'Net Features : youtube ads

YouTube Now Offering Mobile Ads

Michael Garrity — Thu, 23 Aug 2012 18:30:00 GMT

A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday.

In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes from mobile devices, a number that has tripled since 2011. However, content creators have never been able to make any money off of that traffic, which can quickly add up to mean huge missed revenue opportunities.

Today, the site announced (via Twitter, believe it or not) that it was finally going to start offering ads in videos that are viewed from mobile devices. Advertisements will be viewed as TrueView ads, which means that viewers can skip them after five seconds; these ad types are very successful on YouTube’s main website.

This move indicates that YouTube has been able to fix problems with its mobile API, and it now presents the opportunity for content creators to considerably increase the revenue they can receive from their videos.

Best of 2011 - Viral Video Ads

Allison Howen — Sat, 31 Dec 2011 23:00:00 GMT

There are quite a few online technologies and techniques that gained momentum in 2011, such as mobile optimization, cloud computing and Web video marketing. Many of them we can expect to see traveling at full-speed in 2012.

For example, according to the second annual Video State of the Industry survey from Adap.tv and Digiday, brand advertisers who bought online video ads in 2011 are expected to increase their 2012 budgets by 47 percent, while 84 percent of brands that didn’t purchase video ads in 2011 are expected to include digital video in their campaigns by early 2012.

For marketers who are planning to introduce or increase online video strategies in 2012, the ultimate goal is to go viral. This can be accomplished through various methods and with different types of video content, such as informative, funny or even slightly shocking. However, it is important not to lose one's focus - which is promoting your brand - when creating such a video.

To help spark an idea for your brand's next online video, let’s take a look at the most watched YouTube ads from 2011:

The Force: Volkswagen Commercial

More than 45 million views

The T-Mobile Royal Wedding

More than 25 million views

Chrysler Eminem Super Bowl Commercial – Imported From Detroit

More than 13 million views

DC Shoes - Ken Block’s Gymkhana Four; The Hollywood Megamercial

More than 13 million views

Jennifer Aniston goes viral for Smartwater

More than 10 million views

Team Hot Wheels – The Yellow Driver’s World Record Jump

More than 8 million views

Old Spice – Scent Vacation

More than 7 million views

Apple – Introducing Siri on iPhone 4S

More than 6 million views

Samsung - Unleash Your Fingers

More than 6 million views

Adidas D Rose – adiZero Rose 2 – The Bull

More than 4 million views

The Sun Sets on Video Ad Units

Pete Prestipino — Mon, 30 Mar 2009 15:13:00 GMT

Google will be sunsetting (ending) the video advertising units feature, which allowed publishers to show YouTube content and ads on pages for a share of the revenue. The program will end at the end of April 2009.

This change won't affect the availability of other video-related ads options. Video ads may appear in your AdSense for content ad units if you've opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.

Once video units are retired at the end of April, any remaining Leaderboard or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won't generate earnings from them once this change occurs. If you have fewer than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.

__________

What's Else is Google Up To?
Upgrade to a professional-level membership from Website Magazine and find out!