'Net Features : white label

Exploring White Label SEO Solutions

Michael Garrity — Tue, 19 Feb 2013 21:00:00 GMT

A business typically uses a white label software solution to offer its customers a service (or services) it may not have the internal resources to provide on its own. These solutions allow the company to provide additional functionality or resources while using its own unique branding, rather than the name and logo of the company that developed the software.

For Internet marketers and SEO professionals, using white label software can free them up to shift their focus toward other important business aspects. In other words, this software does the vast majority of the SEO work. Thus, these solutions level the playing field for marketers, because despite how much experience they may or may not have with professional search engine optimization, they'll be able to find a solution that will fit their needs. And since this software is white label, it ensures that the results appear, to the marketer's clients, to be coming from an in-house team.

So, if you’re in the market for while label SEO software, check out the following round-up of some of the best solutions available today.

Raven Tools
Technically, Raven Tools is a “marketing platform” that offers a variety of white label SEO tools. These include SEO management, research and keyword targeting, competitor analysis and the ability to research, organize and monitor link-building efforts with ease.

6Qube
The private label SEO software from 6Qube was designed specifically for companies using platforms like WordPress, Drupal, Joomla or manual development to offer their marketing services. It comes with source code-level white labeling capabilities, call tracking and recording, lead tracking and management and detailed analytics reporting.

SheerSEO
SEO pros can use SheerSEO to track their rankings on Google, Yahoo and Bing, track the Google PageRank of multiple pages over time, estimate potential traffic, use Google Analytics, check keyword density on select Web pages, submit sites to multiple Web directories and much more. The solution will even gather a list of a site’s main referring links, including page URL, page rank and link text.

WebCEO
WebCEO's white label SEO software comes with a full suite of SEO tools, including a rank checker, backlink checker, website auditor and an online keyword tool, in addition to a number of DIY features for keyword research, SEO and link building.

My SEO Tool
There’s no confusion in the name of this 100 percent white label SEO client management platform, which comes complete with SEO ranking, Google Analytics integration, social media tools and AdWords API integration. It also offers the ability to work with 10 to an unlimited number of websites (based on the package you select), 500-5000 keywords and 10,000-300,000 monitored backlinks.

BrightLocal
BrightLocal enables its white label partners to create a profile, add their logos, colors and unique text to their SEO solution, and customize all of their SEO reports. This means they can take advantage of BrightLocal’s suite of local SEO tools that help companies audit and track their search engine ranking performance, utilize the Google+ Local Wizard tool and stay tuned into the needs and concerns of their clients’ customers with the ReviewBiz feature.

Agency Platform
Professional marketers can take advantage of Agency Platform’s white label SEO solutions, which include SEO, SEO reseller, local SEO and PPC services, which offer a user dashboard, SEO KPI reports, SEO and PPC audits, reputation monitoring, social media management, weekly SEO alerts and the ability to manage unlimited accounts.

Expand Your Brand with White Label Solutions

Allison Howen — Fri, 31 Aug 2012 19:00:00 GMT

There are a lot of great new technologies being developed for the Web everyday, and much of it can be used to benefit businesses of all shapes and sizes.

Even if you run an enterprise-level organization, however, you may not have the resources necessary to develop your own unique technology, so most of us end up using robust solutions from third-party companies that specialize in those specific fields. And while this is the ideal method for the vast majority of Web companies, it does sometimes create a branding problem and many of these solutions can cause an inconsistent experience for customers. Brands can combat this problem by leveraging white label solutions – which just so happen to be the only type of white that is still okay to wear after Labor Day.

These white label solutions (occasionally referred to as “private label”) allow companies to utilize their own unique branding to offer a service without having to invest in the creation of the technology or infrastructure. This enables you to build up your own brand, sell products or services directly from your website and simplify your customers’ conversion path.

The best part is, there are white label solutions for pretty much everything! So if you’re interested in adding daily deals to your site, creating your own YouTube-like video platform, building mobile apps or even creating a private social network for your company, there’s a service for that. Check out five of the best white label platforms available below.

