'Net Features : video analytics

TwitVid Gets Real Time Search and Analytics

Pete Prestipino — Mon, 14 Dec 2009 14:34:00 GMT

TwitVid launched a real-time search engine (showing the most popular videos) and an analytics tool (to show tweeted videos) which should improve the way Web marketers share videos online.

The real-time search feature aggregates all TwitVid and YouTube video links being shared on Twitter, and ranks the videos based on their relevance to the search term, their current popularity, and of course freshness.

TwitVid also unveiled a video analytics tool and will enable members to track their tweeted videos online by day, week, month or total number. Users can see how many times their video has been viewed, the global location of clicks and the top people linking others to your video.

“The social web is constantly changing, and there is a growing demand for new tools that help to enrich the Twitter video experience by letting you share in a smarter way,” said Mo Adham, Co-Founder of TwitVid.com. “Now, for the first time, Twitter video users can evaluate the success of their videos based on the information our analytics tool gathers about the performance of their TwitVids around the web. This is incredibly valuable for musicians, celebrities, publicists, marketers, bloggers, and others as a way to evaluate the success of their online video campaigns.”

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TubeMogul Upgraded Analytics Unveiled

Pete Prestipino — Fri, 29 May 2009 14:45:00 GMT

An 85,000 user strong video syndication service, TubeMogul (now called LiveStream) announced the latest version of its analytics platforms is now available.

The company's free inPlay analytics technology now tracks 15 different video sites including Brightcove, DailyMotion, MetaCafe, blip.tv, Break.com, Howcast, eBaum’s World, Graspr, GrindTV, Sclipo, Webcastr, Viddler, 5min, Streetfire.net and Sevenload.

While inPlay provides some valuable data including standardized per-second audience drop off, referral sites and terms and geography, you might notice that YouTube is absent from those video portals listed above. If analytics on YouTube video usage are important (and they should be) it might be wise to keep YouTube promotions separate as professional account holders at YouTube have a good bit of analytics at their disposal already.

These metrics will be free to all users not putting out overtly commercial content - not sure what "overtly commercial" means but I'm sure we'll find out. Overall, it's very valuable information. According to TubeMogul/LiveStream, "This is the type of data that top advertisers and media companies often pay top dollar for just for their own sites, and we are giving away a cross-site version for free! We hope that this public, census-based data will illuminate viewing behavior online much more than the simple metric of video “views,” which are counted on most sites as soon as a video stream starts."

Analytics for Google's YouTube

Administrator — Thu, 27 Mar 2008 13:45:00 GMT

Google's YouTube launched a free Web analytics tool dubbed YouTube Insight. The solution enables video marketers (or those that upload videos) to see how popular video content is over time. The information is even combined with a global map to show exactly where it's popular - let's hope it's not in your office.

YouTube Insight shows how often a video was viewed in different geographic areas and its relative popularity to all videos in a market over a period of time. For those looking for deeper metrics about the success of failure of their video content, Insight users can even check out the lifecycle of their videos (how long it takes for a video to become popular and what happens when popularity peaks.

Users can find available metrics under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.