'Net Features : website magazine radio

Dissecting Display Advertising's Rebound

Mike Phillips — Fri, 22 Apr 2011 19:30:00 GMT

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For answers, we spoke with Iggy Fanlo, CEO of adBrite in this week's edition of Website Magazine Radio.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Discussing Do Not Track Legislation with Carl Szabo

Mike Phillips — Fri, 08 Apr 2011 18:50:00 GMT

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who are in danger. Do Not Track has the potential to cause a trickle down effect, meaning publishers, merchants and all kinds of Web businesses could face serious consequences including lost revenue. This week on Website Magazine Radio we talk with Carl Szabo from NetChoice about this very important topic.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Talking Web Design with JB Kellogg

Mike Phillips — Thu, 10 Mar 2011 18:01:00 GMT

Web design is a field that is in a constant state of flux. Not only do aesthetics evolve and user preferences change, but these days design is inextricably linked to usability. With that in mind, we talk with JB Kellogg of MadWire Media about what's new in Web design.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Social Media Strategy with Katy Lynch, Exploring The Daily

Mike Phillips — Fri, 04 Feb 2011 20:30:00 GMT

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed word.

Also in this episode, we feature a conversation with Katy Lynch, founder of Social Katy, a social media business. Lynch discusses a few basics and some strategies to help businesses get the most from their social media efforts.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Expert SEO Advice, TV's Changing Ad Landscape

Mike Phillips — Wed, 27 Oct 2010 19:12:00 GMT

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape of television advertising and what it means to Web advertisers and publishers.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

The Gap's Big Gaffe, and the Mobile Web for Your Business

Mike Phillips — Wed, 13 Oct 2010 18:30:00 GMT

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile apps and how to use them (or not) for your business.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

New Facebook Changes, Discussing Ad Exchanges

Mike Phillips — Wed, 06 Oct 2010 20:21:00 GMT

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers, marketers and individuals. Also, we talk about the new state of ad exchanges with Jay Sears, General Manager of ContextWeb.com.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Optimizing Press Releases, Facebook Strategies

Mike Phillips — Wed, 22 Sep 2010 20:43:00 GMT

Online press releases can bring a bounty to your business -- if you know what to do. We discuss press release tactics with Christine O'Kelly of OnlinePrNews.com. Also, some new data about Facebook publishing was released this week and we recap some important, and somewhat surprising results.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Protecting Your Big Idea, Google on the Ropes

Mike Phillips — Thu, 16 Sep 2010 19:00:00 GMT

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users are changing the game for search. Has SEO seen its day?

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Affordable Market Research, Apple's Big News

Mike Phillips — Wed, 01 Sep 2010 20:15:00 GMT

Apple made some announcements today, some of which is addressed on this week's edition of Website Magazine Radio. Also, we talk with Lev Mazin, CEO of AskYourTargetMarket.com, a nice tool to conduct market research at an affordable price. Finally, we address our reader question of the week about how to get your organization noticed - for free.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Crowd-sourced Couponing, Reader Questions Answered

Mike Phillips — Wed, 25 Aug 2010 20:30:00 GMT

Crowd-sourced couponing is hot. Groupon.com ushered in the era but there are alternatives with new business models. We speak with the Founder of KnowtoriousDeals.com about their new website. Also, we answer a user question about sitemaps and another about the proliferation of WordPress and other CMS-style sites.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: October Issue Preview, Creating Memes

Mike Phillips — Mon, 16 Aug 2010 20:25:00 GMT

Get a sneak preview of Website Magazine's October, 2010, issue which covers YouTube marketing, e-commerce preparations for the holiday season, e-mail metrics and more. Also, we discuss creating Internet memes and offer up some tips about giving yourself the best chance of success with the next Internet sensation.

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If you would like to have your questions answered on Website Magazine Radio, please send email to editors@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Discussing PPC, and CPM vs. CPA

Mike Phillips — Fri, 06 Aug 2010 18:54:00 GMT

Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business profit. Also, we answer our listener question of the week, about the differences between CPM vs. CPA and which option is right for your website.

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If you would like to have your questions answered on Website Magazine Radio, please send email to editors@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Social Media for Business, Listener Questions Answered

Mike Phillips — Fri, 23 Jul 2010 20:58:00 GMT

Welcome back to another episode of Website Magazine Radio!

This week, we feature a discussion with Grouply CEO Mark Robins, who talks about social media for businesses. We also answer a very intriguing question from one of our listeners.

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Don't forget to subscribe to the podcast feed so you don't miss a single episode! As always, please send any comments, topic recommendations or questions to be answered on-air to to editors@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: Apple's Mea Culpa, Behavioral Targeting, Ad Planning

Mike Phillips — Fri, 16 Jul 2010 20:46:00 GMT

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast - including a discussion on behavioral targeting and ad planning. Also, we'll address the ongoing Apple iPhone 4 saga.

Don't forget to subscribe to the feed and please send any comments, suggestions for future episodes or questions you would like answered to editors@websitemagazine.com, with "WM Radio" in the subject field.

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