ShopSocially Unveils Social Connect for Merchants

Linc Wonham — Mon, 11 Apr 2011 13:25:00 GMT

Social recommendation platform ShopSocially has publicly released its social commerce suite for online retailers, concurrently unveiling partnerships with dozens of top retailers including Sephora, CafePress, Zales and Rawlings Gear.

Social Connect strives to turn shoppers into brand ambassadors and generating traffic and new customers via friend recommendations. It also helps retailers monetize their fan base by creating a shopping community called Shoppers on their Facebook fan page.

Fans can see what their friends and other shoppers are buying at the retailer site and engage in a conversation. The Shoppers tab also features top shoppers, top products and other engaging social widgets.

“ShopSocially fit perfectly with our customer acquisition goals,” says Sumant Sridharan, Vice President of online acquisition and retention at CafePress. “First and foremost, to encourage our user base to broadly share our unique, custom products across their social graphs – and then do so in a manner that produced a significant return on investment. From day one, we saw thousands of incremental, high quality clicks. Today, ShopSocially is used by a significant portion of our customer base to share product recommendations to over 300,000 social media users daily.”

Retailers can sign-up and get started for free within an hour.

'Net Features : social connect

ShopSocially Unveils Social Connect for Merchants