In-Image Ads from AdMedia

Administrator — Tue, 17 May 2011 17:00:00 GMT

A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers.

Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com, a platform that utilizes existing images and videos from websites for the purpose of monetization. Ad Media is touting the platform as a way for publishers to monetize static content and is claiming the new formats are yielding high-click through rates for advertisers. Since consumers already naturally gravitate towards graphics and video, and network advertisers and publishers see the potential in these types of content, OverlayAds might just be the next feasible way to generate revenue for publishers and drive awareness and web traffic for advertisers.

The Overlay Ad platform support several creative formats including text only ads, static banners (see image below) and rich media. What makes the platform really innovative, besides the contextual targeting algorithm, is that consumers attracted to the ads can actually interact with the advertisements by scrolling, viewing multiple ads, and performing searches without leaving the webpage.

Little in the way of revenue share for publishers or cost for advertisers was available. WM will keep an eye out on the progress of OverlayAd in the future, but if you see them in the wild do let us know.

Getty Images and Demand Media Enter Joint Licensing

Pete Prestipino — Thu, 24 Mar 2011 17:20:00 GMT

Demand Media announced that they will be drawing from Getty Images’ library of rights-managed images, video footage and audio clips for use on their websites including typeF, LIVESTRONG.com and eHow.

Under the agreement, Getty Images will also become Demand Media’s exclusive distributor of stock video, allowing Getty Images to license the videos for specific uses at gettyimages.com.

“Demand Media’s video library provides our customers with access to stock video across hundreds of new topical categories,” said Craig Peters, senior vice president of business development at Getty Images. “Our partnership also allows for Getty Images to reach new customers by distributing our digital assets through Demand Media’s fast growing network of web properties.”

Demand Media has over 200,000 short form videos in its library covering topics like cooking, home renovation and fitness tips.

“Like Getty Images, we strive to create and distribute high quality content to a broad audience,” said Steven Kydd, executive vice president of Demand Media Studios. “Licensing our videos through Getty Images and including their award winning digital assets across our online properties was a natural fit for both of us.”

'Net Features : video, images

In-Image Ads from AdMedia

Getty Images and Demand Media Enter Joint Licensing