'Net Features : streamsend

Automate Social Media Posting with StreamSend Share 2.0

Michael Garrity — Tue, 05 Mar 2013 19:30:00 GMT

On Monday, email marketing service provider StreamSend officially launched v2.0 of its social media marketing tool suite, StreamSend Share, which comes with a sweet new feature that allows for automated posting on a variety of social networks, including Facebook, Pinterest, Google+ and LinkedIn.

This addition is meant to help marketers maximize “exposure, relevance and efficiency” and increase engagement by allowing users to time posts to appear when a brand’s customer base is most alert and interested.

“There is no doubt that automated, scheduled postings can help businesses increase customer engagement,” said StreamSend’s President of Email Marketing, Dan Forootan. “Starting with content that is relevant and valuable to channel and board users, we can then control the timing of these postings to match even further to users’ preferences and schedules. It’s a better way to control the temp and flow of the conversation, while learning exactly what time produce optimal results.”

For example, social media marketers can now easily publish new content in the mornings, when users are statistically more likely to check their social network profiles firs thing in the morning. Likewise, research also shows that a lot of social media activity spikes on the weekends, when marketers aren’t in the office. With StreamSend Share 2.0, they can still publish posts to go up on Saturdays and Sundays to engage users without having to be present to do it.

Automated posting also gives companies greater control over their messages and allows them to refine their posts and optimize their delivery. They can also now separate their content-creation schedules from their posting schedules, so they can then batch social media posts into blocks to increase their available time, resources and return-on-investment.

In addition, StreamSend Share 2.0 will also feature topical share boards that will automatically create and attract subscribers so that marketers can continue to push their message toward their intended audiences.

Monitor Email Video Metrics

Allison Howen — Wed, 24 Oct 2012 18:00:00 GMT

Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend.

The email marketing provider’s widget helps marketers identify their video subscribers and monitor how their videos are being shared. Additionally, the widget can be leveraged to add list building and a call-to-action button to any video, which is a less expensive method than building this capability directly into the video production.

“Video channels need to know who their subscribers are, and where their videos travel online, so that they can better target and add value to their customer communications,” said Dan Forootan, president of StreamSend Email Marketing. “Earlier methods have been expensive and inflexible. With our widget capability, they can get to know their audience, and messages can be tailored to changing customer preferences, while costing way less.”

Businesses can drag and drop the widget for any existing video, including YouTube videos, and then configure it for sending. By sending a video through email, it has an increased chance of being shared by subscribers on social networks. Furthermore, businesses can add a form to videos in order to encourage subscribers to respond.

It is also important to note that since StreamSend allows subscribers to watch videos within the email, all of their behavior will be available and trackable, which helps marketers optimize future messages according to subscriber likes and dislikes, while also building response rates and increasing the value of their messages to customers and prospects.

Call-to-Action Buttons Add Value to Videos

Allison Howen — Wed, 19 Sep 2012 18:00:00 GMT

Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend.

The email marketing service provider’s new widget gives businesses the ability to turn videos into advertisements by adding call-to-action buttons within existing videos. Then, videos can be emailed out as only a call-to-action button. This can help increase the video's audience, because StreamSend’s Email+Video offering enables videos to be played directly within email messages, so that viewers aren't sent to watch the video at another location. This also provides businesses with the opportunity to track video viewing statistics, which can help them optimize future messages according to customers’ interests.

“This new capability lets businesses add value to any video by quickly turning it into an engagement piece that attracts response and increases conversion rates,” said Dan Forootan, president of StreamSend Email Marketing. “Senders can turn any video into an ad that captures that visual impact as a sales piece, and there’s no limit to how far it can be shared with other potential prospects.”

As mentioned, businesses can add call-to-action buttons to any existing video, including YouTube videos, in order to create an advertising message that can be sent as an email, posted on a blog and on numerous other sites. The call-to-action buttons can be made to send customers to an order page, to print out a coupon, to sign up for a mailing list and more. Additionally, senders can add share icons that allow viewers to share videos on social networks, as well as within emails and blogs.

Play Video in Email Directly with StreamSend Widget

Pete Prestipino — Tue, 21 Feb 2012 18:30:00 GMT

Email marketing service and social marketing tool suite StreamSend has released its Email+Video offering that promises at least a little more control of video as it relates to user experience in the email channel.

