'Net Features : website magazine

Affiliate 360: Fundamentals of Performance Marketing

Pete Prestipino — Fri, 11 May 2012 17:39:00 GMT

Affiliate marketing is something that seems from a distance so very accessible -- buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is far more complicated.

Website Magazine's new Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.

Order a 12-issue professional subscription to Website Magazine and receive the Affiliate 360 book absolutely free!

Act now -- this is a limited-time offer! Learn more at Affiliate360Book.com

WM's Spring 2012 Reading List for Web Pros

Pete Prestipino — Fri, 09 Mar 2012 20:30:00 GMT

As spring approaches (and by our count, it's less than 10 days away), it is time for a reader favorite: The official Website Magazine recommended reading list.

To be a successful 'Net entrepreneur, you need to be well-versed in many facets of digital business. For this reason, our regularly published reading lists are a good way to set you on the right course to greater productivity, better customer relationships and, of course, more profits. Enjoy this list for Spring 2012 and please share what you are reading in the comments section below.

And don't forget! For a limited time, Website Magazine is offering its new book, Affiliate 360 - The Fundamentals of Performance Marketing, free to subscribers to the monthly print edition of our magazine. Learn more at Affiliate360book.com.

	Sell or Be Sold: How to Get Your Way in Business and in Life Sales expert Grant Cardone explains how knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
	Breakthrough Entrepreneurship Business journalist Bill Murphy and UC-Berkeley professor Jon Burgstone offer a step-by-step framework for brainstorming business ideas, testing those ideas, and developing them into something great.
	The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Social media consultant Christer Holloman crowd-sourced 15 thought leaders to show just what can be achieved with social media, regardless of continent, industry, company size or current degree of social media adoption.
	Get Rich Click: The Ultimate Guide to Making Money on the Internet In one of our favorite reads so far this year, learn the ropes of Internet business from true master in entrepreneurship and Internet pioneer Marc Ostrofsky as he outlines the strategies he has used personally to build companies that generate millions in revenue annually.
	Content is Currency: Developing Powerful Content for Web and Mobile In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
	Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Paid, Owned, Earned defines the constituents of each and shows how they are linked together and proposing a blueprint for navigating the space.
	Repeatability: Build Enduring Businesses for a World of Constant Change Chris Zook and James Allen warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation but build “repeatable business models”.

April 2012 Issue Now Live - Masters of the SEO Universe

Pete Prestipino — Mon, 05 Mar 2012 22:18:00 GMT

The April 2012 issue of Website Magazine is now available to our professional-level subscribers. Check out this issue's list of the articles or log in to review the digital edition. The print edition will be arriving early this week!

Inside the Online World

(April 2012 Editors Letter)

The practice of search engine optimization has changed, and, for many, it has not been an easy transition. Today’s masters of SEO are not just skilled at content creation or site architecture, nor are they exclusively reliant on their abilities to manipulate meta data. Increasingly, the best in the business are those SEOs that have mastered the art of peoplepowered optimization.

Bear in mind that a whole host of changes has occurred over the years, sending search engine optimization professionals into something of a tizzy each time. The latest round, and arguably one of the most significant to the status quo of search, is the recent addition of and reliance on social media. While the introduction of link-based citations and exposure to more universal search elements into the results pages on popular search engines forced SEOs to shift their definitions of marketing and what content actually was, nothing stands to change the face of our Web-based businesses more than the intersection of search and social.

If there is one standby, however; one factor that those responsible for SEO must master today, it is the relationships you have with your audience, your community, your suppliers, your media and more. Relationships are what power the SERPs today — and the enterprises that understand this fundamental shift and assign the appropriate level of investment to it are the ones that will win in the end.

This issue of Website Magazine also features several other useful articles on a wide range of topics such as demographics and daily deals, social commerce platforms, learning management systems, cost-per-click ad copy testing, email marketing, cloud hosting and domain name reselling.

