Facebook Dominates Social Login

Pete Prestipino — Tue, 08 May 2012 16:45:00 GMT

Social login platform Janrain has released some interesting information which analyzes social login and social sharing preferences for online users from the over 365,000 sites using its Engage platform.

As you might expect, Facebook is the most popular option, coming in with a majority of usage at 45 percent - but don't count out Google, Yahoo! and Twitter. The Janrain research indicates that Facebook's share of social logins has increased considerably over the past two years at the expense of Google (and by the looks of it Yahoo!) but as Google+ continues to scale up, that trend seems to be reversing slightly (see graph).

JanRain also analyzed four industry verticals (media, entertainment/gaming, retail, and music) and found similar "arcs" but there are some consistencies across all verticals.

The e-commerce/retail vertical in particular is quite interesting. While Facebook's dominance has declined moderated from 49 percent to 42 percent during the past two quarters, there appears to be a uptick in the most recent quarter. Google seemed to peak in the fourth quarter (coninciding perhaps with the release of Google+) but is has since fallen off. Yahoo fared best in the e-commerce vertical but its slide since 2010 is quite apparent.

Facebook Passes Google for Top Social ID

Linc Wonham — Thu, 28 Apr 2011 15:30:00 GMT

Facebook has surpassed Google in another key metric that’s indicative of the social Web’s continued development.

During the first quarter of 2011, and for the first time ever, Facebook was the top network for social sign-in – meaning it was the most popular network ID with which users signed in to websites where they could share content. Social sign-in has become an increasingly important mechanism for Web marketers and content publishers, as it builds engagement from users who share their profile data that can be used for targeted marketing and customization.

Facebook, which overtook Google for time spent on site last August and most 2010 visits in December, earned 35 percent of the Q1 2011 social sign-in share according to the numbers from social media user platform Janrain Engage. Google was next with 31 percent, after beating Facebook 38 percent to 27 percent in Q4 2010.

Yahoo was next with 13 percent, followed by Twitter at 7 percent, Windows Live at 6 percent, and the remaining 8 percent consisted of networks such as AOL, LinkedIn and MySpace.

Social sign-in provides not only a competitive advantage for marketers and publishers, but it is also a significant convenience for consumers. For that reason the practice will increase steadily, and the likelihood is good that Facebook’s edge over the field will also continue to climb.

'Net Features : social sign-in

Facebook Dominates Social Login

Facebook Passes Google for Top Social ID