ROCKZi Curation Platform Helps Content be Social

Michael Garrity — Fri, 27 Jul 2012 13:30:00 GMT

Content is the hottest commodity one can have online, and these days, its appeal goes beyond just SEO. Thanks to the massive expansion of social media, content now has far greater virality, and much of its value now comes from its ability to be shared on one of the Internet’s many social networks.

Noting the importance of content and the opportunities presented by the social Web, the “spam free” search engine company blekko is promoting ROCKZi, a visual platform for content curation that brings together a community of people to discuss and comment on timely, relevant news.

ROCKZi is one of the first major attempts to truly combine social and search, starting with the social side of things by establishing an independent, low-touch environment that utilizes search assets and lets users engage with the content they’re most interested in.

Of course, it doesn’t hurt that the social signals generated by ROCKZi users will translate into search signals that will help blekko identify the highest quality content for the curation of search results and fighting spam.

The platform features various “news boards” that feature popular topic categories, such as sports, politics, recipes, technology, and more. Each news board will provide up-to-date content from popular, quality sources in “an easily digestible format.”

Users are given the option of giving stories an “up” vote, sharing articles and comments with their friends, and collecting their own favorite content. They’re also able to contribute relevant content from anywhere on the Web using a browser bookmark. All of this adds a very distinct social element to the whole platform.

At launch time, the site featured 33 different news boards, but the plan is to continue adding more until there are thousands of them by the end of the year. Eventually, ROCKZi will also incorporate functionality that makes it possible for users to create their own customized news boards to share with their Facebook network, as well as the ROCKZi community.

Analytics and Social Content Interaction

Pete Prestipino — Fri, 01 Oct 2010 02:00:00 GMT

58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested in knowing the influence of user-genered content on your conversion goals?

BazaarVoice this week announced an integration with Google Analytics which will give users the ability the monitor the influence of social content directly in Google Analytics.

Why is this important? According to data collected from 35 million visits, BazaarVoice reports that customers who interacted with their solutions had more than a 50% higher conversion rate and over a 70% increase in revenue per visit. Now you can get proof of that claim.

With the integration, according to Bazaarvoice Product Manager Andy Wolfe, "clients can now see, in Google Analytics, the metrics on things like the number of visitors paginating through reviews, or sharing user-generated content with social networks, or clicking on related products found in reviews. Advanced Segments can then be used to compare the behavior of visits that interact with Bazaarvoice generated content vs. those that don't.”

'Net Features : social content

ROCKZi Curation Platform Helps Content be Social

Analytics and Social Content Interaction