'Net Features : video seo

WM Radio Extra! Online Video Tips with Grant Crowell

Mike Phillips — Fri, 01 Oct 2010 18:20:00 GMT

Online video is accessible to just about everyone these days. However, just because anyone can do it, that doesn't mean everyone can do video well. Often, in the rush to create video, the end result can actually damage a brand. We spoke with Grant Crowell, senior media analyst at ReelSEO.com about online video - its creation, promotion, future and video SEO. Grant is also speaking at SES Chicago in October, 2010.

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Fliqz’s Video SEO Solution [Video]

Pete Prestipino — Wed, 18 Nov 2009 17:30:00 GMT

Online video solution provider Fliqz today released SearchSuccess, a set of tools and applications for Video SEO. The solution is available as an add-on to Fliqz’s Gold Edition and includes a custom video player, up to 1,500 uploads a month, and sharing, reposting and linking capabilities for viral growth.

“SearchSuccess addresses many of the common flaws in existing Video SEO strategies,” said Benjamin Wayne, CEO of Fliqz. “Many publishers are mistakenly under the impression that submitting videos to YouTube will drive traffic back to their site, or are working with video platform providers whose search engine submission techniques are either ineffective or drive traffic to the platform provider rather than the publisher. SearchSuccess is the first product to ensure search ranking while guaranteeing traffic is directed to the publisher’s site.”

Fliqz users have seen some early success with the platform. Some of the initial SearchSuccess customers have seen more than two-thirds of all videos submitted produce a first-page Google search result, and up to 25 percent have resulted in a number one Google ranking (according to the official statement). For example, Design World Online, a provider of print and online resources, such as 3D CAD models and industrial videos for OEM machine builders, design engineers and engineering managers, recently submitted 1000 videos using SearchSuccess. As a result, it received nearly 700 first-page Google search results, and more than 200 number one Google rankings.

“One of the most critical parts of our business, aside from generating quality content for our users, is helping engineers find and engage in our community and resources,” said Marshall Matheson, vice president of New Media for Design World Online. “Using Fliqz to optimize our videos has directly impacted our bottom line as not only has it resulted in a significant uptick in traffic but increased visitor engagement and conversion rates.”

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BlinkX Adds Enhanced Metadata for Video

Pete Prestipino — Wed, 17 Dec 2008 17:10:00 GMT

Video search engine BlinkX announced the availability of an Enhanced Metadata Enrichment solution for publishers.

Blinkx has introduced Enhanced Metadata Enrichment as part of its Advanced Media Platform which automates the capturing, encoding and indexing of rich media content. But this isn't your mother's metadata. blinkx is seperating itself from the crowd by attempting to "understand" rich media, performing speech recognition, visual and conceptual analysis processes with pinpoint accuracy. This is more than just how a video is titled or tagged, blinkx is actually looking at the content and concepts within the video itself to ultimately create more complete and accurate metadata, in greater quantities, than other solutions available today.

"An Enhanced Metadata Enrichment solution does more than just help publishers and content owners better 'tag' their videos," said Suranga Chandratillake, founder and CEO, blinkx. "The information derived from the video using our Enhanced Metadata Enrichment can help them with a host of challenges, including improved video SEO, enhanced relevance for site search, and providing distribution partners with consistent information on the videos. Ultimately, the greater the search- and discover-ability of videos, the greater the opportunity for monetization."

How It Works
blinkx's Enhanced Metadata Enrichment automatically creates a comprehensive range of metadata in real-time, including a full transcription of the audio stream. The process begins by automatically creating a time-stamped transcript of each video. blinkx's conceptual analysis is then applied to the transcript to automatically produce other key data packets from the video, a synopsis (or summary), and conceptual keywords. All of these elements can be added as components for the metadata and saved to each digital asset. In addition, blinkx Enhanced Metadata Enrichment allows editorial input and control of the metadata after it has been automatically generated. As a result, the solution offers the scalability and cost effectiveness of an automated system, while maintaining the ability for editorial input and providing the ability to create the most relevant metadata and user experience.

Video SEO (VSEO) On The Move

Pete Prestipino — Tue, 16 Sep 2008 14:13:00 GMT

Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and optimize online videos ads for the purpose of generating additional organic traffic.

Video produced by a client would be featured on a local landing page and would be optimized for search (one could assume through metadata) and depending on the quality of said video, help drive conversions. Videos can be further customized to provide a location tag directing consumer to a specific local business location. Check out this excellent example of this on-page video SEO in action for Office Depot.

"We look forward to working with Where 2 Get It to enhance the effectiveness of their local search engine optimization solutions by leveraging the power of online video advertisements," said Anupam Gupta, president & CEO, Mixpo. "The Mixpo video ad platform is focused on driving direct response for locally focused businesses and we believe this fits in very well with Where 2 Get It's emphasis on addressing local marketplaces."

Adding video to landing pages is an exceptional way to increase conversions and add a little movement to web pages. If you’re considering producing videos for the purpose of promoting your website and its products and services, check out this excellent YouTube Keyword Research Tool from ReelSEO.