There’s a lot to get through in this issue, so get started right away. And remember that as a professional-level subscriber, this edition is also available in digital flipbook format as well as on the iPad. Enjoy this issue and share your stories of ’Net success with our editors and the Website Magazine community online at www.websitemagazine.com.

Best Web Wishes,
Pete Prestipino
Editor-in-Chief
Website Magazine

Best Web Wishes from WM - Thanks!

Pete Prestipino — Tue, 08 Nov 2011 19:30:00 GMT

The Website Magazine Facebook page has just surpassed 40,000 members! Woo-hoo!

As a way to say thank you to our loyal fans, followers and readers, our staff has put together a collection of six featured articles from recent issues of Website Magazine.

This “Guide to Web Success” ebook covers different topics, trends and tips that are important to success as a digital business owner.

Download the Guide to Web Success eBook (PDF version)
and don’t forget to share it with your colleagues!

Brought to you by our team of writers, editors and designers, these articles aim to inform, inspire and encourage the development of your website in 2012. There’s something for everyone.

ONE MORE THING
Also, today Website Magazine is offering 25 percent off the price of a Professional-level subscription.
Take advantage of the limited-time offer here

Enjoy this e-book from Website Magazine and, as always, we’d appreciate any comments you may have.

New Issue of WM Now Available - November 2011

Pete Prestipino — Tue, 04 Oct 2011 19:30:00 GMT

If you don’t stop and look around once in a while, you might miss something — something really important to the success of your Web presence.

The pace of development in the technology industry, bubble or not, is at fever pitch — making the job of Web workers certainly more interesting and potentially rewarding if not more difficult. But what are the best technologies and which ones are ideal for your Web business?

Technology can be defined as the methods, theory and practices governing industry and commerce. Consider “tech” the total knowledge and skills available to any society; in our case, the technology we are interested in is Web technology. But we are not interested in just any technology; instead we should be interested only in the ideal technologies. Those which improve design standards, enhance exposure and accelerate success on the Web.

Website Magazine’s November 2011 feature, “Ideal Web Technology”, looks closely at the technologies in use today across the Internet industry that will likely be ideal for your Web presence. The ideal technologies in email, search and more are covered, and while impossible to cover everything that carries the potential to positively impact the success of your enterprise, this month’s feature story by senior editor Linc Wonham provides a great introduction to what is influencing the experience provided by and revenue generated by the top Web properties.

This edition of Website Magazine also features several articles that should not be missed — from a valuable discussion on the merits of and differences between native and Web apps, strategies to immediately boost search marketing efforts, video strategy and a whole lot more, including an in-depth look at how to minimize excessive HTTP requests.

Enjoy this issue of Website Magazine - see all of the articles appearing in this edition here - and share your stories of ’Net Success and your own ideal Web technologies with us online at WebsiteMagazine.com.

Best Web Wishes,
Peter Prestipino
Editor-in-Chief,Website Magazine
Peter@WebsiteMagazine.com

The Internet retail experience has changed dramatically over the years. From product recommendation and social media to site search and remarketing, merchants today have more information, more tools, technology, resources and proof that the strategies, channels, and media they select can improve their bottom line. And there’s proof—the continued growth of e-commerce over the years.

The Census Bureau of the Department of Commerce announced in mid- May that its estimate of U.S. retail e-commerce sales for the first quarter of 2011 was $46 billion, an increase of 3.4 percent from the fourth quarter of 2010. While some analysts believe that the world’s economy might be in for what we call a double-dip, rest assured that if anyone is in position not just to survive but thrive, it is Internet retailers.

Website Magazine’s August 2011 feature, “Beyond the Cart,” approaches the challenges and opportunities of the e-commerce industry in a unique way. While a great deal of attention is given to what happens with merchants’ shopping carts, much more happens in the lifecycle of a customer.

Discover practical acquisition strategies, retention methods and resources to make sure your e-commerce enterprise capitalizes on all of the opportunities beyond the cart.

