'Net Features : trumpia

Reuse QR Codes by Updating Old Content

Michael Garrity — Wed, 28 Nov 2012 20:20:00 GMT

People are still using QR codes, right? Either way, Trumpia wants to usher in a QR comeback with the release of new QR code enhancements that will give users more flexibility to incorporate them into their marketing campaigns.

The Web-based solution provider for multi-channel marketing is now giving its customers the ability to change or update any of the Web content that is linked to their QR codes at any time, which will help them significantly save on printing costs (especially if they use a lot of QR codes) because they’ll be able to reuse the same code to redirect customers to new or updated content.

But that’s not all! Trumpia is also including the automatic generation of a new QR code for every mobile keyword that a marketer creates so that potential subscribers can opt-in by either scanning the QR code with their mobile devices or texting in the mobile keyword to a designated short code recipient. Since it will allow marketers to promote multiple avenues for consumer opt-ins, Trumpia expects this enhancement to noticeably increase its customers’ contact databases.

These fresh new QR code features may end up breathing some life into the once-popular marketing technique. At least, that’s Trumpia’s goal, according to CEO Ken Rhie, who says, “QR codes are underutilized by mobile marketers because the opportunities haven’t been fully explored.”

He adds, “When utilized creatively and effectively, QR code marketing opens up the door for businesses to develop innovative, never-before-seen marketing campaigns to increase brand awareness and ROI.”

The new Trumpia QR code enhancements are available immediately as part of the company’s multi-channel marketing software.

Increase Exposure with Facebook Coupons

Allison Howen — Mon, 17 Sep 2012 15:00:00 GMT

There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another.

The multi-channel marketing solution provider has launched Facebook Coupons, which enables businesses to offer printable coupons directly from their Facebook Page. The coupons can be found within a business's Facebook Tabs, which act like additional Web pages on a Facebook Page. Trumpia clients can also customize Tabs and coupons by applying a template or by using the platform’s HTML editor. Additionally, graphic coupons can be added to the Tabs by entering valid barcode numbers from a POS system.

Launching social coupons can prove to be a valuable marketing strategy because they can help businesses go viral within an online community. This is because businesses can set up their coupons to only be redeemable after customers “Like” their Page, and the more "Likes" a business collects, the more exposure it will gain by having its updates appear on fans’ newsfeeds. This means that businesses are not only offering their customers money-saving deals by offering coupons, but can also use the coupons to strengthen their brand, increase visibility and boost sales.

“We've seen firsthand how Facebook can help businesses grow. What we’re doing to magnify that growth is adding features and capabilities that Facebook doesn’t directly offer,” said Ken Rhie, CEO of Trumpia. “Businesses can target their online audience to gain exposure in today’s digital world and bring in revenue.”

Launch Polls to Gain Insights

Allison Howen — Thu, 30 Aug 2012 15:00:00 GMT

Launching a poll doesn’t only help marketers gain valuable insights from their audience, but it can also help a business gain valuable contact information and increased visibility over the social Web.

This is especially true for businesses that leverage the new Multi-channel Voting feature from Trumpia, which integrates mobile voting with Facebook voting. With Multi-channel Voting, marketers have the option to offer voters a mobile poll, host a voting campaign on Facebook or do both simultaneously.

Mobile voting utilizes mobile keywords, which allows businesses to gather customer data while also automatically growing their contact database. Additionally, social voting enables businesses to gain visibility because customer voting is highlighted on Facebook newsfeeds and voters’ walls. And while each voting channel offers its own set of advantages, businesses can use Multi-channel Voting to benefit from both.

“Our innovative approach to developing new features keeps us at the industry forefront,” says Ken Rhie, CEO of Trumpia. “Mobile and social media are two of the most prominent marketing channels in the industry today. What better way to leverage both channels than by combining them?”

Currently available, Trumpia’s voting platform also provides real-time voting results so businesses can view customer responses instantaneously, as well as graphical reports that highlight how many votes were cast for each choice, the number of votes cast through each channel and the total number of votes.

Trumpia Unveils Mobile Keyword-Capture Feature

Allison Howen — Thu, 31 May 2012 04:00:00 GMT

Multichannel marketing solutions provider Trumpia has launched a new Mobile Keyword-Capture tool to help marketers collect more data from consumers via text alerts.