App Building

Do you love apps enough to launch your own app building service? If your answer is yes, then check out iBuildApp’s white label Reseller Program, which allows clients to use the company's technology to provide their customers with a mobile app building service. The software comes with promotional and marketing tools, and allows resellers to set their own prices and add a set up fee. By offering app building services to clients, businesses can generate a recurring revenue stream and maintain close relationships, who can use the service to create apps for iOS and Android devices.

Daily Deals

After the initial industry boom a couple of years ago, the daily deal sector seems to have tapered off a bit. However, one thing is for certain – saving money will always be in style. This is why some publishers have found success in creating their own branded daily deal sites through white label software programs, such as PoweredByTippr. This software is ideal for Web workers who already have an audience and merchant relationships in place. It enables users to start their own group buying site, which brings new customers to local merchants, local deals to consumers and traffic and revenue to publishers.

Social Networks

The Internet gets more social everyday, so why not add a branded social community to your website? A few weeks ago, Salesforce launched the pilot of Salesforce Communities, which enables businesses to create a customized and private social community where they can connect with customers and partners. This platform combines social networking features like profiles, real-time feeds, trending topics, recommendations and influence measurement with business information and processes from the Salesforce platform. While general availability isn’t available until 2013, those who are interested in participating in the Salesforce Communities pilot can register here. However, if you can’t wait that long to add a social community to your site, you can check out some other social website creation platforms, like Ning or SocialGo.

Video Services

If you’re looking to deliver professional quality videos to your audience on every conceivable type of screen, look no further than Brightcove’s Video Cloud platform. It comes with a number of easy-to-use tools and various features, including uploading and encoding, customizable video players, secure delivery, HTML5 video, social media integration, advertising and monetization capabilities, analytics and much more. Moreover, publishers can totally customize their channel within the Brightcove Console, where they can update details like its name, logo and description.

Gamification

Web businesses have been learning how to play with their consumers by using gamification services. Big Door is one of the ‘Net’s best gamification services, allowing publishers to add game mechanics to the Web interactions on their site by enabling points, badges, levels, leader boards, virtual currency and virtual goods to increase visitor engagement. Built on top of a white label engine, the Big Door platform helps users create a customized rewards program that offers both virtual and tangible rewards to increase customer loyalty.

Take Control of Mobile Marketing

Michael Garrity — Tue, 08 May 2012 01:49:00 GMT

Cloud-based mobile marketing platform Sitomic wants to help its partner agencies get more out of their mobile marketing efforts with two new solutions.

The first is a white label program that lets partners offer services under their own company name, as Sitomic will give them each a custom-branded platform, microsite and client CMS hosted under their own domain name. This will put their partners in greater control over their own mobile marketing presence, expanding their company’s reach and strengthening client loyalty at the same time.

It should be noted that the white label partners will be responsible for their own marketing efforts, as well as their client support.

Also available is a new value add reseller (VAR) program to help partners create multiple client projects in a single Sitomic account. VAR partners will be able to set up their own monthly payment agreements with clients, and will pay a much lower monthly project fee for bulk sales. The program, ideal for firms that print QR codes, utilize SMS marketing or run mobile ads, will open up new revenue opportunities and service offerings to clients.

The Sitomic mobile marketing platform offers all partners a variety of simple tools to help them extend the reach of mobile campaigns with social sharing incentives, capture email leads, generate unlimited shorted URLS and QR codes to track visitors and, of course, quickly create professional mobile landing pages for QR codes, SMS, mobile email and mobile ad campaigns.

Userlytics Research Platform Available in White Label Version

Linc Wonham — Mon, 31 Oct 2011 16:35:00 GMT

Userlytics, an online, video-in-video marketing and advertising research service for qualitative testing, has announced the launch of a white-label version of its platform. The new offering will allow data-driven enterprises to integrate Userlytics’ proprietary testing and analysis solution into their existing research tools or to offer it as a standalone, private-label product.

