Is Your Facebook Page Optimized for Timeline?

Michael Garrity — Wed, 30 May 2012 18:45:00 GMT

There has been a wide spectrum of achievement since Facebook made the switch to Timeline for brands. Some companies nailed the format right away, taking advantage of the new features it presented, while others couldn’t quite figure out how to make use of them in a way that would be beneficial to their marketing efforts.

Internet marketing company Constant Contact took notice of this disparity and acted accordingly, updating its Social Campaigns product to better help businesses take advantage of all that Timeline has to offer.

What this actually means is that Social Campaigns now has templates sized to the specifications of the new layout, so users will have more room to create and greater flexibility in the way they display offers. They can also customize the Social Campaigns tab at the top of the page by changing the text, location and image. The update also includes new video campaign templates.

Users can also auto-post to Facebook and create a Page or claim an existing Facebook Place easily from within Social Campaigns.

In addition to these Timeline-inspired changes, Constant Contact is also launching a beta version of the Social Campaigns Facebook App Directory, which gives users all the tools necessary to add functionality to their Facebook pages using the Constant Contact platform, including video sharing, list building, online menus, blog syndication and more.

Small Businesses: Facebook as Important as Facetime

Linc Wonham — Sun, 28 Nov 2010 12:59:00 GMT

Uncertain at first, and still somewhat reluctant overall, small businesses are increasingly implementing social media into their marketing strategies.

A recent survey conducted by Constant Contact revealed that 63 percent of nearly 1,500 small business owners cited Facebook as an important element of their activities during the fall, while more than 30 percent said the same about Twitter. Those numbers were up from 50.5 percent and 25.6 percent, respectively, when the survey was last conducted in March 2010.

The Fall 2010 survey also showed modest increases in more traditional small business marketing strategies such as email marketing, event marketing and online surveys, while direct mail, telephone conversations and in-person interactions all saw modest declines.

In fact, 62 percent of the respondents stated that a Facebook presence is now as important to their small businesses as face-to-face interactions with consumers.

While 2010 was a difficult year for small businesses, most respondents have high hopes for 2011. More than 50 percent of those surveyed have reduced their operating expenses in 2010: 39.7 percent have reduced their travel and entertainment budgets, and 39.4 percent have reduced their marketing expenditures. Nearly 75 percent expect their businesses to grow in the next year.

'Net Features : social media, constant contact, facebook

Is Your Facebook Page Optimized for Timeline?

Small Businesses: Facebook as Important as Facetime