'Net Features : wm-advertising. adCenter

Adwords Shared Budget Aids Account Performance

Pete Prestipino — Tue, 18 Sep 2012 17:54:00 GMT

Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account.

The feature is actually quite innovative. Say for example that an advertiser runs three campaigns – one for desktop, mobile and another for remarketing. Prior to the release of the shared budgets feature, advertisers needed to decide how/where their budget would be spent and hope that their allotted spend would be used up.

When the budget was not maxed out, advertisers risked negatively impacting their overall account performance – lowering the quality score and potentially being forced to raise their bids over time.

With the new Shared Budgets feature however, even if one of the account campaigns sees fewer impressions for the day, advertisers are able to automatically shift their marketing dollars to other campaigns (mobile or remarketing for example) without having to monitor and modify campaign budgets throughout the day.

URL by Match Type in adCenter & Yahoo!

Pete Prestipino — Wed, 15 Aug 2012 16:30:00 GMT

Advertisers running search campaigns on Bing and Yahoo have a new feature at their disposal - custom URLs by Match Type.

The capability provides advertisers with greater control and visiblity into match type performance, enabling advertisers to include a unique destination URL for each keyword match type within the same ad group.

Before the introduction of URL by Match Type, a keyword could represent any and all of the match types for a given keyword in the same ad group. For the keyword "car" for example, advertiser might pay $3.00 for an exact bid, $1.50 for a phrase bid, and $2.00 for a broad bid - and have to use the same URL for all. But now, advertisers are able to manage each destination URL by the match type independently. In short, all keyword and match types combinations are unique.

The improvement provides a better user experience when advertisers are working on both adCenter and GoogleAdwords as it eliminates the need for workarounds and familiates more complet and acurrate campaign data imports.