'Net Features : upsellit

Bizo Busy With Product Expansion

Administrator — Fri, 16 Nov 2012 15:15:00 GMT

Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment.

With this in mind, Bizo recently announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small- and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.

The most notable capability is its “social retargeting,” which enables marketers to retarget display ads to prospects who have clicked on content links shared through social channels.

“With social marketing spend on the rise, it was time to help B2B marketers integrate display advertising with influential social channels, such as Twitter to help grow their brands, minimize lost conversion opportunities through retargeting, and boost the impact of every dollar—and hour—spent in building a social presence,” said Chris Mann, vice president of product management at Bizo. “For the first time, SMB marketers targeting business audiences will be able to get a handle on the exact content and tactics that are driving conversions from their social marketing investments.”

Bizo Marketing Platform, Self-Service Edition includes:

Display Ad Retargeting: designed to help companies convert more leads by targeting display ads to those people who have visited their website without converting.
Social Retargeting: allows marketers to retarget display ads across the Web to prospects who click on links to articles and other third-party content shared through Twitter and other social channels.
Social Audience Analytics: identifies which business audiences are converting on the links shared through social media channels.
Shared Content Branding: keeps a company’s brand top of mind via a branded banner ad when sharing third-party content via social channels.
Conversion Action Tracking: tracks conversions by social channel—even down to the best-performing tweets.

One of the 30-plus companies which participated in Bizo’s private Self-Service beta program held this fall was UpSellit. Its Marketing and Creative Director Bryan Gudmundson had this to say about the experience.

“For our business, Bizo has delivered an eCPA that is one-fifth of previous display ad campaigns, and visitors coming from the retargeting campaign are almost twice as likely to convert when compared to PPC traffic,” said Gudmundson. “The arrival of Bizo's Self-Service Edition represents a huge step forward for B2B marketers looking to use display ad retargeting to stay in front of their target prospects wherever they are online.”

For more information about Bizo’s Self-Service Edition, visit www.bizo.com/selfservice.

New SmartAgent Feature Has All the Answers

Allison Howen — Wed, 23 May 2012 18:00:00 GMT

A new feature of UpSellit’s SmartAgent platform is designed to help merchants reduce their site’s abandonment rates, as well as better understand and address complex customer questions.

Prior to the Compound Recognition Engine integration, SmartAgent could only identify and respond to one customer question at a time. When a customer’s input contained multiple topics, SmartAgent would identify the best match and provide one automated chat response.

However, the Compound Recognition Engine enables SmartAgent to recognize and address multiple topics of a customer’s inquiry, resulting in increased response accuracy, improved customer experience and a lift in conversions.

"Over the years, we've noticed a direct correlation between our SmartAgent's accuracy and the customer recovery rate," says UpSellit CTO and co-founder Chris Wampler. "We are constantly expanding our clients' custom knowledge bases to improve accuracy, but the Compound Recognition Engine has proven to instantly increase accuracy and enhance customer experience across all campaigns. During our Compound Recognition BETA test, we noticed a 2.2-percent average lift in recovered conversions and about a 13-percent increase in SmartAgent response accuracy."

SmartAgent is also customizable, with users being able to control how SmartAgent interacts with site visitors. Depending on the desired customer experience, marketers can choose to either offer the single most relevant response followed by links to the additional responses, or to send a series of responses to each of the customer's questions.

Email Remarketing Solution from Magento

Allison Howen — Fri, 30 Mar 2012 15:00:00 GMT

A new partnership between customer recovery solutions provider UpSellit and open-source e-commerce platform Magento provides merchants with a solution for bringing abandoned consumers back.

The partnership integrates UpSellit’s DataHound Email ReMarketing solution into the Magento platform, allowing Magento merchants to capture pre-submit contact information in real time. By capturing abandoned leads and session data, merchants have the ability to automatically send targeted customer recovery emails to consumers that don’t complete their purchases.

According to the company, marketers using DataHound Email ReMarketing tend to see a 5 to 15 percent overall lift in online conversions and collect up to 40 percent more leads.

"We are very pleased to be a part of Magento's rapidly growing community of online merchants," says Tom Kogler, UpSellit Co-Founder and CEO. "Having recently surpassed 4 million downloads, we think Magento's diverse list of clients will benefit greatly from our unique answer to site abandonment. With the addition of UpSellit to the Magento Extension Marketplace, merchants can now quickly and easily implement our hosted and managed email remarketing solution."

Customer Recovery Calculator from UpSellit

Allison Howen — Wed, 14 Dec 2011 20:30:00 GMT

For many ecommerce merchants, reviewing analytics such as conversion and shopping cart abandonment rates is a necessary, but tedious process.

However, a new tool from site and cart abandonment solutions provider UpSellit, helps merchants review and predict some of their website analytics through a simple process. The UpSellit Customer Recovery Calculator identifies site and cart abandonment rates as well as compares specific websites to other sites in the same industry.

By using the Customer Recovery Calculator, merchants can not only obtain their site and cart abandonment rates, but also view their site's projectected potential lift in conversions - which is estimated through a history of performance data from UpSellit’s partners.

According to UpSellit's Marketing Director Bryan Gudmundson, the calculator compares the user's site performance with baseline performance metrics in order to predict a merchant's possible increase in conversions.

Innovative: Chat within Banner Ads

Pete Prestipino — Tue, 21 Apr 2009 01:06:00 GMT

The phrase "necessity is the mother of invention" must have been coined in a recession (or a depression), as there are some very creative solutions coming to market with the aim to go beyond generating awareness, and instead to focus on establishing genuine consumer connections.

Traffic Marketplace today announced the launch of Livemarkets Lite, a version of the company's click-to-chat technology that enables consumers to engage in a live-chat session and interact directly with advertisers through an actual display advertising unit. That's pretty unique and perhaps one of the most innovative uses of both chat and display advertising I've seen.

Livemarkets Lite features Chat Assist, an innovative intelligence technology that answers up to 95% of consumer questions by referencing an intelligent database. Powered by Upsellit.com, the Chat Assist database dynamically answers a wide spectrum of common questions tailored to each campaign. Livemarkets Lite also provides advertisers greater insight into market perceptions by providing detailed chat activity analysis and reporting, including the type of questions commonly asked by consumers.

"Talking with your customers is different than talking to your customers," said Tom Kogler, president and CEO of Upsellit.com, the technology provider for Chat Assist. "Engaging in a two-way conversation allows advertisers to create a deeper connection between consumers and their brand. The combined capabilities of Livemarkets and Upsellit.com will help advertisers of all shapes and sizes create a dialogue and let consumers participate in the brand experience."