Use Bitly Social Data for Content Marketing

Pete Prestipino — Thu, 10 Jan 2013 18:30:00 GMT

The buzz among marketers and Web developers this week has in great part revolved around Bitly's public release of its new social data API.

The amount of information that is shortened, shared and ultimately clicked by Web users is absolutely staggering. With the new Bitly API, it's finally possible to access the content that is actively being shared across all of the social networks.

Bitly’s API provides three types of functionality to access - real-time search, attention spikes and metadata about the URLs being shared.

- REAL-TIME: Developers can run a qiery and retrieve the top URLs and stories for the query (which can be very specific words or include filtering criteria)

- ATTENTION SPIKES: Bitly’s bursts API returns current phrases that are receiving a “burst in attention beyond what may be expected. Bursts automatically aggregates multiple articles about the same topic.

- URL Metadata: Developers can also query on a URL basis for keywords, topics, content, language and location relevance.

So how can this information be used for content marketing? Well, when you know what’s trending (and when you’re actively listening and monitoring social data in real time for attention spikes, the choices you make in terms of what content you’ll publish will naturally be better –meaning, you’ll won’t guess wrong because those decisions are rooted in empirical evidence (data).

Expect many social media management solutions to integrate with Bitly’s API in the coming months.

Online Social Data and Relationship Cultivation

Pete Prestipino — Tue, 30 Jun 2009 15:56:00 GMT

Reid Hoffman, founder of business-oriented social networking site LinkedIn, says that the massive amounts of social data available on the Internet will change the business world by allowing for the development of products that yield analytics from user relationships and identities.

A video interview was conducted with Hoffman on IdeasProject discussing how new products will be created from social data. "Once you have all these piles of data, people will build products out of the synthesis of this information," explains Hoffman. "I think the Web 2.0 platform concerning actual identities and relationships is really just at the beginning stages of its growth--we're not close to even the midpoint of this development."

"As the founder of LinkedIn, Reid Hoffman redefined online professional networking, making a seminal contribution to the rise of social media," said Valerie Buckingham, Director of Technology Marketing, Nokia. "Now Hoffman is once again setting his sites on the future, exploring how companies will use the growing base of online social networking information as a foundation for business innovation."

'Net Features : social data

Use Bitly Social Data for Content Marketing

Online Social Data and Relationship Cultivation