'Net Features : website speed

Yottaa Site Speed Optimizer Leaves Beta

Pete Prestipino — Tue, 11 Oct 2011 21:30:00 GMT

Slow websites cause a myriad of problems – albeit sometimes indirectly - including reduced search engine traffic (potentially) and time on site, to fewer page views and conversions. Most of us know that site speed is immensely important but few have the resources (time, technical or financial) to make the necessary improvements.

And right on cue – cloud-based Web performance solution provider Yottaa has left beta and announced general availability of their Site Speed Optimizer product. Using a global elastic multi-cloud network and its patent-pending cloud routing technology, Yottaa’s Site Speed Optimizer optimizes Web pages in real-time using hundreds of separate methods including paralellizing requests, reducing download sizes, optimizing images and more.

"Consumer and business users have ever-increasing expectations for site performance -- whether they're shopping, using an application or just browsing a site," said Coach Wei, CEO of Yottaa. "Make them wait too long and you'll lose them. Yottaa is bringing enterprise-class performance to the SMB market -- with rapid ROI that businesses of any size cannot afford to pass up."

Google Service to Increase Page Speeds by 60 Percent

Linc Wonham — Thu, 28 Jul 2011 16:00:00 GMT

A new hosted service from Google will analyze the performance of your website’s pages and rewrite the code to make them load faster for users.

Page Speed Service fetches content from your servers, rewrites your pages by applying Web performance best practices and serves them to end users via Google’s servers. To what extent your website’s performance can be improved depends on a variety of factors such as the content on your pages, browser, geographic location of access, bandwidth, etc.

Google predicts that most pages will see increases of between 25 and 60 percent. Page Speed Service is currently being offered for free to a limited set of website owners. Visit the site to learn more and to gain early access to the service by filling out an application.

Eventually, says Google, the service will be open to the public and competitively priced, and those details will be forthcoming.

Tracking.Net Is One to See at SES

Pete Prestipino — Mon, 10 Aug 2009 18:32:00 GMT

If you’re anything like me you visit hundreds of websites each day. And if you’re visiting that many (or even if you’re not) you’re well aware of how slowly many sites load. You might have even noticed this on your own site and wondered what’s causing the holdup.

The cause more often than not is numerous sets of advertising and tracking tags that make up the final rendered page – each of which can take a substantial amount of time for a visitor's browser to execute (load). For example, say you’re running banners from two ad servers, some third-party widgets, analytics code, etc.

Having too many of these tags ultimately can result in a degraded user experience and potentially lower organic and paid search rankings. Tracking.net this week will release NETcelerate, an integration platform for advertising and analytics tags that's designed to eliminate the burden of tag execution and increase a website’s speed. All ad and tracking tags are initiated in parallel, then the results are aggregated together and returned in a single object to the browser. It's set up so that the server acts as a tethered browser on behalf of the real browser.