This edition of Website Magazine also features several practical yet actionable articles on topics such as getting started with HTML5 and microdata, content development, the mobile Web, title tag optimization for SEO, development frameworks, data-driven editorial calendars and a special look at the white-hot alternative health vertical and the challenges it presents for affiliate marketers.

Enjoy this issue of Website Magazine and share your stories of ’Net Success and moving “beyond the cart” with us online at WebsiteMagazine.com. Best Web Wishes, Peter Prestipino — Editor-in-Chief,Website Magazine Peter@WebsiteMagazine.com

Spring Reading for Web Pro’s - Weekend Warrior

Pete Prestipino — Fri, 15 Apr 2011 19:10:00 GMT

Website Magazine produces a suggested reading list for its readers once every few months and (lucky you) today’s the day.

Our 2011 Spring Reading List for Web Professionals highlights just a few of the best books released recently.

Categories include search engine optimization, web design and development, affiliate programs, content management systems and more - including customer service via social media.

What are you reading right now?
Share with Website Magazine and our community of 146,000 Web professionals by commenting below. You never know - it may make it on our upcoming Summer 2011 Recommended reading list!

Web 360 – The Fundamentals of Web Success

You didn’t think we’d create an essential reading list for Web professionals and not include our own book did you? Website Magazine is confident that Web 360 (free with any professional-level monthly subscription) will show you how to achieve greater success with your website. Whether you are brand new to the Internet or a Web pro in one or more fields looking to expand your base of knowledge (or train new hires), Web 360 will take you to the next level by guiding you through the fundamentals of Web success.

Affiliate Program Management – An Hour A Day
Written by expert affiliate manager Geno Prussakov, this step-by-step guide for launching, managing and building an affiliate marketing program and provides practical, approachable, day-to-day tasks covering everything from market research and creating program terms to motivating affiliates to outperform even their own expectations.

Search Engine Optimization Secrets
A true insiders guide to search engine optimization, Danny Dover (formerly of SEOmoz) and Erik Dafforn (of Intrapromote) provide readers with tactics, strategies and secrets for using SEO to improve rankings and drive traffic. The book also contains two full-length annotated SEO reports to help consultants.

Data Visualization With Flash Builder
If you’re interested in Web application development, author Cesare Rochhi shows readers how to design and create functionally apps that interact with remote data souces with the powerful tools available in Flash Builer. Learn how to build user interactions, create charts, work with audio and video and customize a UI.

Joomla 1.6: A Users Guide
There’s more than just Drupal and WordPress. Barrie North leverages his 20+ years of experience to guide readers step-by-step towards understanding content management, what Joomla does, and how its components fit together. Discover how to build Joomla sites from scratch and customize sites to fit specific needs.

Attention! This Book Will Make You Money
Jim Kukral once again masterfully shows small businesses how to use attention getting online marketing to increase revenue. Attention! provides readers with strategies and techniques for creating compelling hooks, maintaining a good brand name, making money with online videos and social media, getting and keeping subscribers and selling on the Web.

Customer Service: New Rules for a Social Media World
Social media expert Peter Shankman shows readers how to deliver amazing customer service using social media. Learn how to organize a social media team, listen to what key audiences are really saying, earn customer loyalty, rebuild credibility, capture customer knowledge and keep people talking.

New Issue Available - May 2011

Pete Prestipino — Tue, 05 Apr 2011 18:30:00 GMT

Email is so ubiquitous in the daily life of a Web professional that it is easy to take it for granted. As it stands today, email remains an efficient, inexpensive and effective way to communicate with both existing audiences and prospective buyers.

Those who have learned how to use the power of email to their benefit are reaping the many rewards — higher sales, greater awareness and bigger profits, to name a few. The feature story of Website Magazine’s May issue highlights three key traits of email superheroes (and heroines); in acquisition, automation and deliverability through engagement. If the business you own or operate does anything with email, read these powerful superhero strategies for email marketers and possess the keys to the great hall of high conversion marketers.

