'Net Features : topsy

Extinguish PR Firestorms with Social Tool

Amberly Dressler — Tue, 07 May 2013 13:06:00 GMT

What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon, a brand of workout clothes, saw after its recent product recall announcement, according to Topsy analysis. Lululemon’s sharp drop in sentiment around the brand, however, was certainly not cause for celebrating. But what can be done in the middle of a digital PR firestorm?

Topsy, an instant social insight platform, recently launched new functionality that lets users react in seconds to emerging PR crises, find and promote the most viral content and identify and engage with local customers. These capabilities can be useful for situations such as Lululemon's to monitor negative Tweets, analyze how much traction a crisis is getting and then immediately engage and reply directly to influencers to mitigate impact.

Topsy Pro already allows users to spot trends, track sentiment and identify key influencers relevant to their business. This new features will allow users to also reply, retweet or favorite key Tweets surfaced in an analysis.

Topple into Social Analytics with Topsy

Allison Howen — Thu, 23 Aug 2012 16:30:00 GMT

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy.

The company just launched Topsy Pro Analytics, which is an analytics solution that provides users access to hundreds of billions of public tweets, as well as enables real-time and multi-year access to posts and pages gathered from millions of socially active websites across the ’Net.

By leveraging Topsy Pro Analytics, users can make better business decisions by analyzing exact measurements of terms, topics, hashtags, links, images, videos and trends. The platform offers users instant results for searched topics, and also enables them to highlight important content in order to down-score spam.

Topsy also added additional data to each of the more than 400 million Tweets and other social posts that the company indexes daily – including geographic location, social sentiment, language and influence. With this data, marketers can find their top influencers, determine how positive (or negative) a conversation regarding specific terms or topics is, discover which geographic location is home to the most social activity and analyze the exposure and impact of particular topics.

Although Topsy Pro Analytics will be especially helpful to marketers who will be able to monitor their competitors' social campaigns and websites, it should also prove beneficial to journalists who can leverage the platform to analyze, detect and follow breaking news and trending topics.

"Organizations want to tap into the public social web to identify, quantify and understand what people are saying and Topsy Pro Analytics puts the world's largest social media dataset at their fingertips," says Duncan Greatwood, CEO of Topsy. "The analytics technologies we've created are scaling to power what has become the world's largest index of the public social web. Companies including sparks & honey and The Washington Post are already tapping into our realtime social analytics to fulfill their needs."

Capture Trending Links with Topsy Social Analytics

Pete Prestipino — Mon, 31 Jan 2011 16:42:00 GMT

Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure what keywords, terms and URLs are trending on the social Web.

Users of the tool are able to identify top trending links from their own site, understand what links are trending for their competitors, and even uncover some historical trends (two weeks worth) for three keywords or domains at a time.

What makes Topsy Social Analytics so interesting is that it quantifies several data points that are used to describe trending curves found within each query, including the number of influencers, the velocity (the rate at which a link's popularity is increasing), momentum and the peak period.

"While publishers have some understanding of what's going on within their domains via metrics like page views, clicks and conversion, most struggle to understand what's happening around their domain, name and brand across the web," said Vipul Ved Prakash, Co-Founder & CEO, Topsy. "Specifically they need insight into what's trending now relative to historical benchmarks. Our Social Analytics offering will provide marketers and publishers with valuable information about what is most attractive to their audience so they can better market their content."