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A Playbook on Creating Personalized Shopping Experiences

Understanding your customer enables the creation of buying experiences that encourage increased consumer engagement and conversion – building a lasting relationship with your brand. Learn how to leverage real-time behaviors, historical data, demographic attributes and customer preferences to deliver personalized, one-to-one shopping experiences... Register Now sponsored by Kibo

Top 10 Tax & Duty Pitfalls to Avoid when Selling Cross-Border

Selling your products cross-border can expand your business’s reach and revenue. But, venturing into international shipping can create headaches when it comes to figuring out the tariff and duty rates. In this webinar, you will learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes companies make when selling cross-border... Register Now sponsored by Avalara

Measuring the Impact of End-to-End Website Optimization

End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation... Register Now sponsored by Soasta

Top 8 Pitfalls to Consider When Replatforming

Facing a replatforming with your eCommerce provider? Before embarking on what essentially amounts to a new software implementation, be sure you are aware of the most common replatforming pitfalls. Register Now sponsored by Kibo

Marketing Technology 101: Making Sense of the Marketing Stack

The combination of technology and services used by marketers – the marketing stack – is one of the most powerful tools in a marketer’s arsenal, but making sense of the growing array of options can be daunting. The 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology... Register Now sponsored by Act-On

Making Your Website a Lead Generation Machine for 2016

Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it's not taking you anywhere either. A company's website is its most powerful marketing asset. Join Rachel Rosin, Marketing Programs... Register Now sponsored by Act-On

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