The role that social media now plays in successful search engine optimization campaigns is immense.
The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The challenge of course is how to amplify awareness, while maintaining some semblance of readability, accessibility and well, fun, with social updates. One of the best ways right now is to use hashtags.
Back in October of this year, Dan Wilkerson of LunaMetrics published a study about the impact of hashtag use on reach and the results were mind blowing to say the least. According to the report, using two hashtags per tweet resulted in 87 percent more retweets and 255 percent more mentions. That alone should get you to include as many hashtags as possible (without looking spammy of course) in your next tweet.
But what hashtags work best? Well, that depends on your vertical obviously, but what’s more important is understanding which specific hashtags are trending and when. For that’s it is essential to turn to one of the many resources available for the explicit purpose of researching hashtags data and any emerging trends on Twitter. Some of my favorites include:
Twitter.com: If you’re quick to post a status update or tweet, the only resource you really need is Twitter itself. The platform provides its top ten most trending hashtags but a quick search on Twitter can also yield some interesting insights.
Hashtags.org: While accessing just 1 percent of total tweets, Hashtag.org does provide some interesting historical data. Check out both the popular hashtags (those that you may want to include on every post) as well as the trending hashtags which are updated frequently.
WhattheTrend.com: The real-time Web presents an excellent opportunity to discover what’s trending and when. WhattheTrend updates its list constantly and it can be filtered to show verified definitions of individual hashtags and undefined so you know what you’ll be tweeting. The service even provides a “trends by location” feature which shows what hashtags are trending around the world.
Another fun way to research hashtags by location is TrendsMap.