'Net Features : webtrends

Get Analytics on the Go with Webtrends

Allison Howen — Tue, 21 Aug 2012 00:00:00 GMT

Need analytics on the go?

If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube.

The free iPad app provides current Webtrends customers with an innovative extension of the company's digital intelligence solutions. However, the iPad app can also be leveraged by all digital marketers, regardless of whether they are current Webtrends clients or not.

In fact, after downloading the app, all users can input their Facebook, Twitter and YouTube account credentials. The app provides users with an iPad-optimized view of relevant data from these properties, which is formatted for easy sharing within organizations.

"We developed the new Webtrends Today iPad app with the needs of our customers and modern digital marketers in mind," says Benjamin Diggles, director of digital marketing with Webtrends. "Our customers told us that they were looking for a better, more convenient tool for accessing key digital intelligence data and sharing it. Our iPad app is specifically designed and optimized to make important digital data beautiful, mobile, meaningful and, most of all, shareable, so that the insights it inspires can reach throughout organizations and make them more successful."

The Webtrends app allows digital marketers to measure the engagement of their Facebook communities and Pages with access to data such as the number of likes and conversations, as well as clear graphic visualizations of social impact across demographics and trending comments. Additionally, relevant Twitter influence data is also represented, including current Klout score, number of followers, retweets and total number of tweets sent.

Webtrends also integrates relevant YouTube data into the company's iPad app, including total number of views on each YouTube video that is tracked, as well as total channel views. Users also have the ability to sort YouTube videos by most recent or most viewed, and play any of their tracked videos within the app if desired.

It is also important to note that the iPad app for current Webtrends customers also accesses and integrates data from the Analytics 10 platform, which enables them to compare performance metrics and analytics across digital channels – including websites, mobile and social properties.

Better Facebook Data For Brands

Allison Howen — Mon, 03 Oct 2011 19:35:00 GMT

Web analytics provider Webtrends, has released Hoverstats, a free tool that will essentially add a new layer of data for brands to evaluate their Facebook performance.

The core feature of Hoverstats is its Post Strength Indicator (PSI), which is a metric that assigns a score to an individual Facebook Page post based on the total reach that is achieved through fan engagement.

The Webtrends PSI uses data from Facebook’s new Page Insights API to provide scores for a brand’s individual posts. This will give brands a simple way to evaluate fan engagement through specific posts.

Each post receives a number score from 1 to 100, based on indicators such as likes, shares, comments and reach. Scores are updated regularly, and past posts can also be rescored.

"With our new PSI score system, we're helping marketers, one post at a time, develop and publish Facebook wall content that fans truly engage with," says Alex Yoder, chief executive officer, Webtrends. "Overall, we see this as a way to help make the Facebook ecosystem a better place for both brands and users."

Currently, Hoverstats can be installed through a Google Browser plug-in by anyone who manages a Facebook Page. However, in the near-future, Hoverstats will be available on other browsers, including Internet Explorer and Firefox.

Webtrends Studies the Splinternet

Michael Garrity — Fri, 23 Sep 2011 07:00:00 GMT

A study conducted by Forrester Consulting, and commissioned by Webtrends, that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been having on both marketers and digital marketing strategies was released today.

Webtrends is considered one of the world's leaders in unified mobile, social and Web analytics and engagement and sanctioned the study, entitled "The Implications of the Splinternet and the Future of Web Analytics," in an effort to research the potential future of Web analysis and discover emerging trends in the digital marketing environment ahead of time.

The study was conducted in May of this year with 210 global senior-level digital marketers across various industries in both the United States and Europe.

What they found was that there are many marketers who seem to be having trouble with the fragmentation of technology standards and customer touch-points, and that this problem persists across most, or all, digital platforms and devices.

According to a Webtrends press release, the study produced three key conclusions:

- Disruption of the marketing landscape: The Splinternet, technology and channel fragmentation, leads to marketers trying to quickly adapt to a new multichannel environment and "racing to understand the Splinternet." In the study, 85 percent of the respondents said that they "Completely or Strongly Agree" that in order to best serve customers today, they have to improve their multichannel capabilities.