Review the May 2011 Table of Contents Now

This edition of Website Magazine, of course, also features content on a variety of topics to ensure your website’s success. You will receive practical information on marketing and analyzing Web video, details on the trend of app store optimization (along with some useful tips), a raw and timely look at the latest do-not-track legislation, a discussion about the new IAB-proposed display advertising formats, and plenty more.

Website Magazine is also excited to announce a retooled series of columns for our readers. SEO Corner is now Mastering Search with Joe Kerschbaum, who will be splitting writing duties with Dante Monteverde. Ecommerce Express and Design and Development Digest are new additions which we hope will serve our readers’ interests well. Our regular columns, Conversion Cache with Tim Ash, and Findability Makeover with Heather Lutze, can now be found online — bringing these thought-leaders more frequent exposure to our Web business community.

Enjoy this issue of Website Magazine and remember to share your stories of ’Net success with our editors at WebsiteMagazine.com.

Web 360 - The Fundamentals of Web Success

Pete Prestipino — Thu, 03 Mar 2011 19:30:00 GMT

Website Magazine is pleased to announce the availability of our first book - Web 360: The Fundamentals of Web Success.

Authored by Website Magazine Editor-in-Chief Peter Prestipino, Web 360 is unlike any other book on Internet business, because it addresses the fundamental elements of achieving success on the Web. There are thousands upon thousands of new business tomes published annually on a variety of subjects, but few provide an insider's look at all the elements required to make an investment in the Web pay off as Web 360 does.

Whether you are brand new to the Internet or a Web pro in one or more fields, Web 360 will take you to the next level by guiding you through the fundamentals of Web success.

Inside Web 360 you will find topic chapters on domain names, website hosting, software, website design, content development, email marketing, social media, the local Web, social media, Internet advertising and analytics.

Website Magazine is offering Web 360 absolutely FREE!

Simply subscribe to a professional-level edition of Website Magazine ($44.95/yr. U.S.), renew your existing pro-level subscription or upgrade your quarterly subscription to the monthly level and we'll send you the book. Get Started Now

How to Win Snap Decisions on the Web

Pete Prestipino — Fri, 04 Feb 2011 16:44:00 GMT

People make snap decisions when they browse the Web. They look for the familiar and the trusted, and they are equally concerned about fraudulent websites and viruses. To maximize traffic to your website, you need to quickly establish credibility and trust for your company and stand out from your competitors.

Join Website Magazine and the VeriSign Authentication team, now part of Symantec, for a free webinar on ways to build that trust.

The webinar is designed for online marketers, e-commerce managers, webmasters, and professionals responsible for increasing website traffic and conversions.

You’ll come away with actionable knowledge that will help improve your Web success.

Register now for the live "Snap Decisions" webinar (March 1, 2011).

New iPad App from Website Magazine

Pete Prestipino — Mon, 22 Nov 2010 20:27:00 GMT

Just a quick note that a new version (2.1) of the Website Magazine iPad application is now available in the App Store.

The application has been downloaded thousands of times since its initial release several months ago. Many of our readers had suggestions on ways the app could be improved and today we're releasing many of those new features:

New in Version 2.1 of the WM iPad App:

- Save articles to your own "My Favorites" folder and add notes (this was one of the most requested features)

- Access your last viewed article from the main screen

- Share articles and daily blog posts directly to your Facebook wall

- Save graphical snippets to a Facebook album for later review (check out an image of these snippets below which lets app users circle certain sections and share them. In my opinion this is one of the coolest features you will find in this app or any other for that matter.

- Download issues while on 3G

There are also many other interactivity and content enhancements for you to check out so download the app today.

Graphical Snippet Feature within the Website Magazine iPad App:

iPad Giveaway for May - Five Days Remain!