The Mobile Keyword-Capture feature uses a set of auto-responders that allows businesses to send data-collection prompts to customers after they initially opt-in to text alerts. Marketers are able to collect consumer data including first and last names, email addresss and/or AIM and MSN screen names, as well as any other potential targeting information. Businesses can enter the consumer information into their marketing databases, which enables them to launch more personalized campaigns as well as leverage opportunities for cross-channel marketing.

“Our goal at Trumpia is to help marketers create more profitable and beneficial customer relationships by increasing the relevancy of their campaigns,” says Ken Rhie, co-founder and CEO for Trumpia. “Our new Mobile Keyword-Capture feature is just another example of what our subscribers have come to expect from our technology, offering them highly efficient, flexible tools for making the most of their marketing resources and quickly delivering the results they need.”

The first version of the Mobile Keyword-Capture feature, which includes the ability to collect first name, last name and contact information across multiple communication channels, is available now. The second version, which will include the ability to collect custom data, will be available in mid-June.

Trumpia Expands Mobile Text Affiliate Program

Pete Prestipino — Wed, 04 Jan 2012 20:00:00 GMT

Mobile is changing the business landscape in many ways and there remains a lot of opportunity for those looking to get a piece of the action.

Case in point, marketing and messaging provider Trumpia (which offers SMS, email, voice broadcast, IM and social media in a unified platform) released an enhanced Affiliate Partner Program today.

“Keeping one step ahead of other mobile and email marketing companies, we are pleased to offer the generous incentive structure and the comprehensive training and resources that our Affiliate Partners need to create even more value for their clients,” said Derek Rhie, co-founder and director of sales and support for Trumpia. “We are confident that our Affiliate Partner Program is one of the most competitive in the industry. While we look forward to continuing to work with our flagship affiliates, we are also excited to expand our current base to include an even more diverse range of partners.”

Trumpia now offers payouts on total accumulated commissions starting at $100. The incentive plan for Trumpia affiliates offers a standard commission of 25-30 percent on monthly subscription sales of Trumpia’s All-In-One Mullti-Channel Marketing service, which integrates SMS and MMS text marketing solutions with IM, voice broadcast, email and social media marketing for an All-In-One price. Affiliate Partners receive commissions for the lifetime of each subscription. To kick off the program however, Trumpia will be offering a special commission rate of 50 percent on new sales in January.

SMS Marketing Gains Momentum

Allison Howen — Sat, 17 Dec 2011 18:00:00 GMT

Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum.

According to a recent study from multichannel marketing platform Trumpia, advertisers, marketing/PR professionals and agencies are increasingly using SMS marketing and multichannel marketing platforms to promote their products, services and events.

Although SMS and multichannel platforms have grown fastest in the advertising, marketing and PR industries, other businesses such as retail, restaurant, medical, fitness and hospitality are increasingly using the technologies. In short, businesses are making digital media campaigns a top priority through marketing with SMS text, email, IM, voice broadcast and social messaging.

“SMS and other new media channels are transforming the advertising, marketing and PR industries and becoming requirements for smart marketers who are interested in staying competitive,” says Ken Rhie, CEO and co-founder of Trumpia. “It’s not surprising that more and more businesses are increasingly realizing the impact of these technologies when it comes to achieving greater engagement and higher response rates – all at a very attractive price.”

A separate study reveals that experts across every industry are realizing greater response rates from SMS marketing as part of a multichannel communication effort, because multichannel marketing helps businesses reach customers via the channels they prefer.

Trumpia Upgrades White Label Reseller Program

Michael Garrity — Thu, 15 Sep 2011 11:00:00 GMT

Multi-Channel Marketing and Messaging solutions provider Trumpia has announced the enhancement of its White Label SMS Marketing Reseller program that now features a comprehensive set of reseller support services.

The purpose of Trumpia's Reseller program is to give marketers the ability to leverage their own branding by easily establishing and running their own multi-channel marketing business. The All-In-One platform offers a number of features, including five messaging systems like SMS and MMS text, email, IM, voice broadcast and social media messaging.

Now the updated, complete package also includes website design services, software training sessions, live seven-day phone support and online resources like videos, webinars and guides.

Resllers are also granted access to a comprehensive administrative dashboard that provides users with reporting and analytics tools.

Trumpia's single, unified, web-based system allows resellers to create campaigns that utilize a variety of marketing tools, including mobile coupons, SMS marketing, QR codes, mobile keywords, e-cards, surveys, voting, polls, email marketing and social status updates. All of that plus the ability to offer text reminders to small businesses that rely on scheduled meetings with customers to do away with fears of missed appointments.