting statistics on coComment:
- 4.1 million unique users per month
- Over 22 million conversations have been tracked
- 280,000 sites are currently tracked by coComment

Some highlights of the new version include a new design which highlights active online conversations and prominently features rankings in popular categories including groups, sites, tags, etc. A more streamlined navigation will directs users to coComment's key MycoComment feature, where users track their conversations and get notified when others respond; and to Discover, where users can explore online conversation and find the best and most active commenters, conversations, and groups.

As part of the launch of coComment 3.0, the company also announced a partnership with retaggr that allows commenters to extend and share their online persona. The partnership with retaggr (www.retaggrr.com) offers coComment users the ability to create a single, always-updated, interactive business card linked to their coComment conversations and their activity on a wide range of social media platforms such as Facebook, LinkedIn, Flickr, and other popular services.

Sometrics Social Analytics For Developers

Pete Prestipino — Tue, 01 Jul 2008 13:33:00 GMT

Sometrics, an analytics and ad serving solution for social application developers announced that 1,000 developers are now using its analytics tools.

From the announcement: Sometrics delivers social intelligence – a deep understanding of who’s doing what within social networking websites and applications, and a way for developers to use that information to boost traffic and make more money. Some developers participating in Sometrics’ beta test have reported 200 percent growth in traffic. Developers can use the company’s analytics tools across multiple social networks, including Facebook, MySpace, Hi5 and Bebo. Its standard API also works on any community-based website.

“The key to monetizing the social web is to couple the analytics tools, which help us understand the audience, with an ad serving platform that can hyper-target based on the data we’ve aggregated,” said co-founder and CEO Ian Swanson. “We’re the only ones to build those tools expressly for social sites and applications, and that makes a difference. We’re proving that it’s possible to hyper-target and make money in the social web, and we’re thrilled to do that for our developer partners.”