'Net Features : superpages

SuperPages Adds Krillion Real-Time Price and Inventory Information

Pete Prestipino — Thu, 20 Nov 2008 22:00:00 GMT

Local shopping search information provider Krillion will provide Superpages.com (through the Verizon Yellow Pages network) a means to research and buy products on the Web for pickup at a local retailer.

Consumers searching on Superpages.com will now be able to find in-store deals from large retailers like Wal-Mart, Home Depot and Target. Select business profiles on Superpages.com now feature a link, “Check Local Inventory for Great Deals,” which leads shoppers to up-to-the-minute product inventory and pricing information from over 40,000 retail locations across the country.

“Krillion makes it possible for consumers searching on Superpages.com to answer the question ‘where can I buy it now and pick it up today?’ ” said Joel Toledano, CEO of Krillion. “Our localized product search results and Superpages.com’s quality consumer traffic connect more ready-to-buy consumers with retailers that provide in-store product availability nationwide.”

Merchants interested in appearing in SuperPages with real-time price and inventory information through Krillion will certainly be attracted to the company's lead generation programs. Krillion offers PPC programs, CPL programs and even Click-to-Call programs.

SuperPages Lets Businesses Reply to Consumers

Administrator — Mon, 07 Apr 2008 13:34:00 GMT

Local search and local advertising have been at the forefront of many Web promotion discussions recently. SuperPages must have heard them loud and clear as they are now enabling local businesses to interact with their customers and promote their services through the new "Post a Business Reply" application.

Anyone (in a perfect world it would be the business owner) can post replies but they must be logged in to edit those reviews in the future. Businesses wishing to remain anonymous can reply directly to users through SuperPages but it will take a few days for the reply to appear. I worry a bit about the security of it all and how open the system could be to abuse. You must however give SuperPages a pat on the back for their effort and focus on building community.

SuperPages Review Listing from an actual user:

Businesses Post Their Reply to Users Through Superpages

In 2007, Superpages.com had 17 million small-to-medium-sized business listings in the United States, more than 10 million of which featured enhanced content. Also this past year, Superpages.com saw an increase of more than 2 billion network searches from 2006 to over 4.8 billion network searches. The success of our enhanced content is one of the factors distinguishing ourselves from the competition,” said Robyn Rose, vice president of marketing for Superpages.com. “Businesses are recognizing the power of user reviews and actively interacting with their customers.”

Internet Yellow Pages Data

Administrator — Mon, 24 Mar 2008 16:00:00 GMT

Last week Website Magazine posted that YellowPages.com would be replacing SuperPages as Microsoft's source of local information and sponsored listings. On the heels of that development comes a Comscore study into national Internet Yellow Pages search activity.

The study revealed shifts among the top sites in 2007 -- due in part to new strategic partnerships. While the information presented by Comscore does not take into consideration activity on the main search engines (which is where a bulk of the local query volume comes from) it does provide us insights into the relative success of these networks when analyzed by themselves.

From the release: Yellowpages.com Network (20.2 percent share) edged out Superpages.com Network (20.0 percent share) in Q4 2007 to lead the IYP search market. Like Yellowpages, Superpages’ new partnerships provided a boost to its search activity, with the new Local.com relationship and the Infospace FindIt/Switchboard.com acquisition contributing to its gains. However, Superpages discontinued its affiliation with both 411.com and MSN Yellowpages, offsetting the positive impact of the new relationships. Although Superpages saw an increased number of total searches in 2007, it did not grow as fast as the market, and as a result its share fell slightly.