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Learn how to better segment your customers based on purchase history data. This whitepaper explores the range of product recommendation emails that you can trigger, or automate, using your existing email marketing platform and your eCommerce data. From up-sells and cross-sells to replenishment campaigns, see how retailers large and small are increasing...
If they haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution isn’t coming – it has arrived. Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing...
How do you measure the success of your live chat strategy? This report dives deep into the data behind one of today’s largest live chat user communities to identify the key benchmarks on which to measure success. Leveraging aggregated data from thousands of live chat customers engaging in chats for sales and service purposes, this report uncovers...
Feel confident with your web analytics agenda for 2013? Having trouble deciding on the right metrics and user analysis strategy to follow? Learn to incorporate these quick website checks into your regular work routine. Find out business specific benchmarks including: What website improvements need to be made to reach your business goals, How fast your...
Website tags are the lifeblood of marketing. They enable data collection and functionality that drive remarkable marketing effectiveness. But when enterprise websites bear many tags, those tags can hurt site performance. How? Slow page loads. Data leakage. Deployment delays. And more! Learn about the potential problems and how MASTER TMS™ is the...
A company’s website is still one of the most important sales and marketing tools for attracting new customers and growing new business. Marketers know that the website can produce a wealth of customer intelligence and sales leads based on the interactions of each visitor. The continuous flow of closable leads to Sales is a major priority for Marketers...
Will ecommerce companies be required to collect and remit sales tax in jurisdictions in which they aren't physically located? Or are the dire tales of looming changes to sales tax laws over-exaggerated? Download our ecommerce research brief and get the down-low on the latest developments in the world of sales tax requirements for remote sellers...
Find out how to purchase links in order to increase the PageRank of your website effectively without wasting your money. You are going to learn how to calculate the PR-weight and avoid buying links which do not improve your Google rankings. Sponsored by LinksManagement
It's time for you to plan your 2013 marketing goals - SMART marketing goals. SMART is a key performance indicator that helps establish concrete and achievable goals. SMART stands for Smart, Measurable, Attainable, Relevant, and Time-bound. Sponsored by HubSpot
What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. Sponsored by HubSpot
E-marketing is not what it was a decade ago. As technology advances we have more opportunities to connect with our prospects, but it has also become more challenging to actually reach those prospects. Sponsored by Xverify
This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group in terms of human capital, business processes, and technology infrastructure. This report is designed to help companies assess their B2B eCommerce maturity. Sponsored...
Whether your website is simple or complex, you need a mobile strategy that will withstand the constant barrage of device launches. Responsive Design is a powerful approach ebusiness leaders are using to tackle web development for multiple devices. It’s covered in the Forrester Research Report, “Understanding Responsive Design” yours...
Consumer rationale for using chat is multi-faceted. In an effort to explore this topic in greater depth, the e-tailing group and BoldChat worked together to survey consumers that had used live chat, considering both new and seasoned users in the process. This report explores the six core drivers that serve as the framework and underlying reasons why...
Website visitors are the most likely prospects to purchase your products and services. Web analytics solutions can actually identify your website visitors – including where they came from and what they are looking for - and help you turn them into sales leads in real-time. This whitepaper will explain how it works. Sponsored by VisiStat