Currently utilized by customer insight managers, brand managers, agencies, researchers and software developers, Userlytics allows organizations to test their campaigns, applications and other online and offline properties with relevant audiences around the world, receiving full audio/video feedback via participants’ combined webcams and desktop screen recordings. With the white-label option, organizations can bring the functionality of the Userlytics solution in-house, enabling them to recruit testers, manage and run tests, analyze results and share findings with colleagues from a single, easy-to-use dashboard.

Firms have the flexibility to run the white-label solution completely in house or to outsource some capabilities such as participant recruitment and QA testing of video results to Userlytics.

“Market research practitioners have long been hindered in their ability to rapidly collect qualitative data from specific demographic samples by the expense and time required to design and run in-person focus groups or usability labs,” says Alejandro Rivas-Micoud, CEO of Userlytics. “By combining our unique video-in-video compositing platform with the targeting capabilities of digital marketing, we have brought the benefits of a qualitative research lab online, enabling organizations to design, run and analyze tests in a matter of days rather than weeks or months.”

A Web-based presentation of capabilities, including example clips of specific use cases, is available.

TIPPR Expands Affiliate Network

Michael Garrity — Fri, 23 Sep 2011 09:00:00 GMT

The white-label daily deal platform creator TIPPR has recently announced an expansion of the TIPPR Affiliate Network, which attempts to drive incremental sales for publishers who use their platform.

The company's affiliate network helps to increase the exposure levels of merchant daily deals beyond their existing publisher audiences; the network includes about 1000 different websites in the United States, inlcuding blogs, deal aggregators and social media sites.

Their platform is currently the only white-label daily deal technology that is able to provide publishers with amplified exposure for their offers, free opportunities for customer acqusition, technology innovation, deal sourcing and distribution.

TIPPR's Affilite Network is in place to act as a "megaphone" for their users by broadcasting offers through websites and apps to over 100 million unique visitors every month, allowing publishers to earn up to 15 percent or more in incremental revenue. The combination of TIPPR's white-label platform and affiliate network means advertisers have the ability to reach targeted new customers and turn them into loyal subscribers at a reduced cost, which provides an advantage over more expensive direct branding initiatives.

According to a press release by the company, "The value of white-label platforms is bypassing that of the branded, deals only sites, due to the extended offer reach and unique connections with loyal audiences."

Among the many publishers currently using the TIPPR platform and leveraging their Affiliate Network are companies such as Belo Corp, FOX and Univision.

Trumpia Upgrades White Label Reseller Program

Michael Garrity — Thu, 15 Sep 2011 11:00:00 GMT

Multi-Channel Marketing and Messaging solutions provider Trumpia has announced the enhancement of its White Label SMS Marketing Reseller program that now features a comprehensive set of reseller support services.

The purpose of Trumpia's Reseller program is to give marketers the ability to leverage their own branding by easily establishing and running their own multi-channel marketing business. The All-In-One platform offers a number of features, including five messaging systems like SMS and MMS text, email, IM, voice broadcast and social media messaging.

Now the updated, complete package also includes website design services, software training sessions, live seven-day phone support and online resources like videos, webinars and guides.

Resllers are also granted access to a comprehensive administrative dashboard that provides users with reporting and analytics tools.

Trumpia's single, unified, web-based system allows resellers to create campaigns that utilize a variety of marketing tools, including mobile coupons, SMS marketing, QR codes, mobile keywords, e-cards, surveys, voting, polls, email marketing and social status updates. All of that plus the ability to offer text reminders to small businesses that rely on scheduled meetings with customers to do away with fears of missed appointments.

PoweredByTippr Launches Marketplace

Pete Prestipino — Tue, 22 Mar 2011 02:30:00 GMT

White-label group buying platform PoweredByTippr™ today announced the launch of the PoweredByTippr (PBT) Marketplace, an online market for merchants, sales agents and publishers to exchange daily deal offers.

Users of the PBT Marketplace can post available deals, search for deals, negotiate pricing, reserve inventory, purchase vouchers, report deal issues, and process payments all from one location; providing a streamlined approach to daily deal offer exchange.

