'Net Features : topsy pro analytics

Extinguish PR Firestorms with Social Tool

Amberly Dressler — Tue, 07 May 2013 13:06:00 GMT

What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon, a brand of workout clothes, saw after its recent product recall announcement, according to Topsy analysis. Lululemon’s sharp drop in sentiment around the brand, however, was certainly not cause for celebrating. But what can be done in the middle of a digital PR firestorm?

Topsy, an instant social insight platform, recently launched new functionality that lets users react in seconds to emerging PR crises, find and promote the most viral content and identify and engage with local customers. These capabilities can be useful for situations such as Lululemon's to monitor negative Tweets, analyze how much traction a crisis is getting and then immediately engage and reply directly to influencers to mitigate impact.

Topsy Pro already allows users to spot trends, track sentiment and identify key influencers relevant to their business. This new features will allow users to also reply, retweet or favorite key Tweets surfaced in an analysis.

Social Gets Early Warning Alerts

Amberly Dressler — Wed, 27 Feb 2013 17:15:00 GMT

If your business is looking for a way to stay on top of its social activity and get early warning alerts when news or trends are about to hit, Topsy Pro Analytics may be the way to go.

The social analytics company recently launched its new real-time alerting tools that instantly analyze billions of social conversations and delivers insights.

“A consistent request that we’ve heard from these organizations is the ability to monitor all conversations and be proactively alerted with the most important information to their business,” said Jamie de Guerre, vice president of product at Topsy. “Topsy Alerts and Reports deliver on what our customers have been asking for by putting the most important insights in their inbox on a regular basis and at the outset of breaking news or trends.”

Here’s a closer look at the new tools:

• Topsy Alerts: instantly analyzes millions of social conversations and sends users an early warning when news or trends are about to break. A media organization might identify breaking news by tracking accelerating conversations around key topics (such as “earthquakes” or “baseball”), while a brand might monitor for product issues by watching for a large drop in brand sentiment.

• Topsy Reports: regular email digests of particular topics that are relevant to senior executives and managers. For example, a marketing executive might want to receive a daily summary report comparing the social activity for their brand to their competitors’ so they can get a daily heartbeat of conversation and any important competitor news first thing every morning. A report would arrive at a scheduled time each day including the most important Tweets and Links and a comparison of overall activity and sentiment for each brand.

Topple into Social Analytics with Topsy

Allison Howen — Thu, 23 Aug 2012 16:30:00 GMT

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy.

The company just launched Topsy Pro Analytics, which is an analytics solution that provides users access to hundreds of billions of public tweets, as well as enables real-time and multi-year access to posts and pages gathered from millions of socially active websites across the ’Net.

By leveraging Topsy Pro Analytics, users can make better business decisions by analyzing exact measurements of terms, topics, hashtags, links, images, videos and trends. The platform offers users instant results for searched topics, and also enables them to highlight important content in order to down-score spam.

Topsy also added additional data to each of the more than 400 million Tweets and other social posts that the company indexes daily – including geographic location, social sentiment, language and influence. With this data, marketers can find their top influencers, determine how positive (or negative) a conversation regarding specific terms or topics is, discover which geographic location is home to the most social activity and analyze the exposure and impact of particular topics.

Although Topsy Pro Analytics will be especially helpful to marketers who will be able to monitor their competitors' social campaigns and websites, it should also prove beneficial to journalists who can leverage the platform to analyze, detect and follow breaking news and trending topics.

"Organizations want to tap into the public social web to identify, quantify and understand what people are saying and Topsy Pro Analytics puts the world's largest social media dataset at their fingertips," says Duncan Greatwood, CEO of Topsy. "The analytics technologies we've created are scaling to power what has become the world's largest index of the public social web. Companies including sparks & honey and The Washington Post are already tapping into our realtime social analytics to fulfill their needs."