- Marketing strategies need rebooted: The foundations of the marketing strategies of many firms will need to be evaluated, and in some cases completely redone, in order to best establish "mutually beneficial relationships" with customers in an environment composed of new channels, technologies and high expectations from more sophisticated consumers. One question posed by the study asked what skills the respondents thought would be most important to their organization over the next five years in a post-fragmented climate. A total of 50 percent said that strategy was most important, followed by 28 percent who thought campaign planning was key.

- Multichannel success can be achieved by mastering multiple disciplines: A multidisciplinary approach will be the best way for firms to harness the opportunities that the Splinternet will present. Included in this are technology, organization, process and measurement, all of which are considered interrelated contributors to an effective campaign. Forrester found that 84 percent of respondents "Completely or Strongly Agree" that they would drive more sales and profit by establishing themselves as multichannel companies.

Webtrends Director of Product Marketing, Analytics Steve Earl says, "Clearly, as the results of this research demonstrate, future success in interactive marketing is inextricably linked to effective measurement across digital channels."

Starting on September 23, Webtrends will have a copy of the study available online here.

Webtrends Releases New Social Marketing Suite

Linc Wonham — Wed, 27 Jul 2011 14:19:00 GMT

Web analytics solutions provider Webtrends has announced a new version of its social offering that it hopes will change the rules of Facebook marketing with disruptive pricing, a free model and unequalled measurement.

Formerly Webtrends Apps, the new Webtrends Social expands beyond apps and campaign analytics to include page dashboards and wall management, coupled with tools to build, customize and get branded apps to market quickly with a drag-and-drop design. Social marketers can build, promote and manage their Facebook presence without having to write code or integrate disparate tools.

Another significant development is the new pricing model. Webtrends Social has an entry-level offering that makes the suite free for one Facebook page and one app. It also offers a mid-tier solution targeted to pages and brands with less than 100,000 fans at $250/month. There is also a higher-priced solution for the enterprise market with more than 100,000 fans.

Highlighted features of the new release include the following:

• Do It Yourself Campaigns: Webtrends Social's app builder doesn't require code to customize. Relying instead on UI controls similar to those used in Photoshop and PowerPoint, it allows social marketers to create custom layouts and designs. The suite was designed with tracking built-in, which means setting up campaign tracking requires only a few clicks to configure.

• Analytics: Webtrends Social offers analytics from all of Facebook's data sources including Graph API, Insights API and the exclusive Ad API. Webtrends also brings its industry-leading analytics capabilities to measure the areas Facebook doesn't: Apps and Campaigns.

• Wall Management: Webtrends Social simplifies the task of moderating wall posts using keyword filters to automatically delete posts or to send alerts for review. Social also allows users to publish to their own wall in real-time or schedule posts for the future.

Webtrends Social is available now and free Starter accounts can be created online.

WebTrends Makes Data The Interface

Pete Prestipino — Tue, 04 Aug 2009 14:25:00 GMT

Customer intelligence company Webtrends introduced Webtrends Analytics 9 today. The company is calling this version the most significant advance in user experience and data integration in its 15-year history. How you ask? They’ve made “data the interface.”

The new version of Webtrends Analytics (9) is comprised of some pretty impressive features, most notably in its interface which is simply a complete rethinking of data exploration and visualization. For example, RSS overlays enable users to determine how marketing investments influence their website by visually overlaying data from any RSS feed on top of trending web metrics. Pretty cool, right? It gets better.

Another interesting feature of this version of WebTrends is its Story View. The feature enables users to automatically convert data and metrics into “non-technical narratives” that offer written context that graphs and charts can’t. The text can be downloaded and shared as PowerPoint, Word, and other formats.

“Webtrends has created an entirely new user experience that makes it remarkably easy for us to quickly retrieve and provide key decision makers with necessary web analytics data. This sleek new design will provide better top-line perspective while allowing us to think about and leverage this data more effectively,” said Kate Johnson, Digital Relationship Marketing Manager, Kimberly-Clark. “Many analytic providers are lacking in this need so we’re very excited to see the direction Webtrends is going with this powerful new visual interface.”

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