What StreamSend is essentially offering up here is a widget (and a smart one at that) that enables marketers to insert a video still into their email template. While the video will not actually play in the email message itself, it at least won’t take the user to a third-party destination (like YouTube) that is outside of the marketer's control.

“Video adds a personal, powerful dimension to your emails that engages viewers and builds relationships with them,” says Dan Forootan, president of StreamSend. “In fact, industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50 percent. Given that kind of power, you want to make sure that your videos are presented in the most compelling, easily accessible way.”

Here’s a quick video demonstration:

Social Sharing Features at StreamSend

Administrator — Sat, 13 Aug 2011 05:30:00 GMT

Email marketing service provider StreamSend has launched a new suite of social marketing tools for helping clients delivering messages into inboxes and beyond into social media destinations. What makes these new features worthy of note is how they simplify message management and spur distribution among fans and followers.

The Free Wall Tabs from StreamSend enable businesses to create and make a Facebook page using email templates in StreamSend’s library or with their editor to make a coupon or offer for example. Multiple fan pages and multiple wall tabs are supported.

Another new feature is the Social Share Bar, which lets StreamSend users include social media icons within email messages, increasing the likelihood that followers will read, like, re-tweet and share content from within the email and in the process multiplying the amount of impressions individual messages receive. StreamSend also released a share button that can be added to a browser bar which will enable marketers to share URLs.

“It’s time for businesses to start thinking outside the inbox and take advantage of the huge potential that email plus social marketing represents,” said Dan Forootan, president of StreamSend Email Marketing. “The email-social connection StreamSend Share can help you make with existing and new customers represents an unprecedented opportunity: delivering messages that gain momentum to keep reaching more interested subscribers while you track all that delivery to email smarter every time.”

StreamSend "Gets" Deliverability

Pete Prestipino — Wed, 27 Jan 2010 18:18:00 GMT

How much do you know about analyzing an email for deliverability? If you're a client of email marketing software provider StreamSend and your answer was "not much" you'll certainly know more now.

The company just released Email Analyzer, a tool that helps businesses improve deliverability and email campaign effectiveness. The tool enables email marketers to test for potential spam filter challenges on nine spam filters including SpamAssasin, Postini, Barracuda and others. Marketers can also preview how the email will render in 30 various email clients such as Gmail, Outlook, Yahoo, comcast, AOL and others prior to sending.

“We are very pleased to be able to save our customers time and money with Email Analyzer by helping them improve the effectiveness of their emails before they send them,” said Dan Foorotan, president of StreamSend Email Marketing. “It is a big advantage to be able to spot and address any potential problem areas in advance.”

StreamSend SafeHarbor Compliant

Pete Prestipino — Thu, 20 Aug 2009 20:11:00 GMT

Email marketing service provider StreamSend announced it has become a member of SafeHarbor and is meeting the requirements of the European Commission's Directive on Data Protection.

The Directive prohibits the transfer of personal data to non-European Union nations that do not meet the European "adequacy" standard for privacy protection. According to the Department of Commerce, “The safe harbor provides guidance for U.S. organizations on how to provide "adequate protection" for personal data from Europe as required by the European Union's Directive on Data Protection.”

"As we expand to serve an increasing number of European businesses, we continue to maintain the highest standards for data privacy and security," Dan Forootan, president and CEO of StreamSend. "We are completely aligned with the standards Safe Harbor sets, and the further assurances this commitment offers our clients."

StreamSend Affiliate Program

Administrator — Tue, 05 Aug 2008 14:26:00 GMT

Email marketing provider StreamSend is introducing a new affiliate marketing program. Features for the program (which is free to join) include real-time statistics, reporting and balance tracking, as well as (and most importantly) a 20 percent commission recurring monthly per sale resulting from affiliate leads. "We're excited to introduce the new StreamSend Email Marketing Affiliate Program," explains Dan Forootan, CEO of EZ Publishing, creator of StreamSend. "The program is particularly advantageous to those that don't want to resell Private Label Email Marketing, but would rather refer business and earn supplemental revenue that can enhance and diversify their bottom line."