New In-Text Advertising Platform from Atma Links

Pete Prestipino — Mon, 01 Nov 2010 16:50:00 GMT

Atma Links has launched an an in-text linking technology that is focused in helping affiliates monetize online content.

The service has been in beta since March 2010 but went live last week. What may seperate Atma from the dozens of other in-text providers like Kontera, Vibrant and InfoLinks, is that in addition to converting regular hyperlinks, the service builds new affilaite links from "unambiguous" product references in plain text. In that respect, Atma Link is similar to the recent product release from Skimlinks dubbed Skimwords.

"Atma Links is designed to help publishers capture a lucrative new in-text revenue source without having to compromise readability or editorial integrity. Optimizing the relevancy, volume, and appearance of links is a science that eludes traditional in-text advertising," said Atmalink founder Chris Dickson. "We think that our customizable solution is the most user friendly version on the market. Visitors recognize and appreciate that intention immediately."

Following Links: Vibrant Related Content

Pete Prestipino — Wed, 10 Sep 2008 14:31:00 GMT

Contextual advertising provider Vibrant has launched Vibrant Related Content, an editorial application which automatically hyperlinks publisher specified content to related articles, video, images, etc.. These sort of solutions are not new by any means, but it might be something to investigate if you're in the market to generate some additional revenue.

The service is now live in beta and will begin rolling out to Vibrant's 3,500 publishers. As for advertising opportunities, publishers can choose to monetize these units which can accommodate standard IAB ads. The demo provided by Vibrand for Detnews.com featured no sponsored content.

How Vibrant Related Content Looks and Works:
Words/phrases are double underlined. When a user clicks the link, a new window pops open with the related content/advertising.

According to a new, custom study by Nielsen Online, a service of The Nielsen Company, commissioned by Vibrant, in-text advertising has been shown to be one of the most relevant and most effective ad formats available. I tend to disagree with that fiercely but you'll need to decide for yourself. It's hard to argue however that tools like this which help users find related content are not a good thing to have around as they facilitate users spending more time on the site.

“Adapting our contextual technology for editorial use is a natural evolution as we expand our relationships with publishers and with users, ultimately, who enjoy interactivity and appreciate the convenience of in-text links to surface related information” said Vibrant Co-founder and CEO Doug Stevenson.

'Net Features : vibrant media

New In-Text Advertising Platform from Atma Links

Following Links: Vibrant Related Content