'Net Features : tremor media

The Video Race: Who’s Winning?

Pete Prestipino — Thu, 17 Mar 2011 17:36:00 GMT

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions.

As you might imagine, when it comes to the top online video properties by video content views, the usual suspects appear. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.

For those struggling with video content, video advertising is coming on strong. In fact, Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

According to Comscore, Americans viewed 3.8 billion video ads in February. Hulu generated the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

Ad Formats With Brand Engagement in Mind

Pete Prestipino — Thu, 07 Jan 2010 17:43:00 GMT

Online video advertising and video monetization network Tremor Media released a series of products which aim to improve video advertisers' ability to drive response and brand engagement.

Six new formats and features have been released, most noteworthy perhaps is the Pre-Roll Plus Overlay which invites users to interact with a clickable overlay that appears over the publishers content immediately following a standard pre-roll.

Additional features and formats include:

- vChoice Select: Allows user to choose which video ad they’d like to see before it’s delivered, enhancing relevance and brand engagement.

- vChoice Rotator: Provides advertisers the ability to rotate multiple brand videos in a single creative unit. Advertisers with multiple video assets can present fewer options as thumbnails within the vChoice menu, and rotate the options each time an impression is served to the same user.

- Data Feed: Dynamically populates brand or location specific data within the ad unit to drive relevance and response. Data can be fed automatically into the unit, or via a user input such as zip code.

- Sequencer: Ensures that the user is served a different creative for every sequential impression delivered.

“Advertisers want to move beyond pre-roll in online video to solutions that support interactivity and engagement. Tremor Media’s new ad formats are a great example of the type of innovation that will allow our advertisers to combine the power of sight sound and motion with interactive functionality for richer engagement. We are pleased to be working with Tremor Media to leverage these formats to develop unique and customized solutions for our clients,” says Adam Kasper, Senior Vice President, Director of Digital for Media Contacts.

WM Morning Wire: 10-7-08

Pete Prestipino — Tue, 07 Oct 2008 12:47:00 GMT

Welcome to October 7th, 2008! Below are a few press release that caught our attention this morning that you might find interesting. We'll be covering some of these releases throughout the day. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now.

Advertise on YouTube Videos: AdnTube.com announces the launch of its online service connecting advertisers and YouTubers for agreement to put ads on videos. Monetary incentives are offered to videographers (YouTubers, metacafe-ers, etc.). Rather than the pre-roll or after-roll ads inserted by most video hosting sites, these ads are blended into the content of the videos during the video-making process, much like videos showing James Bond driving a Ferrari, a college dorm room with a Dell Inspirion laptop on the desk, or an actress sipping from a Starbucks Tall coffee cup.

Google AdWords Cheat Sheet - Beat the AdWords System with Ease: SharewarePromotions have publically released their Google AdWords Cheat Sheet - a concise, easy to understand guide to getting the most out of an AdWords account without having to spend as much money.

DiscountASP.NET Launches Microsoft URL Rewrite Module on Windows 2008 Hosting Platform: DiscountASP.NET, a leading innovator in Windows hosting, announces being the first host to introduce Microsoft URL Rewrite Module for IIS 7.0 on their Windows 2008 hosting platform.

NetLine Launches RevResponse.com Business-Focused Ad Network: NetLine Corporation has announced the official launch of RevResponse.com, a business-focused ad network designed for millions of website owners and content publishers.

Funambol Launches Free Ad-funded Open Source Mobile'We' Showcase: Funambol, the leading provider of open source push email and mobile sync for the mass market, today announced it has added mobile ads to the myFUNAMBOL portal. The result is the first live proving ground for understanding how mass market users accept and respond to a free open source Mobile'We' service that is funded by mobile advertising.

Zuora, Inc. Launches Second Product, Z-Payments, with Integration to PayPal: Zuora, Inc., formed by Software-as-a-Service (SaaS) industry veterans from salesforce.com and WebEx to revolutionize the online subscription industry, today announces the release of its second product, Z-Payments. Z-Payments is the first complete payment solution built for subscription businesses. As part of this announcement, Z-Payments will come pre-integrated with the ability to accept PayPal payments

AdBuyer.com Launches Online Media Buying Platform: AdBuyer.com announced the release of its free platform to easily create, manage, and optimize online advertising campaigns across search, content and display.

More Publishers Embrace Tremor Media's Acudeo Video Monetization Platform: Tremor Media, the leading global online video advertising network, announced today that adoption of its Acudeo Video Monetization Platform has grown to more than 400 Web publishers including Broadcast Interactive Media, Delve Networks, Minyanville, RipeDigital and Voxant, among many others. The rapid adoption of Acudeo has enabled Tremor Media to build the largest, most flexible in-stream ad network in the industry.