Pete Prestipino — Fri, 28 May 2010 02:45:00 GMT

Just a quick reminder that Website Magazine is continuing the iPad giveaway this month (May 2010).

If you are not yet a subscriber to Website Magazine (the most popular print publication on Web success by the way), have been waiting to upgrade your currently quarterly subscription, or would like to renew your monthly subscription for another year - NOW IS THE TIME! During the entire month of May, 2010, every new professional-level subscriber (those who receive our monthly edition), upgrading subscriber or renewal is automatically entered to win a new iPad.

Subscribe, Upgrade or Renew to Website Magazine's Monthly Edition Now and Enter to Win an iPad!
The winner will be picked the first day of June so stay tuned - we'll notify the winner and make a formal announcement at WebsiteMagazine.com.

April's Top Content from Website Magazine

Pete Prestipino — Fri, 30 Apr 2010 19:00:00 GMT

We hope that the month of April was as productive for you as it was for Website Magazine.

Knowing how busy you are, you may have missed some of our top content from this month - April 2010. Today we're featuring the top 25 content items from the past month. The WM community reacted well to our Weekend Warrior series and continues to express interest in mobile computing, e-commerce and of course SEO and video as well.

Is there a topic of interest you'd like to see within Website Magazine or on WebsiteMagazine.com? Just let our editors know!

Stay up to date on the latest Internet trends:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.

April's Top Content from Website Magazine

-- Weekend Warrior: Sites You Can Build In a Weekend

-- WordPress 3. Oh My!

-- Buying Websites vs Building Links

-- Understanding the Mechanics of SEO as both Art & Science

-- Essential iPad Apps for Web Designers

-- 5 Upgrades for Your E-Commerce Website

-- Google Top Search Queries Report Available

-- DIYSEO: All Inclusive SEO for Small Business

-- Want More Leads? Write More Blog Posts

-- Mobile Couponing the Next Wave of Local Advertising

-- SEO & Video Partnership First of Its Kind

-- LinkedIn Upgrades: A New Appeal for Businesses

-- A Solution to Flash on iPhone and iPad

-- Mastering Web Analytics - WAA Certification

-- Facebook Social Plugins on WordPress

-- Looking for Press Coverage? Get Social

-- Twitter, Facebook and SU as Marketing Machines

-- An Important Change to YouTube Descriptions

-- Exploring YouTube's Best Marketing Campaigns

-- Study Reveals What Women Want From Online Ads

-- WordPress and Joomla Get Sponsored Comments Plugin

-- Affiliate-Friendly E-Commerce Players

-- New Google Product Reviews Program

-- SugarCRM Announces Sugar iPad App

-- Yelp Makes Changes, Reacts to Complaints from Businesses

February 2010 Issue Now Available!

Pete Prestipino — Mon, 11 Jan 2010 19:06:00 GMT

Website Magazine is pleased to announce the availability of its February 2010 issue on High Performance Analytics.

Readers can access the digital flipbook edition free (quick login required) or review the full table of contents online for this edition.

There are quite a few exceptional articles within this issue including WordPress Plugins That Rock, Web Coupons in E-Commerce by Michele Wicmandy, Adobe CS4 in Review by Aaron Kupferberg, Data in Online Marketing Applications by Shaun Ryan of SLI Systems, Leveraging the Secondary Domain Market by SEDO's Jeremiah Johnston and many others like our columnists Dante Monteverde, Heather Lutze and Tim Ash.

Enjoy this issue of Website Magazine!

Don't Miss Even One Monthly Issue!
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.

'Net Features : website magazine

Affiliate 360: Fundamentals of Performance Marketing

WM's Spring 2012 Reading List for Web Pros

Sell or Be Sold: How to Get Your Way in Business and in Life

Breakthrough Entrepreneurship

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

Get Rich Click: The Ultimate Guide to Making Money on the Internet

Content is Currency: Developing Powerful Content for Web and Mobile

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World

Repeatability: Build Enduring Businesses for a World of Constant Change