Tribal Fusion Teams Up with BlueKai

Allison Howen — Fri, 23 Sep 2011 16:15:00 GMT

A new deal between Tribal Fusion, a provider of online display advertising, and BlueKai, a platform for data management, analysis and acquisition, will expand on the companies existing relationship, and add a new layer of integrated data to Tribal Fusion’s date and profiling platform — E9.

The deal allows Tribal Fusion display campaigns to be customized based on users’ purchase intentions, and all in real time. Additionally, it will allow for better targeting campaigns, provide improved campaign optimization and faster set-up times.

This partnership will also help Tribal Fusion provide better audience insight reports for its clients, which will detail precise purchase behavior of converting customers, as well as enable more effective media planning and buying.

"We are excited to see partners like Tribal Fusion embrace the BlueKai Exchange as one of their integrated third-party data sources," says Jon Ingalls, Chief Marketing Officer at BlueKai. "The partnership is a testament to Tribal Fusion's ongoing commitment to delivering data-centric targeting strategies and meaningful audience analytics to their clients."

YieldBuild Ad Optimizer Drops Fees

Mike Phillips — Tue, 08 Sep 2009 14:38:00 GMT

YieldBuild is an advertising optimization system that works with several major ad networks to provide the best possible ads - based on performance - for your website. They have just announced that a previous 3 percent fee to optimize ads has been dropped.

Some of the networks included are Google AdSense, Yahoo! Publisher Network, Tribal Fusion and Blue Lithium. YieldBuild also recently partnered with Microsoft pubCenter. After signing up, publishers choose the sections of their site where they would like to display ads. YieldBuild then provides one snippet of code to install and starts delivering ads. The ads are then tracked and monitored (publishers also get a suite of analytics tools), and the best performing ads are delivered to users. Some of the ways ads are optimized include color, size, format and positioning. And even though the system uses a mix of ad networks, publishers can still monitor ad performance through their existing accounts with those systems, and they still get paid through their current provider.

For the busy Web professional it's not a bad way to see if you could be getting more from your current ad space.

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'Net Features : tribal fusion

Tribal Fusion Teams Up with BlueKai

YieldBuild Ad Optimizer Drops Fees