WM Radio: Protecting Your Big Idea, Google on the Ropes

Mike Phillips — Thu, 16 Sep 2010 19:00:00 GMT

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users are changing the game for search. Has SEO seen its day?

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How Google Handles Trademark Infringement

Pete Prestipino — Tue, 17 Mar 2009 14:15:00 GMT

You might have heard the news regarding MySQL and its trademark battle with some advertisers. I started thinking about how Google handles these requests. While it won't change the fact that you won't be able to bid on those terms, but if you are currently bidding you should know what's about to happen.

When Google receives a complaint from a trademark owner, the use of the trademark in ad text is investigated. But keywords are not disabled in response to the trademark complaint alone. Furthermore, according to Google, the investigation only affects ads served on or by Google.

If the investigation reveals that the advertiser is using the trademark in ad text, Google notifies the advertisers that they are required to remove the trademark. Google then prevents advertisers from using it in ad text in the future.

According to the company, "Google is dedicated to providing relevant advertising to our users, advertisers, and publishers alike. Accordingly, our trademark policy not to monitor the use of trademarks in the U.S., Canada, the UK, and Ireland aims to provide users with choices relevant to their keywords. At the same time, we investigate trademark violations in ad text both as a courtesy to the trademark owner and to ensure that ads are clear to users."

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'Net Features : trademarks

WM Radio: Protecting Your Big Idea, Google on the Ropes

How Google Handles Trademark Infringement