“Publishers know that optimizing the right deal mix for their audience is a key ingredient for success, and we have been helping PoweredByTippr Publishers manually with this task for a long time,” said Tippr CEO, Martin Tobias. “Now we have created an online marketplace with our patent pending, industry leading targeting technology, DealRank, for sales agents and publishers to exchange offers and simplify all of the complex logistics. This allows them to focus on what they do best – aggregating a passionate audience and providing context around the most relevant deals.”

The PBT Marketplace relies on some interesting technology including Dynamic Offer pricing, DealRank scoring, and Open Deal Format (ODF) compatibility. Deals in the Marketplace have a “buy it now” price in addition to a "bid/ask" process to allow for Dynamic Offer pricing between buyer and seller.

PoweredByTippr's DealRank™ however might be the most interesting aspect of the platform. The technology uses a predictive algorithm that optimize which deal a publisher should run against their particular audience at a specific time, in order to maximize relevancy, for the benefit of higher rates and margin.

White-labeling B2B Software for Profit

Pete Prestipino — Fri, 05 Nov 2010 19:41:00 GMT

These B2B Solutions Aid Clients and Add Revenue

Why reinvent the wheel? Some of the most brilliant minds on earth are developing products for our technology-driven society, but they don’t always have the reach — or savvy — to effectively distribute their software. That’s where you come in.

Partnering with technology and advertising vendors by private-labeling their products and solutions with your own brand — also known as white-labeling — can provide an entirely new and viable revenue stream that you may not be able to achieve with the resources afforded to you today. To get the most out of such an arrangement, here’s what you should look for in a white-label solution.

Ideally, you won’t be starting cold. By that I mean that you will already have an understanding of your clients’ needs (or your own needs, as you will see with some of the software solutions) and the market demand. For example, if you are a Web designer, would reselling an email marketing service benefit your clientele? Or, if you own, operate or manage a search engine optimization firm, would your existing client base benefit from some local marketing support?

When selecting a vendor’s software solution to white label, the only requirements are that you 1) trust that company, and 2) consider their products/services worthy of your brand — not the other way around. You will certainly have to answer questions about support, service level agreements (SLA) and revenue, but if you are confident that you can resell another company’s software or services — and that your existing client base needs them — then you are on the right track.

The following are just a few of the many white-label services you might encounter on the Web:

- groupSPARK enables its partners the ability to offer a hosted Microsoft Exchange service designed for small and mid-sized business customers. Instead of spending a few hundred thousand dollars to implement Exchange, and a near equal amount to maintain it, resellers can subscribe to groupSPARK’s service and sell under their own name and brand (the program includes RPC/HTTPS URL, control panels and answer centers). The opportunity yields average revenue of $20-25 per use. A solution like groupSPARK is ideal for agencies and technology firms looking to add an essential layer to their existing services.

- CakeMail is an ideal white-label solution for those with more of a marketing mindset than IT savvy. Agencies (or individuals) can offer a full platform for e-mail marketing services and let CakeMail manage the many technical requirements such as delivery, ISP relations, reputation monitoring, etc. The administration console makes the process of managing your customized platform quite simple; with real-time activity dashboards, support for an unlimited number of clients, control of creative elements like templates and easy generation of perclient reports for billing. The client experience is equally hassle-free, providing the ability to create new campaigns, upload contact lists and access detailed performance reports. Those white-labeling the CakeMail service can also benefit from its Add-on Marketplace, which allows for adding deeper functionality and greater profits by connecting services such as Litmus (testing), SalesForce or HighRise (CRM), and Google Analytics, to name but a few.

- Exalead may not be your typical white-label offering, but it has all the traits. Should you be interested in adding powerful search functionality to your site or application (or being the search engine itself), look no further than Exalead’s CloudView Platform. Exalead offers one of the most robust search offerings in the industry, and a viable opportunity to profit through advertising revenue on top of the organic results that the platform returns. Exalead’s index runs deep — the company claims it is the fourth largest index outside of Google, Yahoo! and Microsoft. With features like video and audio search (as well as video and audio transcript searching), mobile and social search, and advanced text indexing and query processing — not to mention the many usability and accessibility features — Exalead is one to watch for those interested in whitelabeling their way to success.

