'Net Features : surveys

Videos, Brochures and Surveys Added to 1&1 MyWebsite Package

Allison Howen — Mon, 25 Mar 2013 19:05:00 GMT

Popular Web hosting provider, 1&1, has launched a new set of inclusive features for its MyWebsite package, which aim to enhance the appearance and capability of small business websites.

The new tools enable users to add video, brochure and online survey functionality to their websites. For example, the new Video Maker tool allows users to create audio-visual material that can be published on sites for a more influential sales approach. With the tool, users can create a video from up to 20 images, and have the ability to add royalty-free music to the video to accompany the images.

Moreover, 1 &1 has launched a brochure app, which can be helpful in assisting consumers with their search for products or services. With this tool, users can combine images and text to create a 32 page PDF brochure that can be viewed, saved, printed or shared from the business’s website.

Lastly, 1 &1 is launching an online survey tool that will be available in April. This app allows users to create and embed surveys directly within their company’s homepage. The tool comes with a variety of survey templates that can be edited and customized. Additionally, a report of the survey results is provided online or emailed to the business owner in either PDF, Word, Powerpoint or Excel formats.

3 Takeaways from Hilton's Vacationitis Campaign

Amberly Dressler — Tue, 15 Jan 2013 19:30:00 GMT

Does your advertising campaign need some housekeeping? Take a page from Hilton Hotels & Resorts newest promotion, the Any Weekend, Anywhere Sale.

You may have heard Hilton’s radio spots promoting its campaign. Similar to prescription-drug commercials that detail long lists of side effects, Hilton humorously tells listeners not to operate heavy machinery on their weekend getaway unless it’s a golf cart because that would be awesome. They also joke if you are pregnant or plan on becoming pregnant than you really, really need a weekend getaway.

This same satire fueled the recent launch of Hilton Urgent Vacation Care Center, an interactive website featuring personal diagnoses of vacation needs and customized prescriptions urging people to take breaks, weekend getaways and longer vacations.

While Web workers can certainly use some time away from the computer screen, it’s Hilton’s innovate engagement tactics and consistent marketing collateral that should catch their attention. Here are three terrific takeaways from Hilton’s advertising campaign:

Surveys

Short and fun surveys are a surefire way to build customer engagement with your brand. Everyone loves to kill a few minutes answering questions about the last time they took a vacation, their commute and other easy-to-answer questions about themselves. Brainstorm surveys that would interest your customer base. Like Hilton, include a quick form to gather people’s names, email and physical addresses and newsletter preferences. Make sure to send these new email subscribers a custom email message to relate to how they signed up. You can use this list to target them further in the future as well.

Giveaways

Everyone loves getting something for free. As part of Hilton’s campaign promotion, it is offering a chance to win one of 15 weekend getaways between now and Feb. 28, 2013. While many ‘Net enterprises cannot afford to give away such a valuable prize, companies can get creative with prizes and how they run them. Use what you already have (e.g. extra inventory, a service you can offer for free for a month, etc.). Another way of offering a more valuable prize, is by teaming up with a complementary company - a digital gift basket, if you will.

Shareability

Speaking of teaming up, Hilton partnered with Onion Labs, the in-house creative team of The Onion, to develop humorous illustrations to run alongside each Vacationitis symptom including “Straight to Voicemailaria.” These memes can be shared on social media platforms, such as Facebook, Twitter and Pinterest. Every digital part of your advertising campaign should offer built-in shareable features.

Heatmaps, Mouse Tracking and Recordings at SurveyGizmo

Pete Prestipino — Thu, 16 Feb 2012 22:58:00 GMT

Online survey software solution SurveyGizmo and Clicktale, a provider of customer experience analytics solutions, have partnered to deliver an analytics toolset.

The integration, which relies on ClickTale’s analytics technology (and specifically its Form Analytics suite) , will include survey heatmaps, mouse tracking and respondent recordings. The partnership should prove fruitful for businesses as they struggle to create more engaging surveys, improve completion rates and capture better data. SurveyGizmo users will have a heap of useful data at their disposal including which questions promoted users to leave a survey and which caused problems for respondents.

“Optimizing the survey experience has always been a major component of both market and customer research. Survey fatigue has become a major concern among researchers, making optimization even more important now. This ClickTale integration gives our customers deep insights into the survey taking process and experience – allowing them to field more specific surveys to fewer customers, and avoid burnout. It’s very exciting,” says Christian Vanek, SurveyGizmo’s CEO.

Five New Apps for Web Pro's on Force.com

Pete Prestipino — Tue, 07 Sep 2010 16:43:00 GMT

The interest in SalesForce.com's AppExchange never ceases to amaze me. New applications are added frequently, so if you're a SalesForce user and responsible for improving the user experience as well as the efficiency of your own business and marketing efforts, keeping up to date with new releases on Force.com is a smart move.

Below are five recently released (last 45 days or so) applications for Web professionals available to SalesForce.com users (these apps are mostly paid by the way) with a few alternatives thrown in for good measure:

ExactShip: This paid app helps to streamline operations for Internet retailers by managing all shipping from a single packing & shipping solution designed for high volume fulfillment. Supports all major US parcel carriers (UPS, FedEx, USPS & DHL) & more than 3000 LTL/TL freight carriers. Also see FedEx and UPS.

iContact: Email marketing with iContact for Salesforce allows you to create, send and track relevant and targeted email marketing without the need to learn a new application. This is a paid application bu there is no per-user fee. The app also provides results on messaging performance. See also the apps from Vertical Response, ExactTarget, Marketo and BlastWizard.

Bime: A BI application with some impressive visualization capabilities that mixes data from cloud and on-premise sources, allowing for the analysis of all data in one place. The app enables users to take data from SQL databases, Excel spreadsheets, and XML webservices and manipulate it to form predictive models. Also see GoodData Analytics and Sales Pipe Insight.

SalesForce for Google Adwords: Allows online marketers to track Google advertising campaigns and website lead generation activity. If you're looking to more deeply integrate and balance paid advertising insights with your CRM, this paid app (which is included with all SalesForce editions) is one to use. Search Marketers may also be interested in SEO for Salesforce and HubSpot Inbound Marketing Software.

Great Wave Surveys: A solid feedback management application to gather, analyze, and distribute customer feedback. The paid, fully native application enables users to receive real-time responses and utilize standard security permissions to control user access to feedback channel. Also see Timba, Survey Force, ClickTools and FormAssembly.