'Net Features : website optimizer

Content Experiments in Google Analytics

Pete Prestipino — Mon, 04 Jun 2012 18:00:00 GMT

Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals.

In essence, we’re using a lot more data now to make website-related decisions – and that’s a good thing.

In many respects, Google has taken the lead in fostering interest in conversion testing (and some would argue spearheaded innovation, as well) with its Google Website Optimizer (GWO) solution. An announcement late last week, however, indicated that its popular and widely used standalone testing solution would be retired, replaced with Content Experiments, which, in short, brings GWO’s testing capabilities into Google Analytics.

Much like GWO, Content Experiments provides marketers and developers with the ability to measure, test and optimize, but now for goals that are/were defined directly in Google Analytics.

By providing access to important features including optimized goal conversions, tagging and report segmentation, users (marketers, developers and “optimizers”) will be able to gather insights on which page designs, layouts and content are most effective by supporting the development of several versions of a page and ultimately displaying different versions to different visitors.

Google Website Optimizer Needs You

Pete Prestipino — Tue, 22 Jul 2008 13:03:00 GMT

Google is inviting the Web community to help it test its Website Optimizer offering. The test lasts 60 minutes and those participating will receive compensation in the form of a $100 Adwords credit.

Of course, you need to be 18 and sign Google's Usability Non-Disclosure Agreement, but we're sure you would be in jeopardy of telling the world what you saw behind the curtain - right? If you're interested, just fill out this Google Docs spreadsheet form to schedule a time.

Google Opens Website Optimizer To Web Public

Pete Prestipino — Fri, 18 Apr 2008 13:55:00 GMT

Google announced that its free Website Optimizer is now available to everyone.

A software tool for testing website designs, headlines and graphics for the highest results (A/B and multivariate testing), anyone with a Google account can sign up and access the tool. While Website Optimizer has been available for those with an Adwords account, this development is simply a standalone version. Website Optimizer works with all traffic and supports an unlimited number of experiments and now features an improved setup flow for multivariate experiments.