http://www.websitemagazine.com/content/blogs/posts/archive/tags/w142011/video+marketing/default.aspxTags: w142011, video marketingenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/03/29/pay-per-view-video-from-dacast.aspxTue, 29 Mar 2011 17:36:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:16383Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=16383http://www.websitemagazine.com/content/blogs/posts/archive/2011/03/29/pay-per-view-video-from-dacast.aspx#comments<hr /> <p><img style="float:left;margin:15px;" src="http://www.websitemagazine.com/images/blog/dacast-mini.png" width="73" height="73" alt="" />Self-service live-streaming platform <a href="http://dacast.com" target="_blank"><strong>DaCast</strong></a> has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That&rsquo;s right &ndash; consumers will pay inside the video and audio player directly. <br /><br /> As far as I know this is one of the first fully integrated solutions to offer viewers a way to pay for premium content and for publishers to sell media. It&rsquo;s like Pay-Per-View for the digital media set. <br /><br /> According to DaCast, based on a month long testing from a pool of beta-testers, conversion rates were increased by 233% - not too bad. <br /><br /> The DaCast Pay-in-Play system is currently available now to DaCast users. Broadcasters already using DaCast&rsquo;s rich monetization features will see the new Pay-in-Play already integrated into their pay per view streams. </p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=16383" width="1" height="1">videovideo marketingaudiopay-in-playdacastpay-per-vieww142011