Resources

Three Steps to a Better Mobile Strategy

Peter Devereaux — Wed, 24 Apr 2013 17:14:00 GMT

Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops. Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this whitepaper presents three steps to jumpstart your mobile strategy and help you find the one that’s right for you. Sponsored by Sitefinity

Prescription for Mobile App Success

Peter Devereaux — Mon, 08 Apr 2013 19:43:00 GMT

As consumer adoption of mobile apps reaches a dizzying pace, join us for an exclusive webinar full of new strategies and tactics for engaging your audience using mobile apps. Learn new ways to improve mobile app retention, to integrate A/B testing into the mobile lifecycle, and to grow and nurture your mobile app audience over time.

Learn the 4 Stages of Mobile Success!

Peter Devereaux — Fri, 22 Mar 2013 12:15:00 GMT

Download the Ektron Mobile Maturity Model and learn how targeted relevant content will help you to deliver an engaging, high impact, mobile experience for your customers no matter how they access your website. Having a great mobile experience starts with an understanding of your visitors and what they are trying to accomplish. With that knowledge, it becomes easy to design a first rate mobile experience and create and target content that matches visitors goals, ultimately boosting engagement. Sponsored by Ektron

Customer Segmentation and Triggered Product Recommendations

Peter Devereaux — Tue, 12 Mar 2013 09:13:00 GMT

Learn how to better segment your customers based on purchase history data. This whitepaper explores the range of product recommendation emails that you can trigger, or automate, using your existing email marketing platform and your eCommerce data. From up-sells and cross-sells to replenishment campaigns, see how retailers large and small are increasing conversions and lifetime value by making the right recommendations to the right customers through email. Sponsored by Windsor Circle

Web Forms - Get More Information Than You Bargained For

Peter Devereaux — Tue, 05 Mar 2013 21:09:00 GMT

Prospects filling out web forms usually don’t want to provide too much information. Did you know it’s possible to append information to incoming leads in real-time? What impact would additional intelligence make in routing leads within your organization? How would you like to be able to "pre-qualify" a lead for a specific offer within seconds of receipt, or turn an inbound inquiry into a cross-sell? You can even apply scoring models. It's all possible with the use of real-time data services! Sponsored by Relevate

7 Reasons To Consider Responsive Design for Your Company’s Next Generation Website

Peter Devereaux — Tue, 26 Feb 2013 11:49:00 GMT

If they haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution isn’t coming – it has arrived. Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a Native App, designing a separate Mobile Site, or recalibrating your primary website with Responsive Design. Using insight from industry experts and in-depth research data, our latest eBook, “Seven Reasons to Consider Responsive Design for Your Company’s Next Generation Website,” explores the advantages of using Responsive Design to take your web presence into the mobile era. Sponsored by Bridgeline Digital

Live Chat Performance Benchmarks: A Statistical Analysis

Peter Devereaux — Tue, 19 Feb 2013 11:25:00 GMT

How do you measure the success of your live chat strategy? This report dives deep into the data behind one of today’s largest live chat user communities to identify the key benchmarks on which to measure success. Leveraging aggregated data from thousands of live chat customers engaging in chats for sales and service purposes, this report uncovers benchmarks around: Live chat engagement; Proactive chat and expected chat volume; Unavailable, unanswered and abandoned charts; Live chat satisfaction and conversions. Sponsored by BoldChat

6 Web Metrics Even the Experts Forget to Measure

Peter Devereaux — Thu, 07 Feb 2013 05:14:00 GMT

Feel confident with your web analytics agenda for 2013? Having trouble deciding on the right metrics and user analysis strategy to follow? Learn to incorporate these quick website checks into your regular work routine. Find out business specific benchmarks including: What website improvements need to be made to reach your business goals, How fast your online business is growing and surprising visitor trends and tendencies. Sponsored by ClickTale

7 Ways Website Tags Can Make You Miss Your Number

Peter Devereaux — Wed, 06 Feb 2013 00:49:00 GMT

Website tags are the lifeblood of marketing. They enable data collection and functionality that drive remarkable marketing effectiveness. But when enterprise websites bear many tags, those tags can hurt site performance. How? Slow page loads. Data leakage. Deployment delays. And more! Learn about the potential problems and how MASTER TMS™ is the powerful enterprise tag management solution that will get you on track to crushing your goals! Sponsored by Mediaplex

Real Time Delivery of Fraud and Security Intelligence Data

Peter Devereaux — Tue, 05 Feb 2013 09:38:00 GMT

IPViking by Norse Corporation provides the only live cyber risk intelligence solution available, enabling merchants and eCommerce sites to drastically reduce e-commerce and payments fraud while securing their business and IT infrastructure from today’s advanced cyber attacks. Sponsored by Norse Corporation

Lead Scoring for Success

Peter Devereaux — Tue, 29 Jan 2013 20:35:00 GMT

A company’s website is still one of the most important sales and marketing tools for attracting new customers and growing new business. Marketers know that the website can produce a wealth of customer intelligence and sales leads based on the interactions of each visitor. The continuous flow of closable leads to Sales is a major priority for Marketers, with increasing trends towards measuring marketing ROI based on the volume and quality of leads. Sponsored by Kentico

ECommerce and Sales Tax Legislation

Peter Devereaux — Tue, 29 Jan 2013 07:54:00 GMT

Will ecommerce companies be required to collect and remit sales tax in jurisdictions in which they aren't physically located? Or are the dire tales of looming changes to sales tax laws over-exaggerated? Download our ecommerce research brief and get the down-low on the latest developments in the world of sales tax requirements for remote sellers to collect sales tax. Sponsored by Avalara

Google PageRank Formula Revealed!

Peter Devereaux — Wed, 16 Jan 2013 13:42:00 GMT

Find out how to purchase links in order to increase the PageRank of your website effectively without wasting your money. You are going to learn how to calculate the PR-weight and avoid buying links which do not improve your Google rankings. Sponsored by LinksManagement

Determine Your 2013 Marketing Goals

Peter Devereaux — Tue, 15 Jan 2013 16:05:00 GMT

It's time for you to plan your 2013 marketing goals - SMART marketing goals. SMART is a key performance indicator that helps establish concrete and achievable goals. SMART stands for Smart, Measurable, Attainable, Relevant, and Time-bound. Sponsored by HubSpot

20 Marketing Trends & Predictions for 2013 & Beyond

Peter Devereaux — Tue, 15 Jan 2013 15:59:00 GMT

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. Sponsored by HubSpot