'Net Features : statistics

6% - Pathetic State of Retweets

Pete Prestipino — Fri, 01 Oct 2010 03:00:00 GMT

How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever.

Social media intelligence provider Sysomos recently conducted a study focusing on how tweets are retweeted and responded to, analyzing 1.2 billion tweets to determine the pattern of @ replies and retweets. What Sysomos found was that just 29% of tweets produced a reaction – a reply or a retweet. Of this group of tweets, 19.3% were retweets and the rest replies. This means that of the 1.2 billion tweets Sysomos examined,just 6%, (or 72 million) were retweets.

Other interesting findings from the study include:

- 92.4% of the retweets happen in the first hour, i.e., if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted.

- 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.

- Only 1.53% of Twitter conversations are three levels deep - after the original tweet, there is a reply, reply to the reply, and reply to the reply of reply

The primary takeaway might just be to retweet your own tweets to generate more traction.

StatCounter Upgrades; Is the Future of Analytics Free?

Pete Prestipino — Thu, 26 Aug 2010 16:25:00 GMT

A reliable analytics solution is of great importance to your Web success – remember: you can’t manage what you can’t measure and you sure won’t be able to monetize it either. But is the future of analytics solution “free” (or offered as a supplementary service)?

While many of our readers are strictly Google Analytics vendors there are many other reliable vendors in the space. A good case in point is long-time and well respected vendor StatCounter which today released some notable upgrades to its service plans. Is it enough to help it compete with more visible providers?

StatCounter announced that its paying subscribers are to receive a free upgrade of their log quota of at least 100%. For example, those on the $9 a month plan can upgrade from a 1,500 log quota to 10,000 at no extra cost (an increase of over 500%). Those on the free website analytics service plan from StatCounter will continue to receive free lifetime stats and detailed information on the most recent 500 hits. In addition, StatCounter has announced a new lower cost entry level upgrade for $5 per month which covers an additional 5,000 logs. At the top end StatCounter has announced an upgrade to 1 million logs.

“This is very much part of our philosophy of reinvesting back into our platform for the benefit of our members who have demonstrated fantastic loyalty to us,” commented Aodhan Cullen, CEO, StatCounter. “Paying members should log in to the StatCounter site and click ‘Adjust Log’ to activate their free upgrade.”

Even with the upgrades from StatCounter and the great value I am sure they provide to their subscribers, should analytics be free? Share your comments below?

Simple: RadarURL Widgets and Stats

Pete Prestipino — Wed, 11 Mar 2009 21:10:00 GMT

There are a few problems with analytics solutions as they stand today for newer Web professionals. Most don't really want to do a lot of investigation to see who has visited their site, but more importantly, most analytics packages don't give you an idea of how many users are on the site (or an individual page) at any given moment. That's why, when I see one, I like to share it with the wider Web community.

RadarURL.com offers gives an easy way to monitor online visitors. While traditional statistics/analytics packages provide loads of in-depth information, it's rarely in real-time - something which RadarURL does and does pretty well. Website owners place the RadarURL widget on their page, and an image is loaded every time someone visits the page where the code is located. This enables RadarURL to count and keep track of your page's visitors, provide statistics about which pages are being visited and where the users are coming from at any moment in time.

Information gathered from the widget (quantity, country of origin, page being visited) and more can be seen on the advanced statistics page that anyone can view by clicking the actual widget itself. While not the most robust analytics or statistics solution, it is pretty entertaining.

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