Find out how your competition can actually help you optimize your marketing strategy and increase ROI in 2012. Too often, analyzing competitors is limited to public information about sales volume and subscribers or from annual reports. Given this information is relatively static (typically released quarterly), it’s difficult to synthesize these numbers into the actionable information that our clients and management prefer. Ultimately we’re tasked with looking for supporting information to confirm our hypotheses about the industry landscape. During this webinar, we’re going to show you how to find and leverage social media resources that can impact your marketing efforts.