The Virtual Economy and Online Gamers

Pete Prestipino — Tue, 02 Mar 2010 17:57:00 GMT

Social intelligence provider Sometrics released some interesting numbers today, indicating that the virtual economy (not the real economy) is really booming.

Sometrics announced it has "dispensed" (still looking for some clarification on that) more than 1 trillion virtual currency credits to game users through its Offer Solution, which delivers offers and surveys to help game publishers increase advertising revenue from free-to-play gamers. Sometrics is connected to more than 100 million game user accounts in 228 different countries and the company’s products currently reside on hundreds of games, with an inventory of more than 7,500 advertiser-based offers.

Sometrics generates eCPMs as high as $700-$900 for its partners. Its Offer Solution reaches across social games, MMOs and virtual worlds, partnering with top publishers in each market – including Playdom, LOLapps, IMVU, K2, NHN, among others. “A year ago we made a deliberate shift in our business to capitalize on what we saw as an emerging trend toward using virtual currency as a way to generate real revenue for publishers of online games and virtual worlds,” said Ian Swanson, Sometrics co-founder and CEO. “We’ve been able to adapt as new needs arise and user behaviors evolve. Our success shows that we’re on the right track.”

Ad Platform For Social Media

Pete Prestipino — Wed, 04 Jun 2008 15:28:00 GMT

Sometrics today launched a free ad serving technology specifically engineered for the social web. The platform incorporates social targeting capabilities that help developers monetize the social web and increasing revenue by targeting their ads within the major social networking communities and niche sites.

The Sometrics ad platform includes ad hosting, serving and precision-targeting using the most relevant and effective audience analysis available. The platform is coupled with Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web.

Sometrics goes beyond typical analytics to track social actions after the ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly. It can target by demographics, geography and social interests (music, sports, etc.), within the major social networking communities and to the far reaches of ultra-targeted niche sites, as well.

“We’re giving developers the tools to help them know more about their audiences and better target their ads to increase revenue,” said Swanson. “We’ve combined our analytics with ad serving technology, two solutions designed specifically for the social web. What developers get is social intelligence – a deep understanding of who’s doing what within social networking websites and applications. The result is precision-targeted, more effective advertising within the massive playground that is the social web – a world that’s been frustratingly hard to quantify and monetize until now.”

'Net Features : sometrics

The Virtual Economy and Online Gamers

Ad Platform For Social Media