- City Grid Media controls local Web destinations such as CitySearch.com, InsiderPages.com and UrbanSpoon, providing one of many white-labeling opportunities outside of e-mail and search. The company recently debuted a private-label reseller program for those locally positioned and looking to profit from the company’s suite of advertising products. The program gives sellers a content-centric offering — CitySearch’s business profile page template, which can be appended with rich video, maps, reviews and other amenities — to sell to local merchants and then be distributed across CityGrid’s publisher network of Web and mobile sites. Resellers receive a branded merchant dashboard and reporting interface, private label tools for campaign enrollment, ad copy creation, marketing collateral and general account management.

- Avactis provides e-commerce professionals with a whitelabel shopping cart that can be customized to fit your own needs. Out of the box, Avactis offers a competitive solution for Internet retailers by providing all of the features that define today’s modern shopping carts, including customer accounts, robust product management capabilities, order management functionality, strong data security, multiple payments options and locations. Pricing for the privilege of white labeling Avactis runs $299.00 for one domain, up to just over $2,000 for 10 domains.

- RavenTools is an Internet marketing toolset that offers an excellent way to stay ahead of the SEO competition through white labeling. RavenTools provides tools (link building, keyword research, competitor tracking, technical analysis), social monitoring, custom reporting and analytic insights, and integrates with companies from SEMRush and SocialMention to Facebook and Google. White labeling is available for pro level, agency level and enterprise level for RavenTools clients, from $99 per month to $1,499 per month.

- BuySellAds.com’s private-label program is another option for resellers who are infatuated with the world of online advertising. BSA is a service that enables advertisers and website publishers to buy and sell advertising directly. The service has generated significant buzz over the two years it has been available, and its private-label offering promises to position the company and its technology deeper into the market. Resellers of BSA receive the same platform including account management, customer support and billing. Features like its asynchronous code, realtime analytics, selling ads in desktop apps and A/B testing are what make the service competitive for private-label resellers. The cost of $10,000 plus monthly licensing fees — a percentage of the network’s gross ad sales — is what it takes to get started.

White-labeling presents the Web’s ultimate win-win scenario by helping to solve your clients’ problems while offering solutions providers new channels of distribution and additional revenue streams. By providing the right solutions that your clients want and need, everyone benefits.

Vertster Releases Multivariate Testing Solution For Agencies

Pete Prestipino — Wed, 12 Aug 2009 15:04:00 GMT

Conversion testing and optimization software provider Vertster released a new white-label partnership model and they are on the lookout for interactive advertising and search engine optimziation agencies.

The Vertster Optimization Suite enables agencies to offer multivariate testing services to gauge the effectiness of messages, images, page structure, pricing, and other factors on online conversion rates.

"Vertster allows us to take the guess work out of landing page design and apply the scientific method to conversion testing. For one client, we have increased lead conversion by over 600%. We recommend them to anyone who wants to dramatically boost ROI from online campaigns.", states Chris Sietsema, Associate Director of Online Marketing of Mighty Interactive.

Users of the white-label platform will be able to customize the backend, adding custom CSS rules to alter design (e.g., color, icons, etc.).

White-Label Jivox Video Ad Platform

Pete Prestipino — Tue, 05 May 2009 14:45:00 GMT

Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform.

The Jivox Publisher Portal enables publishers' sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console. Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory and to report back to their advertisers.

"We built our new publisher portal so that our white-label publisher partners have a live status of all their advertisers' campaigns and can manage them the way they currently do business," said Diaz Nesamoney, founder and CEO of Jivox. "From pricing and payments to trafficking and reporting, the new Jivox Publisher Portal puts our partners in complete control."

Colorado media publisher Lehman Communications (http://www.lehmanfyi.com/) is the first to adopt the new online video advertising tool. "Jivox has helped us expand our offerings to new and existing customers. The ability to offer video and slide show web ads with audio has been well received by sales reps and advertisers alike. Jivox is extremely customer focused. Our questions are answered immediately and our learning curve was relatively short, due to their attention to our feedback and fast response time," said Terry Emler, ad director at Lehman Communications.