Web CEO - Online SEO Software In Focus

Pete Prestipino — Tue, 05 Apr 2011 19:00:00 GMT

It is fascinating to see companies not just survive over the years but actually thrive - continually finding ways to offer better products to their users and remain relevant and useful. The Web is a highly competitive business environment for every niche and category; not evolving means irrelevance.

For this reason, it is good to showcase those companies serving Web professionals that fit this mold, changing now for a better future for themselves and their clients.

Having tools and applications at the ready that have been used by thousands for their own SEO success is one way to shorten the road to Web success. One of the perennial leaders in the search engine optimization software market is Web CEO.

Let's look closer into the company's recently released online version and see how that might match up to the SEO software selection criteria WM outlined recently. While online SEM/SEO platforms have been in vogue for quite some time (meaning WEB CEO is a bit late to the game), the soundness of the system overall, coupled with their decade-long experience, make the online platform one to definitely consider.

Web CEO Online is a web-based application for search engine optimization that facilitates collaboration for keyword research, the education of users in SEO procedures, the creation of “To-do” Roadmaps for various projects, regular audits of websites for errors, the monitoring of search engine visibility (ranking), tracking and building of backlinks, and the analysis of key website traffic metrics. Reports can be run and emailed to a group of people on a defined schedule.

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

Web CEO Keyword Report:

Web CEO Action Plans

Web CEO Site Visibility Index

Web CEO Link Popularity Report

Web CEO Visitor Activity Report

Software to Get the SEO Party Started

Pete Prestipino — Tue, 05 May 2009 20:25:00 GMT

Search engine optimization today is more challenging than ever. Many Web professionals have opted to take advantage of SEO software to minimize the learning curve and help manage their overall Internet marketing campaigns. While some purists might argue that there is no substitute for manually optimizing your site, the truth is that minimizing the often dull and repetitive tasks (checking rankings, finding new link partners) often associated with SEO can be reduced dramatically, leaving more time strategic thinking that makes for a great business. Let's review some of the most popular SEO software solutions on the market now.

Link-Assistant is a serious competitor in the SEO software space offering four distinct solutions; Rank Tracker (keyword research and rank tracking), WebSite Auditor (site analysis and content optimization), SEO SpyGlass (competitive research and link building strategies and LinkAssistant (link building and link management). These services are sold seperately for $87 each or purchased as a complete set of SEO tools for $268. Free editions are available for Link-Assistant.

Editor's Choice: Traffic Travis is the most recent SEO software program we've tested at Website Magazine. The downloadable software offers a suite of 11 tools for finding keywords, analyzing pages for SEO factors, identifying inbound links, reporting on traffic and position, and provides a decent competitive research mechanism. Perhaps the most noteworthy feature of TrafficTravis is that it is not just for SEO but for paid search as well. The solution identifies which keywords competitors are bidding on and the performance of that ad over time.

SEO Administrator is an increasingly popular solution with quite the rich feature set. The Ranking Monitor tracks site position in all major search engines (even checking web positions in all 50+ Google data centers), a robust link popularity checker (which checks, compiles and even analyzes competitive websites), tools for site analysis and indexing, a log analyzer, and an HTML analyzer as well. A free trial is available for download. There are three editions of SEO Administrator; Standard ($129), Professional ($169), and Expert (($199).

Internet Business Promoter (IBP) offers a suite of professional website promotion tools. Also known as Axandra, IBP is a downloadable software capable of supporting multiple projects. Users have access to Arelis (a link popularity software program) and many SEO specific tools, including those for keyword research, directory and search engine submission, link building, and position checking. A free trial is available, but professional versions range between $250 for the standard edition and $450 for the business-class level.

WebPosition Gold is a long-time and respected provider of SEO software. The software program aids in the optimization of web pages through its keyword research tools, reports search rankings, submits to top search engines, and even tracks search engine rankings and website traffic, helping users to analyze conversions (through a Web Trends integration). A free trial is available. Versions range from $150 for the standard edition to $400 for the professional edition.

SEO Elite offers a impressive suite of tools. It reports search engine rankings, monitors reciprocal links on partner sites, conducts backlink search, displays pages indexed by major search engines, uncovers penalized sites you may be linking to, finds link exchange partners, and submits articles to article directories.

Web CEO is perhaps the current leader in SEO software, offering the most robust suite of search engine marketing tools in one software program. Users are able to find the best keywords, edit and optimize sites in a WYSIWYG editor, submit to search engines, find link partners, and even manage paid search campaigns. Web CEO also enables its users to check rankings, track and analyze visitors (over 120 live analytics reports) and know who links to a site. A free edition is available, and the SmallBiz and Professional Editions range from $199 to $389 respectively.

Late addition: RankSense is an SEO software featuring more than a domen tools. Users are able to discover rankings, analyze search engine coverage, identify problem pages, build sitemaps, select and appraise keywords, conduct link structure analysis and a whole lot more. RankSense offers a free 30 day trial and 60 day money-back guarantee and starts at just $29.95 per month.

'Net Features : web CEO

Web CEO - Online SEO Software In Focus

Software to Get the SEO Party Started