The Return of Direct Navigation

Administrator — Thu, 24 Jun 2010 19:00:00 GMT

Trellian, a provider of Internet marketing solutions such as keyword research tool KeywordDiscovery.com, has announced the availability of a direct navigation ad platform dubbed the Trellian AdNetwork.

Direct Navigation, also known as type-in traffic, is a method consumers use to navigate the Web to arrive at specific websites. The direct navigation market was white hot several years ago but has since tailed off. Website Magazine covered the direct navigation trend back in November of 2007.

So does it work? A study of Internet traffic by WebSideStory's StatMarket division from 2005 revealed that direct navigation traffic converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via search engines such as Google and Yahoo. Whether you believe real value is there or not, direct navigation remains big business for those that want to monetize their domains.

Advertisers in the Trellian AdNetwork will place bids based on keywords or a list of categoryes. The top bidder will receive the majority of traffic, and the remaining bidders will receive a percentage of the available, remaining trafffic. The traffic is sent from domain names parked on the Above.com Domain Parking Manager which reaces some 200 million unique visitors each month through 1.2 million domains and redirects users to the domains in the network.

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Trellian’s Keyword Discovery Goes Pro

Pete Prestipino — Mon, 10 Aug 2009 21:06:00 GMT

Keyword research platform Keyword Discovery (a service of Trellian) announced a professional-level plan today and it’s worth a look.

Under KeywordDiscovery's professional plan; search marketers have the ability to set up unlimited projects and will receive:

- a Competitive Intelligence (CI) subscription to monitor a competitor's referring traffic sources, natural search queries, paid search terms, ranked terms, and subdomains,

- access to an expanded version of the Domain Researcher Tool (useful in finding which domains are registered, available, or for sale, based on keyword research).

- access to a stand alone version of the Keyword Cross Reference Tool (which enables marketers to enter a URL along with target keywords, and view a breakdown of those keywords on a competitor's webpage),

- access to a stand alone version of the Keyword Permutations Tool, which enables them to enter a list of comma separated keywords and view all combinations of those keywords that show up in KeywordDiscovery's massive database of searches.

Other professional level features and tools includes Keyword Density Checker, access to the Keyword Management Tool to filter and manage keywords, and access to Yahoo PPC Bid values for checking current pricing for keywords in Paid Search.

'Net Features : trellian

The Return of Direct Navigation

Trellian’s Keyword Discovery Goes Pro