'Net Features : yottaa

Performance In Focus for Miva Merchants

Pete Prestipino — Mon, 03 Dec 2012 20:45:00 GMT

Cloud performance and security provider Yottaa announced a partnership with ecommerce platform Miva Merchant last week. If the customer experience matters, and you know it does (particuarly around the holidays), exploring solutions to optimize each and every interaction becomes of paramount importance.

As Web retailers increasingly demand faster, more reliable and more scalable performance for their 'Net visitors, the benefits of Web optimization solutions begin to emerge. Two Miva Merchant clients (IntheHoleGolf.com and WalleyeDirect.com) in particular can vouch for the importance of investing in performance optimziation solutions. Since deploying Yottaa Site Optimizer, both companies have seen a decrease in page download times, even during high traffic spikes.

"We are always looking for new ways to help our online merchants not only offer the best customer service, but help them be more profitable," said Philip Hansen, operations manager at Miva Merchant.

"Web performance directly impacts customer service and a business' bottom line. Yottaa helps deliver the speed, scalability and security our eCommerce customers depend on to conduct a successful online business."

Optimizing Web Speed, Scale and Security

Pete Prestipino — Tue, 18 Sep 2012 00:30:00 GMT

Web performance monitoring and acceleration service provider Yottaa released the latest version of its cloud-based product today which combines its optimization service with its site monitor service for a powerful all-in-one offering worthy of a look – particularly at a starting price of $49 US per month.

Yottaa Optimizer 2.0
What has made Yottaa an emerging player in the performance optimization space is its focus on providing its users both an automatic and a manual means to achieve a better performing, more scalable, reliable and secure site thanks to its QuickTune technology. Yottaa users are able to immediately deploy a safe, automatic set of optimizations and then use QuickTune to customize each optimization.

Yottaa Site Monitor 2.0
Application performance for years has been the exclusive dominion of high-end engineering teams, but Yottaa helps to democratize the process. The service provides insights into site health by monitoring availability and performance with real-time detection and alerts, real browser monitoring and interactive data analysis and visualization to diagnose problems.

"Our new release enables any company to deliver a great online experience to consumers everywhere, on any device, on any platform," said Coach Wei, CEO, Yottaa. "Up until now, only Internet superpowers like Google and Facebook have had the resources to build and manage world-class performance, reliability and security for their web sites. This changes with Yottaa 2.0 -- now any business can have reliable speed, Google-level scale, and protection from annoying bots and hackers."

Achieve Mobile Success with Yottaa

Allison Howen — Wed, 16 May 2012 22:00:00 GMT

The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which means that it is now more imperative than ever to create and maintain a mobile-optimized website.

One option for Web workers looking to get into the mobile game is the Mobile Acceleration solution that was recently launched from website optimization provider Yottaa. The solution enables companies to deliver a user experience that focuses on fast mobile access. It’s designed to help companies prepare their sites for the growing segment of visitors that come from hand-held devices, which is especially important because of the increasing number of on-the-go consumers.

The Yottaa Solution for Mobile Acceleration combines front-end optimization with a global content delivery network in order to provide users with better mobile website performance. The solution helps reduce the number of website requests, reduces payload and optimizes client-side processing. Additionally, according to the company, Yotta-powered mobile sites on average are between 2 to 10 times faster, require between 30 to 80 percent fewer round trips and 40 to 90 percent less bandwidth.

Mobile social gaming platform MocoSpace has already implemented the solution into their business plan so that they can provide a better user experience for the website’s mobile apps and HTML5 games. And according to MocoSpace co-founder Jamie Hall, the solution has not only improved user experience, but also increased conversions on the website.

"Experience matters. At MocoSpace, we are proud of the fast, reliable and seamless user experience we deliver to our user community," says Hall. "Implementing the Yottaa Solution for Mobile Acceleration has allowed us to dramatically cut down the number of round trips, reduce payload and leverage client side processing, resulting in improved user experience and business metrics such as engagements and conversions."

Yottaa Now Offering a Fast, Cost-efficient CDN Solution

Michael Garrity — Tue, 14 Feb 2012 16:35:00 GMT

Web performance optimization company Yottaa has recently rolled out a new content delivery network (CDN) offering, and the service is currently priced well below other popular CDNs on the market.

