'Net Features : survey tools

Top-5 Digital Survey Solutions

Administrator — Fri, 28 Dec 2012 19:53:00 GMT

The best way to understand the emotions and feelings that end-users have about your website and digital applications is to survey them. It's important to ask open-ended questions in order to develop more formal, strategic questions which may also influence success. Discover the top digital survey solutions below.

SurveyPro

SurveyPro enables website owners to survey users online, send surveys and view results of surveys.

Brands like Victoria’s Secret utilize SurveyPro to gauge customer experience through a comprehensive Website Experience Survey. Users are asked basic intent questions and are also guided through 10 usability questions that ask them to rate the importance of certain homepage factors (e.g. overall layout, ease of finding onsite search functionality, etc.).

Survey takers also rate the same factors on a sliding scale of poor to excellent. The survey goes on to include questions about the importance of design elements and awareness of new features. By collecting direct customer feedback, the company is able to evaluate and make changes to provide the best user experience.

iPerceptions

Founded in 2000 with the goal to improve and optimize websites by “tapping into the feedback of real customers in the context of actual online experiences,” iPerceptions developed the 4Q Survey solution. So how does it work? Website owners place a 4Q survey on their site for free by just completing a five-minute setup.

Visitors are then invited (upon arrival) to participate in a short website survey once their visit is complete. Businesses can leverage the information to implement website improvements and improve the online customer experience. Additionally, the 4Q Survey tool offers complete Google Analytics integration, which enables marketers to get a complete picture of their website visitor. The more information about a visitor a business has, the more personalized its communication and offerings can be. Today, personalized online customer experiences are less of a luxury and more of a necessity.

ForeSee Results

Brands like Ticketmaster rely on ForeSee to collect feedback from users during their online experience via tablets, desktops or mobile devices. This in-experience method enables brands to see how their experience measures up during the experience. Annually, ForeSee collect millions of satisfaction survey responses, which quantifies the voice of customer (VoC) and puts feedback in context to support strategic and tactical decisions – all to improve the customer experience.

ForeSee clients can also incorporate their surveys into SiteCatalyst to improve campaign segmentation capabilities.

OpinionLab

For more than 13 years, OpinionLab says they’ve invited consumers to share input in their own words. OpinionLab’s services extend to all touchpoints, including websites, mobile platforms, stores and products.

OpinionLab also counts half of Fortune 50 organizations as users of its VoC feedback solutions. Via OpinionLab, millions of comment cards are delivered in more than 200 countries around the globe. Additionally, OpinionLab promotes itself as offering the most holistic suite of VoC collection tools. Its services offer real-time feedback from engaged customers.

SurveyMonkey

One of the most well-known online survey tools is SurveyMonkey, which provides an easy way to send free surveys, polls, questionnaires, customer feedback and market research. Additionally, SurveyMonkey partners with other popular online tools to make integrating surveys simpler. Its partners include Eventbrite, MailChimp, Mad Mini, ActiveCampaign, GroSocial and CleverReach. For example, its partnership with GroSocial allows marketers to place surveys on their company's Facebook page and share the results with its fan base. The partnership provides powerful insights, so businesses can make more informed decisions regarding interaction with fans on the social network.

Segment Visitors to Gain Actionable Insights

Michael Garrity — Thu, 05 Jul 2012 22:30:00 GMT

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic daily data transfers.

These changes will make it easier for users to navigate through their survey data and turn it into more actionable information that can be used to make their websites and marketing campaigns more productive.

Arguably the biggest improvement is the inclusion of automatic daily transfers of (up to 15) ForeSee survey dimensions into SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation or Look and Feel, in addition to custom questions. With these items, users can create new analytics segments in SiteCatalyst.

Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfied Visits.” As ForeSee’s Satisfaction measures from 0 to 100, this group only represents visits that scored below 50.

This data narrows down those visitors that SiteCatalyst users are most interested in studying, so that they can attempt to find out what may be the cause of the visitors’ dissatisfaction. By studying things like the most common paths taken by these users, which site sections they tended to visit, where they’re giving up and what the effect low satisfaction has on conversion rates, site owners can use this information to optimize their sites (and increase conversions).

Version 2.0 will also include automatic daily transfers to ForeSee of SiteCatalyst behavioral data for survey responders, allowing users to select from over 40 metrics and breakdowns. This can also include custom props and eVars. This will allow for new, more targeted filtering options for ForeSee measurements.

Tag Open-Ended Response Feature at Zoomerang

Pete Prestipino — Wed, 01 Apr 2009 14:37:00 GMT

Survey provider Zoomerang announced the release of Tag Open-Ended Respsonses, an analysis tool that enables users to analyze respondents' written feedback.

Unlike survey providers that make open-ended responses viewable but not quantifiable, the new Zoomerang feature illustrates the most frequently used words and phrases in responses, creates tag lists that group the phrases into common themes (by tag cloud, frequency and response) and "features a drag and drop experience that enables users to easily turn an open-ended response into a closed-ended one that is tied to a clear percentage." That's pretty cool.

Results can be added to PowerPoint presentations or PDFs and integrated into the analytics functionality of the Zoomerange survey app, so users can cross tabulate results, apply filters, graphs, and even create a widget to post it online.

Rob Glickman, director of e-commerce for Zoomerang explains, "The ability to analyze and share survey results effectively is fundamental to our subscribers' success. This feature enhances that ability in a powerful, innovative way."

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