A Playbook on Creating Personalized Shopping Experiences
Understanding your customer enables the creation of buying experiences that encourage increased consumer engagement and conversion – building a lasting relationship with your brand. Learn how to leverage real-time behaviors, historical data, demographic attributes and customer preferences to deliver personalized, one-to-one shopping experiences...
sponsored by Kibo
Top 10 Tax & Duty Pitfalls to Avoid when Selling Cross-Border
Selling your products cross-border can expand your business’s reach and revenue. But, venturing into international shipping can create headaches when it comes to figuring out the tariff and duty rates. In this webinar, you will learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes companies make when selling cross-border...
sponsored by Avalara
Measuring the Impact of End-to-End Website Optimization
End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation...
sponsored by Soasta
Marketing Technology 101: Making Sense of the Marketing Stack
The combination of technology and services used by marketers – the marketing stack – is one of the most powerful tools in a marketer’s arsenal, but making sense of the growing array of options can be daunting. The 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology...
sponsored by Act-On
Making Your Website a Lead Generation Machine for 2016
Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it's not taking you anywhere either. A company's website is its most powerful marketing asset. Join Rachel Rosin, Marketing Programs...
sponsored by Act-On