Yottaa is known for its Site Speed Optimizer solution, so it makes sense that the company also boasts that its CDN provides industry-leading dynamic site acceleration (DSA). It's actually through integration with the Site Speed Optimizer that the company's CDN is able to ensure significantly faster load times for users, while giving businesses (from small to enterpise-level) accelerated delivery and execution of data content.

Of course, the whole purpose of CDNs is to accelerate the delivery and execution of content in the first place; Yottaa wanted to improve upon the system, however, and optimize the whole process for users and businesses alike. By integrating its existing speed optimization technology into its hybrid cloud network (encompassing 20 data centers around the world), Yotta is able to not only speed up the content delivery processes but also static and dynamic caching and continuous learning.

In the end, this combination of technologies drastically improves content execution, which is an increasingly large percentage of most modern websites' load times. For information about the pricing and availability of the Yottaa CDN, visit the company's website here.

Yottaa Site Speed Optimizer Leaves Beta

Pete Prestipino — Tue, 11 Oct 2011 21:30:00 GMT

Slow websites cause a myriad of problems – albeit sometimes indirectly - including reduced search engine traffic (potentially) and time on site, to fewer page views and conversions. Most of us know that site speed is immensely important but few have the resources (time, technical or financial) to make the necessary improvements.

And right on cue – cloud-based Web performance solution provider Yottaa has left beta and announced general availability of their Site Speed Optimizer product. Using a global elastic multi-cloud network and its patent-pending cloud routing technology, Yottaa’s Site Speed Optimizer optimizes Web pages in real-time using hundreds of separate methods including paralellizing requests, reducing download sizes, optimizing images and more.

"Consumer and business users have ever-increasing expectations for site performance -- whether they're shopping, using an application or just browsing a site," said Coach Wei, CEO of Yottaa. "Make them wait too long and you'll lose them. Yottaa is bringing enterprise-class performance to the SMB market -- with rapid ROI that businesses of any size cannot afford to pass up."

Cloud-Based Web Performance Testing with Yottaa

Pete Prestipino — Wed, 27 Apr 2011 14:08:00 GMT

In lieu of the Amazon Web Services (AWS) downtime over the past several days, optimizing websites for high performance in the cloud may seem a bit too risky for many Internet businesses.

Yottaa however believes differently, today launching a new Web performance optimization service which aims to help improve website speed and development through a variety of techniques including domain sharding, CSS spriting, and CDN balancing.

"Web-based businesses understand that visitors to their sites have a 'need for speed,' but many are held back by the complexity and expense of manual optimization," said Coach Wei, Yottaa's CEO and co-founder. "Yottaa Optimizer empowers businesses of all sizes with a simple but powerful solution that instantly accelerates website performance, and unlocks business value for Web teams."

Yotta's web monitoring solution (which WM covered back in August 2010 here) identifies performance issues resulting from third-party widgets, DNS errors, and latency. Yottaa's cloud based Web optimzer will impliment the suggestions identified.

Yotta: The New Guy in Web Performance Analysis

Pete Prestipino — Mon, 30 Aug 2010 18:41:00 GMT

Improve the user experience and you improve revenue, right? It only makes sense then that we're starting to see more companies enter a previously shallow pool of performance monitoring services on the market.

The latest is Yottaa which today unveiled a suite of free Web performance analytics tools in public beta (the company also announced the close of a $4 million round of venture funding from General Catalyst Partners, Stata Venture Partners and CambridgeWest Ventures).

What makes Yottaa unique is that it offers open access and an easy to use service to monitor Web site performance; identify problems such as third-party widgets, network latency or errors with DNS; and track the relationship between performance and business metrics.

“The growing importance of web performance is well documented, from the fact that Google now incorporates page load time into search engine rankings, to Mozilla’s ability to increase Firefox downloads by 15 percent, simply by decreasing load time by 2 seconds,” said Coach Wei, Yottaa’s founder and CEO.

Yottaa’s first product, Yottaa Insight, is available in beta now and allows users to monitor, analyze and improve site performance -- for free.

As site performance becomes an increasingly important factor to boost conversion rates, influence search engine rankings and increase overall user engagement, it's time to start thinking about the ramifications of a slow-loading website.