'Net Features : ypn

Yahoo Publisher Network Shuts Doors

Pete Prestipino — Wed, 31 Mar 2010 19:11:00 GMT

The Yahoo Publisher Network (YPN) notified its publishers that the program will cease to operate starting April 30, 2010. The program seemed to be in full swing back in 2007 but has since fallen out of sight - perhaps thanks to the introduction of the APT platform.

In the email notification to publishers, Yahoo! suggested using advertising network Chitika, a well respected contextual network which happens to syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform.

Should you still be using YPN, expect the final payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

YieldBuild Ad Optimizer Drops Fees

Mike Phillips — Tue, 08 Sep 2009 14:38:00 GMT

YieldBuild is an advertising optimization system that works with several major ad networks to provide the best possible ads - based on performance - for your website. They have just announced that a previous 3 percent fee to optimize ads has been dropped.

Some of the networks included are Google AdSense, Yahoo! Publisher Network, Tribal Fusion and Blue Lithium. YieldBuild also recently partnered with Microsoft pubCenter. After signing up, publishers choose the sections of their site where they would like to display ads. YieldBuild then provides one snippet of code to install and starts delivering ads. The ads are then tracked and monitored (publishers also get a suite of analytics tools), and the best performing ads are delivered to users. Some of the ways ads are optimized include color, size, format and positioning. And even though the system uses a mix of ad networks, publishers can still monitor ad performance through their existing accounts with those systems, and they still get paid through their current provider.

For the busy Web professional it's not a bad way to see if you could be getting more from your current ad space.

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Ads For Adobe PDF Moves To Desktop

Administrator — Wed, 06 Aug 2008 14:07:00 GMT

The Ads for Adobe PDF Desktop application is now available for high-volume PDF publishers.

The application allows publishers to select groups of PDFs and folders containing PDFs on your Windows XP® system for "unattended upload and ad-enablement" via the Ads for Adobe PDF service.

I feel like I've written exhaustively on the Yahoo (YPN) and Adobe Ads for PDF program here at Website Magazine. I would be interested to know how many content publishers are using the service and the revenue they have generated from participating as well as the performance of ads appearing in these PDFs.

- Yahoo and Adobe to Offer Online Ads in PDFs (11-29-07)
- Adobe/YPN: Don't Expect Much (12-06-08)
- Update on Yahoo/Adobe and WM - Thumbs Up (1-4-08)
- Adobe Ads for PDF - How It Looks (1-22-08)
- Ads for Adobe PDF (YPN) Open (3-12-08)

Ads for Adobe PDF (YPN) Open

Administrator — Wed, 12 Mar 2008 14:15:00 GMT

Yahoo announced last week that the Ads for Adobe PDF Powered by Yahoo! service is now officially up and running. Website Magazine tried out the service a few months back and by all accounts it worked pretty well in terms of creating ad-enabled PDF's, managing them and yes, of course, monetizing existing content. Ads are displayed in a panel adjacent to content. See an example here - warning - you must have Adobe Reader 8, otherwise the ads will not be displayed. Problem? Yes, but that's just the beginning.

The problem with the program is not that the ads are not relevant (they most definitely are) or that the potential payout is not high enough to offset the cost of integrating PDF's into your existing content. The problem is that most people (and since we've tried this on our own site I'm speaking from first hand experience) is that few people choose to download content in a PDF - for many it's just simpler to print out an article or read it online. If no one is downloading the PDF content, fewer people will see and click on the ads, The other downside is that as a publisher of content, I want people to read the content, to act on the information, even share it with others. They can't do that at the rate I want them to if they are constantly being presented with advertising - regardless of how seamless and non-obtrusive it appears to them.

If you have not been dissuaded from using the program, you can sign up here. For more information, check out the Adobe blog.

Adobe Ads for PDF - How It Looks

Administrator — Tue, 22 Jan 2008 18:54:00 GMT

You may recall that Website Magazine was recently approved to participate in the Adobe Ads for PDF program, which features advertising in content PDF's from the Yahoo Publisher Network. We've finally got around to implementing the solution on various sections of the WebsiteMagazine.com site (just the November issue) and wanted to give readers a heads up on how they look.

In my opinion the ads are attractive and unobtrusive (Adobe Reader 8 is required) and the targeting from Yahoo is actually very strong. Creating the PDFs was also incredibly quick and easy - all around a great solution which should attract a lot of attention once it goes public. Check the Adobe Ads enabled PDF for yourself by selecting one of the stories on the WM home page or the article on Graphics Optimization below and let us know what you think:

Graphics Optimization : An interview with Derek Tonn

Check out some other Adobe ad-enabled PDFs from the November issue: