Retailer Caters to Teen Audience With Relevant Mobile Offerings

Amberly Dressler — Mon, 18 Mar 2013 14:30:00 GMT

Aeropostale customers are tech savvy and want to engage with their favorite brands on their smartphones, or in-store with tablet kiosks.

Understanding what its fashion-forward teen audience wants, Aeropostale released a new mobile app that will provide a better and more engaging customer experience across channels. Aeropostale incorporated into the new mobile app, powered by mobile and multi-channel technology platform Usablenet, more ways to engage with the brand: including access to branded video content, the opportunity to scan products in-store to receive enhanced product descriptions and customer reviews and a mobile-style guide (pictured) that enables shoppers to build their own outfits right on their smartphones.

In addition, Aeropostale also expanded its in-store iPad kiosk offering to a number of stores nationwide later this year.

Aeropostale commitment to mobile technology to engage the customer has paid divendends. The following data demonstrates the success Aeropostale has achieved on the channel since partnering with Usablenet:

- Mobile Web traffic represents roughly 36 percent of overall Web traffic to Aeropostale.com, up from less than 10 percent two years ago

- Mobile Web traffic to Aeropostale.com has grown by a total of 167 percent over the last year

- Mobile revenues have grown from 2 percent of the business when Aeropostale launched mobile commerce in June 2010 to over 13 percent today

On-the-Go Businesses Get Payments App

Amberly Dressler — Fri, 16 Nov 2012 17:15:00 GMT

From designers, to consultants, to IT professionals and beyond, there are plenty of businesses that operate outside of traditional retail storefronts or digital presences. In fact, the U.S. Census says that 17 million small businesses fit this profile.

Thus, there are 17 million reasons to create an app that accepts credit card payments from an iPhone. Flint Mobile, Inc. announced today that its iPhone payments app, Flint Mobile Pay, is now generally available nationwide on the App Store.

Flint built an app specifically built to this audience and is designed to provide three core advantages:

1) Easy credit and debit card processing by scanning the card number instead of needing a card reader accessory

2) Integrated social marketing

3) Customizable business tools to increase customer engagement

Founded in 2011, Flint has spent the last 18 months building its platform. The company states that it has integrated with top-tier financial services and infrastructure companies to offer a reliable, secure and scalable product.

“Flint’s mission is to empower everyday small business users who are out and about and who are underserved by other solutions,” said Greg Goldfarb, co-founder and CEO of Flint Mobile. “We’ve worked very closely with our beta users to develop a compelling app and are excited to make it available to a broader audience.”

The app is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5 and iOS 5.0 or above. Other highlights of the app include online reporting (for viewing and managing transactions, customer contact info, etc.), low fees (1.95 percent plus $0.20 per transaction for debit cards and 2.95 percent plus $0.20 per transaction for credit cards) and more.

'Net Features : wm-mobile Flint Mobile Pay

Retailer Caters to Teen Audience With Relevant Mobile Offerings

On-the-Go Businesses Get Payments App